Market Proof Marketing: Home Builder Marketing Insights

By Kevin Oakley: New Home Marketing from Do You ConvertBusiness News Marketing Business News Tech News

Market Proof Marketing: Home Builder Marketing Insights episodes

November 05, 2020Ep 124: Google Ad Changes, House Updates, and Kevin the Plumber
Market Proof Marketing · Google Ad Changes, House Updates, and Kevin the Plumber
In this episode the Do You Convert marketing team discusses what’s changing with Google Ads, Jackie and Kevin’s custom builder updates, and why exactly Kevin is the plumber of new home marketing. And in the news… what’s new with Apple, new vs. existing home sales, and why we can’t quit Zillow’s Zestimate (but do we even want to?).
Story Time (1:56)
Andrew notices that Google is not showing ads as often for low volume searches. Why?
Jackie gives an update on her custom home build process and the ability to envision separate elements in a more cohesive way. Wishful thinking?
Kevin also has a new house update – financing is done! Also, he names himself plumber for new home marketers – getting them unstuck and making progress.
Event Update: Market Proof Marketing Academy for November 2020 is sold out! You can sign up for the Spring 2021 VIP list at marketproofacademy.com.
In the News (30:53)
Budgeting time is upon us – Updated DYC resource to help – now.doyouconvert.com/budget2021
Apple search crawler activity could signal a Google competitor, or a bid to make Siri a one-stop shop (techcrunch.com)
Home Buying Interest Increases Amid COVID-19 (nahbnow.com)
September existing home sales jump 9.4%, but ‘prices are rising too fast’ as supply remains tight (cnbc.com)
Monthly New Residential Sales, September 2020 (census.gov)
Show off your listing! 6 tips for creating engaging IGTV videos (inman.com)
Zillow’s Zestimate Is the Algorithm We Love to Hate. Why Can’t We Quit It? (wsj.com)
Question of the Week (48:24)
Last QOTW: When it comes to new communities, do you have a process for branding? How do you come up with new community names, logos and messaging? Read the answers here.
New QOTW: What does your budgeting process looks like, at the highest level? How do you come up with your numbers for the year? Share your insight here!
Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.
More insights and opportunities in the Market Proof Marketing Facebook group.
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 124: Google Ad Changes, House Updates, and Kevin the Plumber appeared first on Online Sales and Marketing for Home Builders - DYC.
55 min
October 28, 2020Ep 123: Building Trust with Dave Miles
Market Proof Marketing · Building Trust with Dave Miles of Milesbrand

Dave Miles
This week we speak with Dave Miles, President of Milesbrand, about the need for home builders to lay the foundation of trust, both externally and externally, before they ever start building a new community.
Story Time (2:06)
Andrew suggests avoiding naming new communities with any component of competitor’s name – it won’t work with Google Ads. Also, he receives Amazon’s printed mail Christmas catalogue – old concepts are new again.
Kevin shares how Netflix purchased billboards but not for the reasons you may think, and discusses why it can be dangerous to mimic any other company’s advertising strategy.
In the News (19:31)
Budget Guide is updated for 2021 at now.doyouconvert.com/budget2021
The New Google Analytics (doyouconvert.com)
The US government has filed antitrust charges against Google (theverge.com)
Facebook is working on Neighborhoods, a Nextdoor clone based on local groups (techcrunch.com)
Mortgage purchases forecasted to set a record in 2021 (inman.com)
Plus predictions for 2022
Bonus Story Time: An OSC sets 20 appointments for a new phase, only to be told all the homes had been sold. The word of the week is COMMUNICATION.
360 Topic of the Week: Building Trust with Dave Miles (40:13)
Listen as Dave, Kevin and Andrew touch on these topics:
Branding as the practice of producing trust
The focus of branding should be internal, rather than external – a focus on the “why”
Using core company values as a management tool
How a strong brand can help overcome home builder missteps. What are you willing to go to the mat for?
Content opportunities for builders
Milesbrand’s branding process – “If you have to explain it, you haven’t done a good job.”
Master planned branding vs. home builder branding
Question of the Week (1:22:31)
When it comes to new communities, do you have a process for branding? How do you come up with new community names, logos and messaging? Share your insight here.
Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.
More insights and opportunities in the Market Proof Marketing Facebook group.
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 123: Building Trust with Dave Miles appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 25 min
October 23, 2020Ep 122: ICYMI – Pulse 2020 Keynote Speaker Highlights
Market Proof Marketing · ICYMI – Pulse 2020 Keynote Speaker Highlights
In this week’s episode, we’re sharing key moments from the four keynote speakers at Do You Convert’s Online Sales & Marketing PULSE. We couldn’t have asked for better event partners and wanted to share the highlights for anyone who could not attend. Plus, in the news… Google Analytics 4, Facebook Ads and politics, and how the housing market has changed forever.
Story Time (0:49)
Kevin shares update on his custom building process and thoughts on why every member of the organization should know how to discuss pricing and value with customers.
PULSE Hallway Talk – Here were some of the key discussions that happened live between attendees:
Positions and Staffing – online sales, content, marketing technologist
The need for more/quality content
Best way to execute price increases
In the News (24:49)
Zillow’s Brokerage News and the 2 Megatrends of Real Estate Tech (MikeDP.com)
Meet Google Analytics 4: Google’s vision for the future of analytics (SearchEngineLand.com)
Why political campaigns are flooding Facebook with ad dollars (cnbc.com)
COVID-19 Has Changed The Housing Market Forever. Here’s Where Americans Are Moving – And Why (Forbes.com)
360 Topic of the Week: PULSE Keynote Speaker Highlights (46:20)
Kevin pulled 5-minute audio clips from the PULSE event of the four keynote speakers. Hear the funniest, most moving, and best “aha” moments from Scott Stratten, Ronda Conger, Melanie Deziel, and Jeff Shore.
Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.
More insights and opportunities in the Market Proof Marketing Facebook group.
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 122: ICYMI – Pulse 2020 Keynote Speaker Highlights appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 12 min
October 15, 2020Ep 121: Deep Design with Karla Tuten
Market Proof Marketing · Deep Design with Karla Tuten

Karla Tuten
This week Karla Tuten, owner and creative director of Tuten Creative, joins us to talk about design, form and function, and how home builders can’t create positive customer experiences without thoughtful design. Plus, the DYC team has an in-depth discussion about custom builder marketing, based on personal experiences.
Story Time (4:26)
Jackie is considering building again and reached out to small, local custom builders. She recounts her first impressions.
Andrew contemplates levels of growth both personally and professionally.
Kevin’s house update – his first meeting with the designer after a year of working on the floor plan.
In the News (29:32)
LinkedIn Launches Stories (but it isn’t an Insta success) (CreativeBloq.com)
Facebook Live vs Facebook Premiere: Does It Matter? (AgoraPulse.com)
360 Topic of the Week: Deep Design with Karla Tuten (37:02)
Karla is the founder of Tuten Creative, a branding, graphic design, web design and print firm with a special interest in home building. Listen to learn:
How Karla is the only person to have fired Kevin Oakley
What she did before Tuten Creative and why she started her own company
Why she thinks home building is 10 years behind the marketing curve
Why it’s worth it to go deep with branding and design (pretty logos are not enough)
Her thoughts on marketing vs. advertising
How good design translates to positive customer experience
When it’s time for a rebrand
Question of the Week (1:15:11)
Last Week: How do you feel about Zillow’s hiring of agents as salaried employees to sell their existing homes? Surprised? Not surprised? See answers here.
Resources mentioned: The Non-Designers Design Book
Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.
More insights and opportunities in the Market Proof Marketing Facebook group.
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 121: Deep Design with Karla Tuten appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 26 min
October 01, 2020Ep 120: Hands in the Cookie Jar – Zillow’s Big Announcement
Market Proof Marketing · Hands in the Cookie Jar – Zillow’s Big Announcement
On the heels of Zillow‘s big announcement that the company will hire salaried real estate agents for its iBuying program, Kevin interviews three industry pros to get their views on the topic. He speaks with real estate journalist Deidre Woollard, brokerage owner Bill Lublin, and independent contract/REALTOR® Sean Carpenter. Hear what they have to say, whether or not they were surprised, and how they think it will impact the industry.
Event Update – 250+ attendees are registered for the Online Sales & Marketing PULSE, October 6-7! You can still get tickets at dycpulse.com. Check out Do You Convert’s events page for all upcoming events.
Story Time (4:21)
When a developer threatens to use billboards to fix a broken community, Kevin springs into action, Columbo-style.
Becca reminds everyone that when you launch a new website, make sure FB pixel and Google tag are added!
In the News (13:54)
Facebook is removing its restrictions on text content in Facebook Ad images (SocialMediaToday.com)
Zillow to hire agents as employees for iBuyer transactions (Inman.com)
Don’t Force Zillow Into a Corner (Notorious-Rob.com)
30% of agents to decrease ad spend on Zillow, realtor.com (Inman.com)
360 Topic of the Week: Pro Perspectives on Zillow’s Move to Hire Salaried Real Estate Agents
Interview with Deidre Woollard, editor with Million Acres, a Motley Fool Service (44:08)
Deidre is author of Zillow Plans to Create Real Estate Brokerages (fool.com/millionacres)
Interview with Bill Lublin, CEO of Century 21 Advantage Gold (58:01)
A broker’s perspective
Interview with Sean Carpenter, REALTOR® with Coldwell Banker, national speaker, and author of the blog, Carp’s Corner (1:10:03)
An independent contractor’s view
Question of the Week (1:32:21)
How do you feel about Zillow’s hiring of agents as salaried employees to sell their existing homes? Surprised? Not surprised? Share your perspective here!
Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.
More insights and opportunities in the Market Proof Marketing Facebook group.
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher
Read the full transcript of this episode here.
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 120: Hands in the Cookie Jar – Zillow’s Big Announcement appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 27 min
September 24, 2020Ep 119: Marketing with a Capital M with Steve Whaley
Market Proof Marketing · Marketing with a Capital M with Steve Whaley
Steve Whaley
We are joined by Steve Whaley, Director of Corporate Marketing at Fischer Homes, to discuss how research, data and inter-departmental alignment drives his organization’s marketing strategy. Plus, it’s PSL season! Kevin likes them, Julie doesn’t, and Andrew resists.
Story Time (2:08)
Andrew could not find pictures of his community’s model on his builder website, but it was on a syndicate website. If you’re not getting traffic for your own homes and communities, someone else is.
Julie finally refinanced and the process was enjoyable(ish)! That also begs the question… would you be happy in your home until you recoup the expense of refinancing?
Kevin has a new favorite story… a new builder partner is hitting it out of the park, but doesn’t understand why ad strategy is the driver. Kevin loves explaining why.
Event Updates (18:23)
Online Sales & Marketing PULSE, October 6-7 – 200+ tickets sold! Get yours now at dycpulse.com.
Davies Imaging is the 18th sponsor!
Also… Professor Oakley in the works?
In the News (20:51)
Opendoor is official going public (Inman.com)
8 major Google ranking factors – SEO guide (SearchEngineLand.com)
Millions Are House-Rich but Cash-Poor. Wall Street Landlords Are Ready (WSJ.com)
Teaser update on the Facebook pixel… more to come!
360 Topic of the Week: Marketing with a Capital “M” with Steve Whaley (37:33)
Steve is Director of Corporate Marketing for Fischer Homes, which operates in six markets and is on track to close 3,000 homes this year. Tune into this interview to learn:
How Steve was an early adopter of the online sales model, and worked with Mike Lyon even before Kevin did
How their online sales team has grown to 8 Online Sales Specialists and is centralized like the other major departments
Steve’s approach to data analysis and research in marketing and the larger role of marketing within his organization
Side note: Steve has two people with math degrees on the marketing team.
Why inter-departmental alignment is critical
His career journey from CPG to candy to homebuilding
Fischer Homes sales were up 138% in June 2020 – how his team was prepared for the changes brought on by the pandemic
Resources Mentioned:
Ep 56: Camping with Carrie Rogiers
Fischer Homes’ Sales Up 138% in June (BuilderOnline.com)
Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.
More insights and opportunities in the Market Proof Marketing Facebook group.
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 119: Marketing with a Capital M with Steve Whaley appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 9 min
September 17, 2020Ep 118: Facebook News Frenzy
Market Proof Marketing · Facebook News Frenzy
In addition to our thoughts on THREE new Facebook updates, we’ve got a very special announcement – Jackie’s back! Plus… the latest PULSE updates, reporting massive amounts of data, and a story of unmet marketing expectations. Get it all here.
Story Time (6:48)
Jackie is back from maternity leave and is learning how to operate at max efficiency.
Andrew goes through his process of figuring out how to report massive amounts of data from multiple sources.
Kevin recounts a story about unmet expectations… (when the CEO places a different value on a project than the marketing leader does.) Plus, the Oakley’s are building a new home! But don’t expect weekly updates… because CORONA.
In the News (19:44)
Facebook is Letting Some Users View Instagram Stories on Facebook (SocialMediaToday.com)
Facebook to Limit Number of Ads Pages Can Run Simultaneously (MarketingLand.com)
Will Facebook Link Ads with a Call-to-Action Button Perform Better (AgoraPulse.com)
+ builder backstory
Sadly, One Letter Perfectly Captures the Recovery (Bloomberg.com)
Question of the Week: (33:24)
Last QOTW: What was your favorite Scott Stratten quote or insight from the last episode? Answers here.
Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.
More insights and opportunities in the Market Proof Marketing Facebook group.
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 118: Facebook News Frenzy appeared first on Online Sales and Marketing for Home Builders - DYC.
43 min
September 10, 2020Ep 117: Did You Fix Your Website Yet? with Scott Stratten
Market Proof Marketing · Did You Fix Your Website Yet? with Scott Stratten
Scott Stratten
This week’s guest is one of the world’s leading voices on building better customer experiences. Scott Stratten is the president of UnMarketing and author of the book by the same name, along with several other best-sellers. He speaks and writes about business in the age of disruption, and has helped organizations like PepsiCo, Century 21, Fidelity and Microsoft transform their business through better customer engagement. Scott has spoken on stages across the world, and we are thrilled to welcome him as a featured keynote speaker at the 2020 PULSE this October!
Update on the 2020 PULSE (1:15)
140+ registrations representing more than 90 home building organizations
Register by 9/15 to be placed in a PULSE 20 Networking Group
NEW! PULSE Sponsorships – if your company can’t purchase a ticket for you, you can apply for a PULSE scholarship
17 Event Sponsors!
REGISTER HERE
Story Time (4:52)
Becca ponders strategies for implementing price increases. She’s in favor of smaller, more frequent increases and only for the communities that can handle it.
Bryce notices that comments on social media ads are just left hanging. Who is responsible for responding to them?
Kevin gives a virtual high five to our builder partner, Ryan Snarr with Destination Homes! Plus, how to enter the build-on-your-lot arena if you are a traditional builder.
In the News (13:25)
Powell announces new Fed approach to inflation that could keep rates lower for longer (CNBC.com)
Why the coming foreclosure crisis will look nothing like the last one (BankRate.com)
Google Ads to limit Search Terms reporting, citing privacy (SearchEngineLand.com)
Andrew’s thoughts: Google Keyword Changes Coming Soon (DoYouConvert.com)
Real estate agent survey reveals how home builders can increase sales (GlobeNewsWire.com)
Which type of lock box is more ideal – super lockboxes for REALTORS®? Or consumer-targeted lockboxes?
Listen up: New features to grow your digital audio business (Google Blog)
Google to start growing digital audio ad business
360 Topic of the Week: Did You Fix Your Website Yet? Special PULSE Preview with Scott Stratten (36:06)
Scott Stratten is the author of UnMarketing, QR Codes Kill Kittens, and a keynote speaker at the 2020 DYC PULSE! He, Kevin and Andrew discuss:
The premise behind the book: QR Codes Kill Kittens – why it both is true and not true today
We all want to do the shiny new marketing thing – but did you fix your website yet?
Why accountability is NOT scary
His take on using sponsorships to justify cost
When it comes to employing humans vs. AI, how big is your trust gap?
He’s had the same welcome email for 20 years for the UnMarking newsletter. Why? Because it works.
Why sales shouldn’t run an organization
Question of the Week: (1:29:28)
Last QOTW – What material is your company having a hard time procuring as part of the construction process? Answers here.
New QOTW: What’s your favorite Scott Stratten quote or insight from this episode? Everyone who comments within 24 hours get a copy of UnMarketing. Share your thoughts here.
Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.
More insights and opportunities in the Market Proof Marketing Facebook group.
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher
Read the full transcript of this episode here.
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 117: Did You Fix Your Website Yet? with Scott Stratten appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 36 min
September 03, 2020Ep 116: Outside the Comfort Zone
Market Proof Marketing · Outside the Comfort Zone
This week Kevin, Andrew and team discuss the importance of stepping outside your marketing comfort zone and taking initiative on activities like analyzing CRM data, extending the customer experience beyond lead nurturing, and more.
Story Time (0:54)
Julie points out the Importance of new home marketing pros being super comfortable with CRM data and analysis. CRM is more than just a giant rolodex for your agents – use the data to make marketing decisions.
Andrew has warranty woes with his own new home and thinks… shouldn’t marketing’s reach extend beyond lead gen?
Kevin’s got jokes… plus… MQL, SQL, WTF?
In the News (19:22)
Facebook: iPhone’s new update will mess up online advertising (USAtoday.com)
Average New Home Price Now $16K Higher Due to Lumber (NAHBnow.com)
Instagram Guides may soon allow creators to recommended places, products and more (techcrunch.com)
Despite digital acceleration, Zillow execs say consumers need agents more than ever (inman.com)
Doesn’t Feel Quite Right: KFC suspends its “Finger Lickin Good” slogan because of Coronavirus (abc7-com)
Question of the Week: (40:48)
The winner of the Sony digital camera for this question is Lauren Ownbey! To learn more about the PULSE 20 Groups visit dycpulse.com.
New QOTW: What is your company having a hard time procuring as part of the construction process? Lumber? Fireplaces?Appliances? Windows? Concrete? Answer here.
Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.
More insights and opportunities in the Market Proof Marketing Facebook group.
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 116: Outside the Comfort Zone appeared first on Online Sales and Marketing for Home Builders - DYC.
44 min
August 27, 2020Ep 115: Understanding Computer Vision with Ben Alton
Market Proof Marketing · Understanding Computer Vision with Ben Alton

Ben Alton
Ben Alton from Zillow joins the podcast this week to discuss what exactly computer vision is and how it works on Zillow’s platforms for new home construction. Also, they’ve just released a new product for home builders and we’ve got the scoop! Plus… how to take a real estate photo, urban exiles, and Facebooks Q4 predictions.
Story Time (2:43)
Andrew shops for a new camera and Kevin equates the experience to new home sales.
Kevin says… cut out the landing pages when it comes to paid search! Plus, more details about the Pulse 20 Groups, and his thoughts on the growth of Build for Rent.
In the News (22:38)
How to Shoot Real Estate So It Attracts More Buyers (BoxBrownie.com) – DYC Resources:
Picture Perfect! Make Your Homes Sparkle Online
The 2017 Digital Marketing Holiday Gift Guide
The World’s Biggest Brands Are Spending More in Programmatic (Adweek.com)
Urban Exiles Are Fueling a Suburban Housing Boom Across the U.S. (Bloomberg.com)
Are cities really seeing an exodus? Zillow says urban areas have more in common with suburbs than you think (HousingWire.com)
Facebook’s Q4 prediction message to agencies – inventory could get wacky
360 Topic of the Week: Understanding Computer Vision with Ben Alton (42:20)
Ben Alton is Sr. Group Manager at Zillow, aka “The Wizard Behind the Curtain.” He manages the group that develops how new homes show up. He and Kevin discuss:
What computer vision is and how Zillow uses it
The secret behind great listing photos
Breaking News: Zillow launches Builder Ratings & Reviews
Question of the Week: (1:19:18)
Last QOTW: If you could be in a Pulse 20 Group with anyone, who would it be? See answers here.
Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.
More insights and opportunities in the Market Proof Marketing Facebook group.
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 115: Understanding Computer Vision with Ben Alton appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 27 min

About Market Proof Marketing: Home Builder Marketing Insights

From the publisher's feed

A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories…