Brian Boero

We can hardly believe it, but this is the 100th episode of Market Proof Marketing. Due to circumstance, this episode doesn’t come with the fanfare we’d originally imagined, but it does involve deep thinking about what marketing and branding means for home builders and the real estate industry at large. Our guest this week is Brian Boero, CEO of 1000Watt, a creative agency for real estate. We explore:

Resources:

Question? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 100: Branding and Beliefs with Brian Boero appeared first on Online Sales and Marketing for Home Builders - DYC.

Brad Inman

Brad Inman, award-winning journalist and founder and owner of Inman, real estate’s leading name in news and innovation, stops by to chat with Kevin about lessons the real estate community as a whole can learn from the downturn. Plus, we have a special Inman package for MPM listeners…

Interview with Brad Inman (1:30)

We’re excited to announce a special partnership with Inman to offer discounted access for Market Proof Marketing listeners! Register for access to Inman Select for $1 for 90 days, and gain access to add a ticket to Inman Connect Now for just $49. Get your special DYC access and tickets here https://now.doyouconvert.com/inman .

Story Time (15:28)

In the News (28:42)

Webinar Resource: Keep Your Traffic Flowing: Marketing Playbooks for Home Builders During COVID-19

Question? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 99: Brad Inman Stops By appeared first on Online Sales and Marketing for Home Builders - DYC.

Bill Lublin

This week’s episode gives us a peek into what the general brokerage world is experiencing during the COVID-19 pandemic. Kevin speaks with Bill Lublin, CEO of Century 21 Advantage Gold, Pennsylvania’s largest Century 21 firm with 11 locations serving Pennsylvania and New Jersey. Bill is also an international speaker and trainer on technology and real estate. He shares:

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 98.5: General Brokerage Check-In with Bill Lublin appeared first on Online Sales and Marketing for Home Builders - DYC.

Mike Lyon and Jen Barkan join Kevin Oakley for a special LIVE edition of Market Proof Marketing to discuss why online sales and marketing should be in complete sync as we adapt to current market conditions. This episode was originally recorded in a Facebook Live broadcast. You can listen now or watch the video here.

News (1:42)

Marketing Questions About Online Sales (24:23)

Live Q&A (43:53)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 98: Why Online Marketing and Sales Need Each Other Now appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin is joined by three members of the De Young Properties management team that virtually launched a new community and sold 68% of released homesites within 24 hours. Our guests are Ryan De Young, President; Ashley De Young-Seibert, VP of Marketing; and Eric Armenta, VP of Sales. Learn how nimbleness, flexibility, preparedness and a positive mindset each played an important role in their success.

Resources:

“Unprecedented:” Builder Sells Homes Virtually (The Business Journal)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 97.5: Breakdown of a Virtual Community Launch with De Young Properties appeared first on Online Sales and Marketing for Home Builders - DYC.

Tim Costello

This week Kevin speaks with Tim Costello, CEO of Builder Homesite Inc (BHI) and Builders Digital Experience (BDX), about trends in consumer behavior, changes to marketing messaging, and why he thinks some builders should be able to sell more homes in this period than any other period. Plus:

Question? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 97: Seize the Day with Tim Costello appeared first on Online Sales and Marketing for Home Builders - DYC.

Anthony Grasst

Kevin speaks with Anthony Grasst, National Sales Director of the Builder Division at Homebridge Financial Services, about what’s happening today in the mortgage industry. Learn about investors, interest rates, how different loan types are impacted, how builders can protect their closings, and his projections for a recovery period. Kevin and Anthony discuss:

Resource: Where Is It Cheaper to Own a Home Than to Rent? 

Question? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 96.5: Grab the Good Rate with Anthony Grasst appeared first on Online Sales and Marketing for Home Builders - DYC.

Shawn Van Dyke

Kevin speaks with construction industry consultant, business coach and mentor Shawn Van Dyke to learn how trades and craftsmen are faring in the current business climate, and how they can build a recession-proof business for today and years to come. They discuss:

Question? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 96: Building a Recession-Proof Business with Shawn Van Dyke appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin, Andrew and Becca talk shop about virtual home tours, not forgetting lessons learned today, determining your essential martech, and a social ads pop quiz.

Story Time (4:09)

In the News (13:08)

Question of the Week (31:43)

Question? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 95.5: Virtual Tours, Martech and Social Ad Spend appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin speaks with Holly Haener, Director of Sales & Marketing at CBH Homes and one of the Original Unicorns of new home marketing. They discuss two important features of the CBH website that were rolled out BC (Before Covid-19) – Buy Online and Tour Now. Learn how these programs were implemented and why they’re so successful now.

Holly Haener

Tour Now

Buy Online

Plus, how CBH Homes gives back to the community.

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

Check out the Market Proof Marketing Facebook group for more insights and opportunities.

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 95: Tour Now and Buy Online with Holly Haener appeared first on Online Sales and Marketing for Home Builders - DYC.