Market Proof Marketing: Home Builder Marketing Insights

By Kevin Oakley: New Home Marketing from Do You ConvertBusiness News Marketing Business News Tech News

Market Proof Marketing: Home Builder Marketing Insights episodes

March 13, 2020Ep 91: Registering Walk-In Traffic in the Year 2020 with Kody Smith
(Apologies in advance for fluctuations in Kevin’s audio – he switched mics mid-episode without realizing it!)
This week we chat with Kody Smith, President and Founding Partner of NoviHome, a suite of app-based technologies that enhance the home buying and building process from first point of contact all the way through contract. The NoviHome technology has been picking up steam with home builders, so Kevin takes this opportunity to ask all the preliminary questions you might want to know. Also, some perspective on historically low interest rates, and what marketers are saying about being prepared for COVID-19.
Story Time (1:19)
Kevin is writing an article about digital attribution methods and identifies a series of marketing bubbles that are bursting.
In the News (7:47)
Tik Tok – Please Stop (1000Watt.net)
U.S. 30-Year Mortgage Rates Tumble to a Record Low of 3.29% (Bloomberg.com)
Mortgage rates fall to all-time low amid coronavirus concert – here’s why you should think twice about waiting to refinance (MarketWatch.com)
360 Topic of the Week: Registering Walk-In Traffic in the Year 2020 with Kody Smith (23:09)
Learn how NoviHome makes the sales process less complex for the agent and improves the buyer experience. Plus, why onsite agents get hooked on the software after registering 10 prospects.
QOTW (1:10:11)
Last week: Coronavirus – do you think there’s a need for home builders to have a plan to deal with the impact? Or is it fake news and we should all just wash our hands a bit more? See the answers here.
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 91: Registering Walk-In Traffic in the Year 2020 with Kody Smith appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 17 min
March 09, 2020Ep 90: Preparing for Coronavirus
Thaïs was away this week at the Online Sales Academy, so our apologies for publishing this episode later than usual!
This week, Kevin ponders how coronavirus might impact the home building industry, and suggests a few ways builders can adapt to short-term changes in consumer behavior. Plus the latest news from Facebook and Google…
Story Time (1:19)
Becca: It’s new community season! Make sure you’re using social ads that point to a landing page that’s integrated with your CRM.
Andrew: How new marketers can get up to speed when they join an organization. (More on this in episode 82.)
Kevin: Home builders and tag lines – the good, the bad, and the worst.
In the News (14:18)
Coronavirus: how home builders can adapt to changes in consumer behavior
Changes to Facebook Audience Network (Facebook.com)
How a newly won partnership in France could signal Google’s broader TV ambitions (Digiday.com)
Boost Liquidity and Work Smarter with Machine Learning (Facebook.com)
QOTW (44:36)
Do you feel there is any need to have a plan around the coronavirus? Answer in the Market Proof Marketing Facebook group.
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 90: Preparing for Coronavirus appeared first on Online Sales and Marketing for Home Builders - DYC.
48 min
February 27, 2020 Ep 89: From New Recruit to Division President – A Marketer’s Career Journey
Ever wonder what your career journey as a new home marketer could look like, or how someone with an enviable title “made it?” These are natural questions for career-minded professionals, and this week we’ve got one of our own to shed some light on the subject. Lauren Spamer is the Division President for Charter Homes in Central Pennsylvania and she shares her interesting journey to “the top.” You’ll never guess how she even got started in the home building industry. Plus… Kevin clarifies what “everyone is killing it” means, the FTC cracks down on influencer marketing, the state of data privacy in 2020, and more.
Story Time (0:41)
Kevin clarifies his “Everyone is killing it right now!” post on LinkedIn. Be cautious of the advice you give/receive when the market is good. Also, he gives some direction if you think you’re NOT killing it when it comes to lead volume.
Special Q&A; Segment with Andrew and Kevin (11:00)
What can marketers do to take advantage of the hot market?
Which phone-tracking software should marketers use?
If you have great lead volume but sales aren’t happening, what do you do?
In the News (15:56)
The FTC is cracking down on influencer marketing on YouTube, Instagram, and TikTok (TheVerge.com)
The state of tracking and data privacy in 2020 (MarketingLand.com)
Check out our podcast episode with the author of this article, Andy Garberson.
Lauren Spamer
360 Topic of the Week – A Marketer’s Career Journey with Lauren Spamer (26:44)
How Lauren got into home building in the first place
From sales to administration (on purpose)
From big builderland to smaller, greener pastures
What makes Charter Homes unique – their building and development philosophy
Her first “non-job” job at Charter and where it led her
How she trained herself to perform in roles she wasn’t familiar with
Balancing a fast career trajectory with parenthood
What does success even mean? What’s next?
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 89: From New Recruit to Division President – A Marketer’s Career Journey appeared first on Online Sales and Marketing for Home Builders - DYC.

The post Ep 89: From New Recruit to Division President – A Marketer’s Career Journey appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 14 min
February 20, 2020Ep 88: So You Want to Use Live Chat? Consider This First
This week Kevin is joined by Mike Lyon and Jen Barkan to talk shop about live chat! Whether you already use this feature or have it on your to-do list, they’ll give you some pointers from both a sales AND marketing perspective to make live chat work. Plus… ProBuilder’s 2020 Housing Giants survey is open, and what does Google consider to be useful content? Get it all here…
Story Time (0:55)
Jen is looking for contractors to paint her house. She describes how one contractor nailed the customer experience and what we can learn from his process.
Kevin gets the question… how do I show floor plan options on paper? To answer, he starts with his own questions… “Why do your floor plans exist? What problems do they solve?”
In the News (10:16)
Quick Mentions:
Professional Builder’s 2020 Housing Giants Survey is open! Take the survey to ensure your ranking among the top-performing builders nationwide. Deadline is March 2, 2020.
Unconfirmed Google Search ranking update feels big (SearchEngineLand.com)
Analyzing search results reveals a lot about Google’s view of useful content (SearchEngineLand.com) The three major types of searcher intent are:
Informational (“I want to know more.”)
Navigational (“I am looking for a specific website.”)
Transactional/Commercial (“I want to buy something.”)
Kevin adds a 4th: Inspirational (“I want to know more – but I’m not even sure what it is.”)
New Research: 21% of Companies Fail to Respond to Live Chat Requests (SuperOffice.com)
The average wait time for live chat support requests is 2 minutes and 40 seconds
55% of companies do not offer transcripts once a chat has ended
23% of companies do not ask for contact information before a chat begins
The average handle time for a chat request is 6 minutes and 50 seconds (does this even COUNT as a response? Only in warranty / service scenarios….)
45% of companies do not ask users for feedback once the chat has ended
360 Topic of the Week – So You Want to Use Live Chat? Consider This First… (21:12)
Kevin, Mike and Jen think live chat can be a useful lead management tool, but only if done correctly. In this episode they give you all the details about what to consider from both and online sales AND online marketing perspective, including:
How Online Chat has changed in 10 years
What Online Salespeople should consider before turning on Live Chat
What Marketers should consider before turning on Live Chat
Quick Tips for Live Chat
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 88: So You Want to Use Live Chat? Consider This First appeared first on Online Sales and Marketing for Home Builders - DYC.
59 min
February 12, 2020Ep 87: Bring Your Brand Story to Life with Melanie Deziel
Bringing your brand story to life through content can seem daunting. What’s your brand story, anyway? How can you weave brand voice into every interaction with your audience? This week we’ve got one of the world’s leading experts in native advertising and branded content to help. Melanie Deziel is the founder of StoryFuel, a consulting firm that equips professionals with skills and strategies to tell better brand stories. She is also the author of The Content Fuel Framework, an international keynote speaker, and lifelong storyteller. On this episode she guides us through how to build a content framework for easier ideation and execution.
Plus… a lively and extended story time, and Thaïs promises to get a real mic very soon.
Story Time (4:56)
Thaïs brings up the dirty “P” word… print! She’s rethinking the print medium and how it could serve home builders in different ways. Will Kevin agree?
Andrew just got back from Disney World and wonders… what makes Disney, Disney? So many things…
Kevin shares how a builder partner’s lead count increased by 5x, and no one was excited… except the marketing team.
Kevin’s story leads to a lively spinoff about email marketing – does it still work? Or has it just become more noise?

360 Topic of the Week – Bring Your Brand Story to Life with Melanie Deziel (31:40)
Melanie Deziel
This week we speak with Melanie Deziel, founder of StoryFuel and author of the new book, The Content Fuel Framework, about how to effectively communicate your brand story through content marketing. We discuss:
Her background as a journalist
The biggest misconception about content marketing
Why you should put your audience’s needs ahead of your own
How companies can bring their voice to life and weave brand story into every audience interaction
How to discover your brand story
Developing a framework for idea generation
Video vs written word
How content marketers and influencers can co-exist
Finding your content superpower
Working with content partners
And more!
Links to resources:
AnswerThePublic.com
The Content Fuel Framework: How to Generate Unlimited Story Ideas (For Marketers and Creators)

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 87: Bring Your Brand Story to Life with Melanie Deziel appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 16 min
February 06, 2020 Ep 86: How to Improve Your Craft and Advance Your Career
It’s been a whirlwind few months! After lots of business travel, holiday season, and the Builders’ Show, we’re finally getting back to our normal routine here at Market Proof Marketing. Fresh off the heels of IBS, Kevin and team were inspired to share some specific resources and methods they use to constantly improve their craft. From books and podcasts to cultivating a curious mind, there’s something here to inspire all new home marketers.
Story Time (2:06)
Becca’s neighborhood is sold out and she witnessed a contractor (who thought no one was looking) improperly dispose of extra concrete. The lesson… the market is great and homes are selling, but don’t be “that guy” who takes the shortcut to success.
Kevin parts ways with a builder partner who is #1 in their market but needs time to catch up with their own growth. Seems like an odd thing to do but he explains why.
Jackie has an airport experience that drives home the need to communicate with your audience where they are and in ways they prefer. Remember, not everyone has “an app for that.”
In the News (14:23)
What Next for Advertisers, Ad-Tech and Publishers in a Cookie-Free World? (Adweek.com)
More and more home builders will need to start collecting their own first-party data. Dennis O’Neil mentioned this in his Live from IBS video with Mike Lyon.
HomeLight to help buyers make all-cash offers, trade in homes (Inman.com)
The next evolution in simplifying real estate transactions for consumers
Social shorts: Instagram tests web DMs, TikTok explores curated content streams, Pinterest passes Snapchat in users (MarketingLand.com)
Instagram adding functionality to desktop version (DM)
Pinterest has more users than Snapchat (Twitter who?)
TikTok trying to clean up the content on the platform to be more advertiser-friendly
360 Topic of the Week – How to Improve Your Craft and Advance Your Marketing Career (29:28)
Kevin, Becca and Jackie talk about methods for constantly improving their marketing skills, broadening their horizons, and advancing in their careers. They discuss:
The value of breaking things
When it’s ok to go down the rabbit hole
Forming your own focus groups
Learning everything you can about the building industry… outside of marketing
Experimenting on your own time
NEVER STOP LEARNING
Here are a few of the resources they mention:
Books:
Must Reads: Branding, Marketing & Buyer Psychology
Podcasts:
Akimbo
The Portal
Design/Branding Inspiration:
UnderConsideration.com/BrandNew
Behance.net
CreativeMarket.com
CommArts.com

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 86: How to Improve Your Craft and Advance Your Career appeared first on Online Sales and Marketing for Home Builders - DYC.

The post Ep 86: How to Improve Your Craft and Advance Your Career appeared first on Online Sales and Marketing for Home Builders - DYC.
53 min
January 31, 2020Ep 85: Creating a Customer Service Culture with John DiJulius
This is a bit of a different episode. Coming off of an incredibly exciting but exhausting International Builders’ Show, coupled with the devastating news of Kobe Bryant’s death, Kevin takes a step back and reflects on what career growth means to him, and how, for every one of us, it presents an opportunity to give back and uplift others. We also had the pleasure of speaking with the man who literally wrote the book on customer service (5 of them). John DiJulius with The DiJulius Group shares how to build a culture of customer service within your organization, no matter the industry.
Reflections on Life and Career (3:26)
The value of checking in with yourself throughout your career
Think bigger – there comes a time to invest your skillset elsewhere besides your own career growth
360 Topic of the Week – Creating a Culture of Customer Service with John DiJulius (9:43)
John DiJulius
John DiJulius hasn’t just read the books on customer service, he wrote them – five, to be exact. Through his international customer service consulting firm, The DiJulius Group, John has worked with some of the world’s most recognizable brands – The Ritz-Carlton, Lexus, Starbucks and Chick-fil-A to name a few – to make them the brands their customers cannot live without. John’s mission is to change the world by starting a customer service revolution. We discuss:
Customer service never stops – it has to be an obsession
Why customer service looks different for every customer. Own every moment.
High service aptitude is not inherent
Put yourself in the place of the customer. What may be an “appointment” to you could be mom or dad missing work to look at what could be their very first home (and other examples)
John’s favorites of his 10 Commandments of Customer Service including:
Service Vision
Create a World-Class Internal Culture
Non-negotiable Experiential Standards
Zero Risk
Bonus links:
Chick-fil-A’s “Every Life Has a Story” Video
Nemacolin – where Kevin first saw John speak
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 85: Creating a Customer Service Culture with John DiJulius appeared first on Online Sales and Marketing for Home Builders - DYC.
55 min
January 24, 2020Ep 84: Live from IBS 2020
This week Kevin and Andrew record live from the 2020 International Builders’ Show in Las Vegas! They discuss their favorite moments from the show, including a new break-out star in our industry. Plus Google ROAS, 5 things you should NOT put in your homes to attract Millennials, and… Tik Tok for builders?
Story Time (2:34)
Jackie wonders if the “limited collection” tactic used in online retail could be applicable to new home sales. We discuss the pros and cons of VIP logins on home builder websites.
Andrew hires a strength training coach and realizes the value of small, incremental changes from the perspective of experience can make exponential changes in your daily work. (This applies to marketing, too.)
Kevin is working with a partner on a large, expensive condo project ($1.5-$4.5M). Surprisingly, the whole team agreed that the strategy needed to shift away from more ads and toward a more innovative approach to content. Sometimes a 180 degree change in perspective is needed.
In the News (20:41)
PSA: Google Analytics Global Bug: In late December the age ranges of your audience likely disappeared – it wasn’t your fault.
Google Ads enables bid simulator for Target ROAS, budget simulator for Maximize clicks, conversions (MarketingLand.com)
Who Is On TikTok And How Can Brands Reach Them? (Forbes.com)
5 Home Upgrades Millennials Couldn’t Care Less About (Realtor.com)
360 Topic of the Week – Live from #IBS2020! (38:16)
Kevin and Andrew at IBS 2020
Kevin and Andrew join us from the buffet at the Wynn to share their favorite takeaways and sessions from the show, including:
How to get your customers to tattoo your brand logo on their arms (or at least rise to that level of customer experience..)
Should new home marketers earn a commission based on sales goals? It’s not a bad idea…
A stand-out moment from Quint Lears. Quint presented at the Super Sales Rally and blew everyone away with his personal story about perseverance. Hear our interview with him on Ep 71: Behind the Scenes with Quint Lears.
Mike Lyon‘s “Live from IBS 2020” video series.
Question of the Week (1:02:12)
Last QOTW: Who’s going to the Builders’ Show? If so, what are you most looking forward to seeing/doing? See the answers here.
New QOTW: New home marketers, in the spirit of IBS Week, what do you do to constantly improve your skills/craft? (Look out for this topic as an upcoming 360 Topic of the Week!) Answer in the the Market Proof Marketing group on Facebook or LinkedIn.
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 84: Live from IBS 2020 appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 7 min
January 16, 2020Ep 83: Attribution Analysis with Kirk Williams
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This week we go deep into marketingland for a discussion about lead attribution with one of the foremost PPC experts in the world, Kirk Williams. Kirk is the author of numerous articles on the subject, including one of Kevin’s favorites from 2019. On this episode he shares insight around why attribution is NOT the holy grail of marketing analysis, and the circumstances in which it actually works well. Also, the Builders’ Show is next week! You can check out all of Do You Convert’s IBS education sessions here.
In the News (4:12)
Facebook will let users hide ads targeted via Custom Audience lists (Marletingland.com)>
California Consumer Privacy Act – What You Need to Know (DoYouConvert.com)
New law that protects CA residents against their data being collected and sold without their knowledge
What it means for homebuilders
Matterport Adds Measurement Mode for 3D Environments (BuilderOnline.com)
Users can now accurately measure rooms, windows, doors, or furniture in a Matterport 3D digital space, and share those measurements with anyone.
How this function can potentially fit into the new home sales process
360 Topic of the Week – Attribution Analysis with Kirk Williams (13:00)
Kirk Williams
Kirk Williams was named one of the Top 25 Most Influential PPC experts in the world by PPC Hero. He is the owner of ZATO Marketing, a paid search micro-agency specializing in eCommerce PPC on Google and Bing. Kirk has spoken at conferences all over the world, and is the author of “Digital Advertising is not the dot com bubble, improper attribution is,” which we discussed extensively on episode 77.
Find a comfortable place where you can focus for the next 50 minutes, because this interview is packed with information, insight, and marketing things that make you go hmm… We dive into:
What is marketing and brand building beyond tracked profit, attribution and reporting?
Why conversion tracking can be dangerous
What is attribution, exactly?
No perfect attribution model
Why paid search can’t make a business grow
Why privacy technology will make perfect attribution impossible
When attribution does work when it comes to overall marketing strategy
Why we should NOT be risk-adverse as marketers
How last click attribution strangles the top of the funnel
Can you use paid search to build a brand? (the difference between demand creation and demand capture)
Non-Marketing Doom (doom caused by forces outside of marketing) is a result of two things: Failure in Process and Failure in Understanding
More articles you’ll want to read from Kirk Williams:
When Good PPC Goes Bad with Kirk Williams [DMC Recap]
Stop Bidding on These Brand Keywords in PPC
Question of the Week (1:03:00)
Last QOTW: What part of your company’s business will have the biggest opportunity for improvement in 2020? Sales, marketing, product, land, etc./what will be your breakout department in 2020 to have positive impacts on results? See the answers here.
New QOTW: Are you going to the Builders’ Show? If so, what are you most looking forward to? Answer in the the Market Proof Marketing group on Facebook or LinkedIn.
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 83: Attribution Analysis with Kirk Williams appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 8 min
January 09, 2020Ep 82: CRM Success with Abbie Mirata
This week we are joined by Abbie Mirata, VP of People and Culture for ApostleTech, a Salesforce implementation and support partner. Learn why builders of all sizes should spend more effort building, integrating and improving their internal data and communications systems to better manage their success. Plus, the International Builders’ Show is just around the corner! Find out where to catch the DYC team.
Story Time (3:16)
Jackie has big news! Also, email continues to be one of the most effective marketing strategies; she reminds us to clean up our prospect lists for 2020.
Andrew was completely disappointed after buying from several retailers he’s not familiar with (aka, not Amazon). Lesson: incorporate small actions (emails, video emails, checklists) to set customer expectations and keep them informed throughout the build process.
Kevin posits that it’s not always strategic for marketing professionals to start with what you know, especially when changing industries or roles. Remember – the winning intersection is solving external and internal problems at the same time.
In the News (20:35)
IBS 2020 is almost here! DYC takes the stage for FOUR sales and marketing education sessions. We’re excited to share what’s new and coming soon in our industry. Join us for:
Clash of the Titans! Marketing Megaminds Debate Today’s Hottest Topics (Jan 22 at 10:15 a.m.)
From Online Lead to Onsite Sales Team: Creating a Seamless Buyer Journey (Jan 22 at 10:15 a.m.)
Presale Without Fail: The Secret to Launching New Communities with Maximum Results (Jan 23 at 10:15 a.m.)
5 Mistakes Builders Make with Google Ads & How to Fix Them (Jan 23 at 10:15 a.m.)
Get all the details here.
360 Topic of the Week – CRM Success with Abbie Mirata (30:58)
Abbie Mirata
Abbie Mirata is VP of People and Culture for ApostleTech, the premier (in our opinion) SalesForce implementation and support partner. She is a 17-year veteran of the home building industry, having occupied roles such as onsite sales, sales management and national director of sales for for a variety of organizations. Learn how she transitioned to the world of CRM and her take on the unique opportunities CRM offers home builders. We discuss:
CRM challenges, myths and misconceptions
Tips for home builder CRM success
For small builders, is a single, integrated system worthwhile or attainable?
Why marketers should get excited about CRM – tracking the digital buyer’s journey
Abbie is also the founder of Kyndly – a nonprofit that helps people find ways to hold themselves accountable to compassion and empathy in their personal and professional relationships. Learn more about Kyndly and her motivation for starting a nonprofit despite (or maybe because of) her very busy professional life.
Question of the Week (1:09:23)
Last QOTW: What new technologies are you looking forward to using in 2020 to enhance the home shopping or buying experience? See the answers here.
New QOTW: What department or group in your organization has the potential to impact your results the GREATEST in 2020? (Either by improving their results, or by continuing their strong momentum from last year). Answer in the Market Proof Marketing group on either Facebook or LinkedIn.
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 82: CRM Success with Abbie Mirata appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 15 min

About Market Proof Marketing: Home Builder Marketing Insights

From the publisher's feed

A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories…