Mark Coudray is a Mastery Profit First Professional and a well-known business coach recognized for some pretty remarkable profitability results for his clients. In this episode, Mark shares his perspective on why so many small businesses struggle with profitability. He also explains the difference between Financial and Managerial Accounting and the use of Activity Based Accounting.

Mark Coudray elaborates on the main topic in this episode, “Gross Margin Timing" and its role in profitability.