Market Proof Marketing: Home Builder Marketing Insights

Ep 94.5: Communication (Done Carefully) is Key

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Kevin, Andrew and Jackie have an extended story time to discuss the different communication styles they’ve seen and heard from builders in the last few weeks. Some strategies have been solid; others not so much. Plus, the impact of coronavirus on Facebook, Twitter and Google Ads.

Story Time (1:09)

  • When it comes to mass mail, Jackie cautions the pitfalls of over communication.
  • Andrew  notes the importance of being comfortable with your marketing platforms.
  • Kevin has some advice for managers in communication with your team: respond to emotions, but manage to the numbers. Also:
    • The difference for being known and being know for something.
    • Making virtual appointments work (hint: it takes more than Zoom and your old sales process)

      • In the News (25:04)

      • Facebook says Coronavirus Hits Advertising Sales (Reuters.com)
      • Facebook And Twitter Are Up To Their Eyeballs In COVID-19 Engagement – But They Can’t Monetize Most Of It (AdExchanger.com)
      • Coronavirus Impact on Google Ads and Affiliate Sales (SearchEngineJournal.com)

        • Question? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

        More insights and opportunities in the Market Proof Marketing Facebook group.

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        A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

        The post Ep 94.5: Communication (Done Carefully) is Key appeared first on Online Sales and Marketing for Home Builders - DYC.

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        Market Proof Marketing: Home Builder Marketing InsightsBy Kevin Oakley: New Home Marketing from Do You Convert
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