Our guest this week is David Allison, author, lecturer, ex-Global VP of Marketing, and mastermind behind The Valuegraphics Database, the first global dataset created specifically to help organizations predict and influence behavior using the values we share. David began his career in advertising, eventually owning a marketing communications firm in Vancouver where he worked with high-rise urban developments. Today he travels the world sharing how human insight around human values is how marketers (and all of us, really) will survive in a world increasingly dominated by machines and automation.

Story Time: (1:44)

In the News: (9:09)

360 Topic of the Week – Rethinking Customer Values with David Allison (30:26)

David Allison has curated a set of data that identifies commonly held values that can be used to predict and even influence consumer behavior. He challenges all of us to think beyond demographics to get the right message about the right product to the right audience. We discuss:

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 72: Rethinking Customer Values with David Allison appeared first on Online Sales and Marketing for Home Builders - DYC.