Market Proof Marketing: Home Builder Marketing Insights

Ep 77: Advertising, Attribution and Branding – Trust Us, It’s Complicated

Listen Later

Holiday season is here, which means the DYC team is traveling all over the country and enjoying time with family! This will be a shorter episode, but packed with food for thought from our second article on digital advertising effectiveness.

Story Time: (1:04)

  • Becca is building a Thanksgiving table in one weekend and it’s kind of like trying to sell inventory homes at the end of the year.
  • Kevin lays out the roadmap to marketing success.
  • Also, we have a special gift for the very next caller! Leave any questions or comments about this episode or any other at 404-369-2595.

    • In the News: (8:50)

    This week we discuss the counterpoint article to Kevin’s favorite article of 2019:

    • Digital advertising is not the dot com bubble, improper attribution is (MarketingLand.com) – Kirk Williams from Zato Marketing says that the real problem in paid search right now is our belief that we can track everything. We don’t disagree…
      • Do we have tunnel vision when it comes to attribution?
      • Paid search vs. branding
      • What are we actually tracking – what does it mean and how to does it help us form our marketing strategy?
      • Oversimplifying the customer journey – it’s not linear; it’s more like a bouncing ball
      • There’s no perfect attribution model – more complicated doesn’t necessarily mean better
      • In summary, marketing is complicated!

        • Last QOTW: What’s on your holiday wish list? Answer here for a chance to win a personalized gift from Kevin that you cannot buy!

        Footnotes:

        • Here is the DYC funnel Kevin mentioned in the episode
        • DYC’s 2019 Holiday Gift Guide is here!
        • If you’re not on Facebook, or just prefer LinkedIn, you can now join our LinkedIn Market Proof Marketing group!

          • Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

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          A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

          The post Ep 77: Advertising, Attribution and Branding – Trust Us, It’s Complicated appeared first on Online Sales and Marketing for Home Builders - DYC.

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          Market Proof Marketing: Home Builder Marketing InsightsBy Kevin Oakley: New Home Marketing from Do You Convert
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