My guest this week is Mark Cho, co-founder of The Armoury.

Mark and I discuss 10 years of The Armoury, including how they built partnerships with Ring Jacket and Liverano, why a higher price tag doesn’t necessarily mean a superior product (just a different one), and why relationships have always been at the center of their success.

NOTES

(00:30) Dover Street Market

(00:37) Colette

(02:36) Chris Gibbs of Union LA (Blamo! Interview)

(04:08) Alan See (co-founder of the Armoury)

(05:09) WW Chan

(05:33) StyleForum

(05:55) George Wang (Blamo! Interview)

(06:15) Ethan Newton (Blamo! Interview)

(16:56) Ring Jacket

(19:55) Carmina

(22:16) Liverano & Liverano

(23:20) Scott Schuman (Blamo! Interview)

(30:49) Gaziano & Girling

(34:46) Jon Moy (Blamo! Interview)

(34:49) Lawrence Schlossman (Blamo! Interview)

(38:37) Jake Grantham (Blamo! Interview)

(50:00) The Armoury on YouTube

(55:50) Dressed to Ingest

(1:02:16) Stefano Ricci

(1:08:55) Aime Leon Dore

(1:09:12) Aime Leon Dore x Drake's

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This episode is sponsored by P. Johnson

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