This week Kevin is joined by Mike Lyon and Jen Barkan to talk shop about live chat! Whether you already use this feature or have it on your to-do list, they’ll give you some pointers from both a sales AND marketing perspective to make live chat work. Plus… ProBuilder’s 2020 Housing Giants survey is open, and what does Google consider to be useful content? Get it all here…

Story Time (0:55)

In the News (10:16)

360 Topic of the Week – So You Want to Use Live Chat? Consider This First… (21:12)

Kevin, Mike and Jen think live chat can be a useful lead management tool, but only if done correctly. In this episode they give you all the details about what to consider from both and online sales AND online marketing perspective, including:

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 88: So You Want to Use Live Chat? Consider This First appeared first on Online Sales and Marketing for Home Builders - DYC.

Bringing your brand story to life through content can seem daunting. What’s your brand story, anyway? How can you weave brand voice into every interaction with your audience? This week we’ve got one of the world’s leading experts in native advertising and branded content to help. Melanie Deziel is the founder of StoryFuel, a consulting firm that equips professionals with skills and strategies to tell better brand stories. She is also the author of The Content Fuel Framework, an international keynote speaker, and lifelong storyteller. On this episode she guides us through how to build a content framework for easier ideation and execution.

Plus… a lively and extended story time, and Thaïs promises to get a real mic very soon.

Story Time (4:56)

Melanie Deziel

This week we speak with Melanie Deziel, founder of StoryFuel and author of the new book, The Content Fuel Framework, about how to effectively communicate your brand story through content marketing. We discuss:

Links to resources:

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 87: Bring Your Brand Story to Life with Melanie Deziel appeared first on Online Sales and Marketing for Home Builders - DYC.

The post Ep 86: How to Improve Your Craft and Advance Your Career appeared first on Online Sales and Marketing for Home Builders - DYC.

This is a bit of a different episode. Coming off of an incredibly exciting but exhausting International Builders’ Show, coupled with the devastating news of Kobe Bryant’s death, Kevin takes a step back and reflects on what career growth means to him, and how, for every one of us, it presents an opportunity to give back and uplift others. We also had the pleasure of speaking with the man who literally wrote the book on customer service (5 of them). John DiJulius with The DiJulius Group shares how to build a culture of customer service within your organization, no matter the industry.

Reflections on Life and Career (3:26)

360 Topic of the Week – Creating a Culture of Customer Service with John DiJulius (9:43)

John DiJulius

John DiJulius hasn’t just read the books on customer service, he wrote them – five, to be exact. Through his international customer service consulting firm, The DiJulius Group, John has worked with some of the world’s most recognizable brands – The Ritz-Carlton, Lexus, Starbucks and Chick-fil-A to name a few – to make them the brands their customers cannot live without. John’s mission is to change the world by starting a customer service revolution. We discuss:

Bonus links:

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 85: Creating a Customer Service Culture with John DiJulius appeared first on Online Sales and Marketing for Home Builders - DYC.

This week Kevin and Andrew record live from the 2020 International Builders’ Show in Las Vegas! They discuss their favorite moments from the show, including a new break-out star in our industry. Plus Google ROAS, 5 things you should NOT put in your homes to attract Millennials, and… Tik Tok for builders?

Story Time (2:34)

In the News (20:41)

360 Topic of the Week – Live from #IBS2020! (38:16)

Kevin and Andrew at IBS 2020

Kevin and Andrew join us from the buffet at the Wynn to share their favorite takeaways and sessions from the show, including:

Question of the Week (1:02:12)

Last QOTW: Who’s going to the Builders’ Show? If so, what are you most looking forward to seeing/doing? See the answers here.

New QOTW: New home marketers, in the spirit of IBS Week, what do you do to constantly improve your skills/craft? (Look out for this topic as an upcoming 360 Topic of the Week!) Answer in the the Market Proof Marketing group on Facebook or LinkedIn.

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 84: Live from IBS 2020 appeared first on Online Sales and Marketing for Home Builders - DYC.

<span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span>

This week we go deep into marketingland for a discussion about lead attribution with one of the foremost PPC experts in the world, Kirk Williams. Kirk is the author of numerous articles on the subject, including one of Kevin’s favorites from 2019.  On this episode he shares insight around why attribution is NOT the holy grail of marketing analysis, and the circumstances in which it actually works well. Also, the Builders’ Show is next week! You can check out all of Do You Convert’s IBS education sessions here.

In the News (4:12)

360 Topic of the Week – Attribution Analysis with Kirk Williams (13:00)

Kirk Williams

Kirk Williams was named one of the Top 25 Most Influential PPC experts in the world by PPC Hero. He is the owner of ZATO Marketing, a paid search micro-agency specializing in eCommerce PPC on Google and Bing. Kirk has spoken at conferences all over the world, and is the author of “Digital Advertising is not the dot com bubble, improper attribution is,” which we discussed extensively on episode 77.

Find a comfortable place where you can focus for the next 50 minutes, because this interview is packed with information, insight, and marketing things that make you go hmm… We dive into:

More articles you’ll want to read from Kirk Williams:

Question of the Week (1:03:00)

Last QOTW: What part of your company’s business will have the biggest opportunity for improvement in 2020? Sales, marketing, product, land, etc./what will be your breakout department in 2020 to have positive impacts on results? See the answers here.

New QOTW: Are you going to the Builders’ Show? If so, what are you most looking forward to? Answer in the the Market Proof Marketing group on Facebook or LinkedIn.

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 83: Attribution Analysis with Kirk Williams appeared first on Online Sales and Marketing for Home Builders - DYC.

This week we are joined by Abbie Mirata, VP of People and Culture for ApostleTech, a Salesforce implementation and support partner. Learn why builders of all sizes should spend more effort building, integrating and improving their internal data and communications systems to better manage their success. Plus, the International Builders’ Show is just around the corner! Find out where to catch the DYC team.

Story Time (3:16)

In the News (20:35)

IBS 2020 is almost here! DYC takes the stage for FOUR sales and marketing education sessions. We’re excited to share what’s new and coming soon in our industry. Join us for:

Get all the details here.

360 Topic of the Week – CRM Success with Abbie Mirata (30:58)

Abbie Mirata

Abbie Mirata is VP of People and Culture for ApostleTech, the premier (in our opinion) SalesForce implementation and support partner. She is a 17-year veteran of the home building industry, having occupied roles such as onsite sales, sales management and national director of sales for for a variety of organizations. Learn how she transitioned to the world of CRM and her take on the unique opportunities CRM offers home builders. We discuss:

Abbie is also the founder of Kyndly – a nonprofit that helps people find ways to hold themselves accountable to compassion and empathy in their personal and professional relationships. Learn more about Kyndly and her motivation for starting a nonprofit despite (or maybe because of) her very busy professional life.

Question of the Week (1:09:23)

Last QOTW: What new technologies are you looking forward to using in 2020 to enhance the home shopping or buying experience? See the answers here.

New QOTW: What department or group in your organization has the potential to impact your results the GREATEST in 2020? (Either by improving their results, or by continuing their strong momentum from last year). Answer in the Market Proof Marketing group on either Facebook or LinkedIn.

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 82: CRM Success with Abbie Mirata appeared first on Online Sales and Marketing for Home Builders - DYC.

Happy New Year from Do You Convert! For our first episode of 2020, the DYC marketing team discusses what we’re most looking forward to doing, knowing and watching this year. Plus, the digital trends predicted to disrupt in 2020, and… have we hit a wall with A.I.? Get a jump start on your new year right here.

Story Time: (4:48)

In the News: (7:22)

360 Topic of the Week – What We’re Looking Forward to in 2020: (30:35)

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 81: Looking Forward to 2020 appeared first on Online Sales and Marketing for Home Builders - DYC.

It’s the Market Proof Marketing Christmas Edition! This week we go back in time and play the top three most downloaded episodes of 2019. Thank you so much for listening and being part of the Market Proof Marketing community. Happy Holidays from Do You Convert!

Celebrating 50 Episodes with Jeff Shore (4:04)

Are you Listening to Your Customers? with Paul Cardis (37:00)

Convert to Conversion Campaigns for More Conversions (1:05:09)

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 80: The Top Episodes of 2019 appeared first on Online Sales and Marketing for Home Builders - DYC.

Based on pure data, one analytics company is declaring Facebook organic reach dead for brands. What’s a social media marketer to do? Plus, we talk marketing new homes to millennials, a fascinating story about Facebook’s A.I., and inspiration for your remarketing campaigns.

Story Time: (2:00)

Your Question Answered: (16:41)

We had a caller this week to the Market Proof Marketing question line! Julie asks… “For advertising purposes, is it best for a company with multiple communities to have a FB page for every community, or one FB page for the company?” Feel free to call in with your own questions to 404-369-2595.

In the News: (20:17)

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 79: The Death of Facebook Organic Reach for Brands appeared first on Online Sales and Marketing for Home Builders - DYC.