Market Proof Marketing: Home Builder Marketing Insights

Ep 93: Builder Survey, iBuyers and Social Ads


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Kevin shares the latest builder website traffic stats, ProBuilder is conducting a survey and keeping a running tab on how the pandemic is impacting builders, iBuying has stopped, and where should you spend your social ad dollars? Kevin, Andrew and Becca recap the very latest in shifting market conditions.

Story Time (1:39)

  • Becca attends a wedding where no hugging, dancing or hand shaking was allowed.
  • Andrew realizes 6 feet is not a normal distance to keep from people in everyday life.
  • Kevin wonders when the elbow bump emoji is coming…
  • Observations/Comments on Market Conditions (9:24)

    In the News (14:35)

    • Update on builder website traffic and leads
      • Kevin recommends listening to the BDX podcast Perspectives on COVID-19 with Tim Costello.
      • ProBuilder Survey: Builders and Coronavirus
      • COVID-19: How the Coronavirus in Impacting the Housing Industry (ProBuilder.com)
      • Update on iBuyers
      • Modular Housing Industry Could Face Severe Problems (ModularHomeCoach.com)
      • Are Instagram Ads or Facebook Ads More Cost Effective? (AgoraPulse.com)
      • Question? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

        More insights and opportunities in the Market Proof Marketing Facebook group.

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        A weekly new home marketing podcast for home builders and developers. Each week Kevin OakleyAndrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

        The post Ep 93: Builder Survey, iBuyers and Social Ads appeared first on Online Sales and Marketing for Home Builders - DYC.

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        Market Proof Marketing: Home Builder Marketing InsightsBy Kevin Oakley: New Home Marketing from Do You Convert

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