The lead singer of O.A.R. clues Cal in to the business philosophies that have kept Of A Revolution thriving for nearly a quarter of a century. Any stereotype of dreamy artists is swiftly put to rest as Marc explains the constant vigilance all the band members throw into their work to keep the seats filled and their loyal fans coming back year after year after year. These lessons are applicable not only to Cal's new business helping companies tell their stories. But they apply to anybody on the job . . . and even to parenthood.