Positioning with April Dunford

Mapping Positioning to a Story Using Insight


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Today, I explore how to position your sales pitch storytelling arch. You’ll learn:

  • What people get wrong when starting their sales pitch
  • How not to start a sales pitch
  • Why you should start your sales pitch with an insight that is unique to your company 
  • How to structure your sales pitch storytelling arch

  • Don’t forget you can now pre-order my next book, Sales Pitch, on Amazon! If you’ve enjoyed the content I’ve been sharing, this is the most wonderful way for you to show your support. I sincerely appreciate it! 

    Amazon Canada

    Amazon USA

    Amazon UK

    If you want to skip ahead:

    (00:00) Today’s topic and book announcement

    (01:52) The initial sales pitch

    (04:30) Sales discovery

    (07:38) Starting with the problem

    (09:18) Change in the world

    (12:00) How to start your sales pitch

    (16:20) Leading with expertise

    (18:35) The sales pitch storytelling arch 

    (22:20) Thanks for listening


    Where To Find April Dunford:

    Podcast Website: ⁠⁠https://www.positioning.show/⁠⁠ 

    Personal Website: ⁠⁠https://www.aprildunford.com/⁠⁠ 

    LinkedIn: ⁠⁠https://www.linkedin.com/in/aprildunford/⁠⁠ 

    Instagram: ⁠⁠https://www.instagram.com/aprildunford/⁠⁠ 

    Twitter: ⁠⁠https://twitter.com/aprildunford⁠⁠

    TikTok: ⁠https://www.tiktok.com/@positioningshow⁠

    Production and marketing by ⁠⁠https://penname.co/⁠

    ...more
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    Positioning with April DunfordBy April Dunford

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