Market Proof Marketing: Home Builder Marketing Insights

Ep 95: Tour Now and Buy Online with Holly Haener


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Kevin speaks with Holly Haener, Director of Sales & Marketing at CBH Homes and one of the Original Unicorns of new home marketing. They discuss two important features of the CBH website that were rolled out BC (Before Covid-19) – Buy Online and Tour Now. Learn how these programs were implemented and why they’re so successful now.

Holly Haener

Tour Now

  • Technology – Rently
  • Getting REALTOR® partners involved
  • Feedback from home shoppers
  • Buy Online

    • What does it mean to “buy online?”
    • Financial/legal considerations
    • How to track and verify online home buyers
    • Plus, how CBH Homes gives back to the community.

      Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

      Check out the Market Proof Marketing Facebook group for more insights and opportunities.

      Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

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      Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher 

      A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

      The post Ep 95: Tour Now and Buy Online with Holly Haener appeared first on Online Sales and Marketing for Home Builders - DYC.

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      Market Proof Marketing: Home Builder Marketing InsightsBy Kevin Oakley: New Home Marketing from Do You Convert

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