We are live from the 2019 Online Sales & Marketing Summit in Chicago! Kevin and Andrew take to the rooftop of the iconic LondonHouse hotel and chat with attendees about their favorite parts of the Summit and what they hope to learn.

Special guests are Kelli Davis (Mungo Homes), Beth Russell (Stylecraft), Beth Phillips (Caviness & Cates), Bryce Baker (Chesapeake Homes), Steve Shoemaker (Ideal Homes), Alaina Money-Garman and Jeff Turner. We scratched the surface of a few topics that could warrant their own individual episodes, including:

L to R: Jeff Turner, Kevin Oakley, Beth Russell, Beth Phillips, Andrew Peek

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 68: Live from the 2019 Online Summit appeared first on Online Sales and Marketing for Home Builders - DYC.

This week Kevin, Andrew and the entire DYC Team are in Chicago for the 2019 Online Sales & Marketing Summit! Kevin is solo for a quick news segment and to introduce this week’s guest: Justin Nolette, Marketing & Digital Sales Manager with Sterling Homes in Edmonton, CA. They talk progressive marketing techniques and the difference between American and Canadian approaches.

News: (1:02)

360 Topic of the Week – Marketing Canadian-Style with Justin Nolette (4:12)

We’ll be back next week with a special episode recorded live from the 2019 DYC Summit!

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 67: Marketing Canadian-Style with Justin Nolette appeared first on Online Sales and Marketing for Home Builders - DYC.

This week we take a deep dive into unattended access. We mentioned it briefly on episode 62, but there were a slew of follow-up questions. We talk about set-up options, pros and cons, how to make it work, and what it means for the future of real estate. Plus… we have been trying to shorten the Story Time segment but it’s hard when there are so many interesting tangents. Weigh in on if we should cut or keep Story Time in the Market Proof Marketing Facebook group.

Story Time (1:12)

News: (18:04)

360 Topic of the Week – Unattended Access (25:57)

What is unattended access and is this even the right term to use?

Set-up options:

Unattended Access in the News

DYC team discussion/debate

Question of the Week: (1:04:25)

To answer the Question of the Week, be sure to join us in the Market Proof Marketing Facebook Group.

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 66: Unattended Access – The Good, The Bad, The Future? appeared first on Online Sales and Marketing for Home Builders - DYC.

What happens when your pre-sale program goes a little too well? This week we talk with Carrie Rogiers, Marketing Manager for Fischer Homes, about how her model homesite became an overnight campground, and what her team did to accommodate the campers! Plus… #ChickenSandwichWars, Facebook special ad categories and more. (Apologies for the slight background noise on Carrie’s audio!)

Story Time (0:56)

News: (20:43)

360 Topic of the Week – Camping with Carrie Rogiers (45:27)

Carrie Rogiers is Marketing Manager for Fischer Homes, headquartered in northern Kentucky. Learn how how her agency background prepared her for new home marketing success, and how she handled a pre-sale program that went exceptionally well.

Question of the Week: (1:14:28)

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 65: Camping with Carrie Rogiers appeared first on Online Sales and Marketing for Home Builders - DYC.

There was so much interesting news to discuss on this episode that we didn’t even get to our planned topic of the week! Hear our take on iBuyers, organic search, more Facebook privacy options, and the curious deepfake trend. Plus, we had our first caller on the MPM podcast line! Hear her question and our answers about Facebook ad targeting.

Story Time (2:47)

Audience Question (22:24)

Sandra in South Carolina asks: “I was reading through your article on Facebook ad mistakes and read how your should target within a 15 mile radius of the community. The majority of our buyers are moving here from the North Atlantic states. My question is… how would I use utilize Facebook advertising for this scenario?” Hear Andrew’s answer.

News: (28.28)

We’ll be back next week with a new 360 Topic of the Week!

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 64: News Blitz – iBuyers, Organic Search, Web Privacy and Deepfakes appeared first on Online Sales and Marketing for Home Builders - DYC.

What is mystery shopping’s best and highest use? What do you do with the results? When should you NOT use it? In this week’s episode, we chat with Leslie Jeter, President of Clear Evaluations, to demystify secret shops. From techniques to reporting, learn how mystery shopping has changed over the last 20 years.

Story Time (1:35)

News: (15:43)

360 Topic of the Week – Taking the Mystery out of Mystery Shopping with Leslie Jeter (32:38)

Leslie Jeter is president of Clear Evaluations, a full-service mystery shopping company serving primarily home builders. We discuss:

Question of the Week: (59:32)

To answer Questions of the Week, be sure to join us in the Market Proof Marketing Facebook Group.

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 63: Taking the Mystery out of Mystery Shopping with Leslie Jeter appeared first on Online Sales and Marketing for Home Builders - DYC.

This week, Kevin and crew chat about one of our most-asked questions… “What’s next in online marketing?” Plus, Mike Lyon makes a guest appearance to introduce a brand-new solution from Do You Convert for ALL builders and developers!

Story Time (3:17)

News: (15:36)

360 Topic of the Week – Hot Topics & What’s Next in Online Marketing (32:45)

Question of the Week: (1:14:47)

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 62: Hot Topics and What’s Next in Online Marketing appeared first on Online Sales and Marketing for Home Builders - DYC.

Prospects are visiting your communities, homes are selling… things are “good enough” today. But are you investing in tomorrow’s homebuyer? On this week’s episode, we chat with Kevin Weitzel from Outhouse about anticipating future content needs of both builders and consumers, producing consistently exceptional content, and best practices in technology implementation and application.

Story Time (1:15)

News (10:40)

360 Topic of the Week – Online Content Challenges, Solutions & Advice with Kevin Weitzel (27:52)

Kevin Weitzel is the Business Development Manager for Outhouse, an outsource services company for production home builders specializing in architectural services, rendering, animation, interactive platforms, commercial printing and more.

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 61: Online Content Challenges, Solutions & Advice with Kevin Weitzel appeared first on Online Sales and Marketing for Home Builders - DYC.

On this week’s episode we introduce Thaïs Cuffy, who manages everything content and event-related at Do You Convert! Thaïs has been in the new home industry for over 10 years, leading marketing efforts for a top sales and marketing agency and a leading software company. Learn her approach to content marketing, where she finds inspiration, and why cross-department communication is key to content strategy.

Story Time (1:00)

News (11:49)

360 Topic of the Week – Content Marketing with Thaïs Cuffy (24:11)

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 60: Content Marketing with Thais Cuffy appeared first on Online Sales and Marketing for Home Builders - DYC.

There’s no substitute for hard work – in business or life. In this week’s episode, we talk to Chad Sanschagrin, owner of Cannonball Moments, to learn how he rose from knowing nothing about home building to becoming the #1 sales agent in the country for a large, national builder. His lessons of perseverance and discipline can benefit anyone in new home marketing or sales looking to expand their knowledge and perfect their craft.

Story Time (6:54)

News (32:08)

360 Topic of the Week – Swimming in the Deep End with Chad Sanschagrin (42:41)

Chad is the owner and CEO of Cannonball Moments, a corporate performance coaching company. He is also an author, international keynote speaker, and trainer.

Question of the Week: (1:31:50)

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

Read the full transcript of this episode here.

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 59: Swimming in the Deep End with Chad Sanschagrin appeared first on Online Sales and Marketing for Home Builders - DYC.