Mark Ritson is back on the Uncensored CMO podcast, and he's more uncensored than ever. This episode brings his ever candid thoughts on the best ads of 2022, who f*cked up and who he's been most impressed by. Strap in for Ritson's Review of 2022.

Watch Uncensored CMO on YouTube here.

What we covered in this conversation:

• Biggest marketing cock up of 2022
• The 2022 new entry on Mark’s Marketing Bulls**t Top 10
• The biggest surprise of 2022
• Which brand impressed him the most in 2022
• Who taught him the most in 2022
• The short term pay off of long term brand building
• The challenge of stagflation in 2023
• Why pricing is a big opportunity for Marketers
• The importance of framing and communicating price
• Have we passed the peak Christmas Ad yet?
• The strategy behind Aldi’s successful Christmas Ad
• The power of Fluent devices to connect short & long
• The under leveraged power of music to drive effectiveness
• How Coke Holidays are coming owned Christmas
• How doing less leads to more
• The one time a client changed agency and kept the creative the same
• Jon & Mark review the best ads of 2022 on the System1 database
• How Cadbury hit 5 Star in only 10sec with hardly any production
• The power of consistency for Cadbury
• How the emotional response varies by category
• How Kelloggs owned the breakfast category
• What Mark learnt about branding whilst writing articles for the BA magazine
• How Go turkey made the Top 5 but remained forgettable
• How to value the impact of the music
• Mark and Jon create the perfect advert
• How agencies could guarantee a pitch win with System1
• When Jon lost out on a Hollywood Director
• Why marketing is so often seen as a cost not an opportunity
• Jon reveals the No.1 Ad of 2022 (excluding Christmas Ads)
• Jon reveals the Top 5 Advertisers of 2022
• How Magnum reflected older people so well in their Advertising
• Marks most famous MW column on Cannes and how it compares to System1 data
• Jon reveals the No.1 Advertiser of 2022
• Why simple beats clever every time
• Brands are tiny and un-important in consumers lives