Kevin is away so Andrew, Jackie and Thaïs get to play! We talk the latest social media updates, why you need to pay attention to dark mode email, and Gartner’s biggest (and scariest) tech trends for 2020. Kevin rejoins us to talk with Ben Keal, Director of Sales & Operations for PrivateCommunities.com about what drives “lifestyle” consumers (45-65+) to consider and buy new homes.

Story Time: (1:45)

In the News: (9:46)

360 Topic of the Week: Understanding Lifestyle Buyer Behaviors with Ben Keal (22:35)

Private Communities Registry (PCR) is a portal to connect lifestyle buyers to lifestyle communities – those with specific amenities like golf, boating, mountains, even pickleball. Ben Keal, PCR’s Director of Sales & Operations, fills us in on who lifestyle buyers are and what types of new home communities and amenities they desire. Plus:

QOTW: What new technologies are you looking forward to using in 2020 to enhance the home buying or shopping experience? Weigh in and see the answers in our Facebook or LinkedIn Market Proof Marketing groups.

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 78: Understanding Lifestyle Buyer Behavior with Ben Keal appeared first on Online Sales and Marketing for Home Builders - DYC.

Holiday season is here, which means the DYC team is traveling all over the country and enjoying time with family! This will be a shorter episode, but packed with food for thought from our second article on digital advertising effectiveness.

Story Time: (1:04)

In the News: (8:50)

This week we discuss the counterpoint article to Kevin’s favorite article of 2019:

Last QOTW: What’s on your holiday wish list? Answer here for a chance to win a personalized gift from Kevin that you cannot buy!

Footnotes:

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 77: Advertising, Attribution and Branding – Trust Us, It’s Complicated appeared first on Online Sales and Marketing for Home Builders - DYC.

What do we really know about the effectiveness of digital advertising? Are brand keywords worth it? In our first ever 2-part news series, we examine if digital advertising actually works, scenarios where it might not, and if not, why are we spending all this money? We also talk with Lynne Davis, CEO and Founder of NterNow, to learn how to create experiences that today’s independent home buyer wants.

Story Time: (1:50)

In the News: (13:17)

360 Topic of the Week – Creating Desirable Customer Experiences with Lynne Davis (28:22)

Lynne Davis is the CEO & Founder of NterNow, a secure instant access system for today’s independent home buyers.

We dive deeper into the concept of unattended access, percentage of lost leads from NOT having instant access, and how to create a sales process that supports instant access. Lynne a treasure trove of stats that support unattended access, some of which may surprise you.

QOTW: What’s on your holiday wish list? (We’ve got some recommendations in our 2019 Holiday Gift Guide.)

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 76: Creating Desirable Customer Experiences with Lynne Davis appeared first on Online Sales and Marketing for Home Builders - DYC.

This special episode is extended story time with Kevin because his internet wouldn’t allow for a normal recording session to happen. Enjoy!

Story Time:

News and Q&A : (25:00)

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 75: Extended Story Time with Kevin appeared first on Online Sales and Marketing for Home Builders - DYC.

Ryan Snarr, Director of Marketing for Destination Homes, joins us this week to discuss the necessities and pitfalls of purely creative marketing work in home building. Also, Andrew’s warranty saga continues, Facebook changes their branding, and how should agencies really charge for their time?

Story Time: (0:45)

In the News: (5:06)

360 Topic of the Week – Getting Creative with Ryan Snarr (20:05)

Ryan joins us from beautiful Salt Lake City, Utah! We discuss how small design details have huge impact on the livability and longevity of a community, plus:

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 74: Getting Creative with Ryan Snarr appeared first on Online Sales and Marketing for Home Builders - DYC.

In this story and news-packed episode, Kevin, Andrew and Jackie go into depth on a few big topics. They tackle:

Story Time: (4:52)

In the News: (31:32)

Questions Answered from the Market Proof Marketing Facebook Group (52:35)

“HELP! How do you manage advertising multiple community launches with event dates within 1 week of each other, locations within 5-15 miles of each other, and within the same price range without over-saturating messaging or confusing consumers? This is something I face on the daily working for a builder with an abundance of similar products, launch dates, and locations. I’m trying to learn how to juggle everything simultaneously but I feel like our messaging and conversions are suffering because of these issues. Is anyone else dealing with a similar issue? All advice is welcome!” View conversation in Facebook group.

“Drop your most reliable laptop suggestions! My Dell XPS has been cursed with issues and may have finally given up on its fight to live. I want to bring solid suggestions to the plate. Must be lightweight, as I travel a lot.” View conversation in group.

“We’re LATE to the video train, but for those of you who have done it for a while (whether polished & produced, or down & dirty iPhone agent home tours) – do you find it worth the time and $$? Which approach has worked best (polished vs. candid & simple)?” View conversation in group.

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 73: Warranty Woes, Political Ads, Big Data – Oh My! appeared first on Online Sales and Marketing for Home Builders - DYC.

Our guest this week is David Allison, author, lecturer, ex-Global VP of Marketing, and mastermind behind The Valuegraphics Database, the first global dataset created specifically to help organizations predict and influence behavior using the values we share. David began his career in advertising, eventually owning a marketing communications firm in Vancouver where he worked with high-rise urban developments. Today he travels the world sharing how human insight around human values is how marketers (and all of us, really) will survive in a world increasingly dominated by machines and automation.

Story Time: (1:44)

In the News: (9:09)

360 Topic of the Week – Rethinking Customer Values with David Allison (30:26)

David Allison has curated a set of data that identifies commonly held values that can be used to predict and even influence consumer behavior. He challenges all of us to think beyond demographics to get the right message about the right product to the right audience. We discuss:

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 72: Rethinking Customer Values with David Allison appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin’s away so Andrew, Jackie and Becca take over the podcast! This week we speak with Quint Lears, the mastermind behind NewHomeSales.com and RELENTLESS: The New Home Sales Documentary, which has been viewed more than 33 thousand times on YouTube. We learn why and how he got started making videos, tips for going viral, how to write a book, selling new vs used, and so much more.

Story Time: (1:46)

In the News: (12:31)

360 Topic of the Week – Behind the Scenes with Quint Lears (24:28)

Quint Lears is the host of NewHomeSales.com, the popular video platform highlighting the icons and rising stars of our industry. He’s also a full-time new home sales professional and published author. We go behind the scenes to learn what drives him, his unexpected strategy for selling against used homes, and why he thinks content marketing is dead.

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 71: Behind the Scenes with Quint Lears appeared first on Online Sales and Marketing for Home Builders - DYC.

This week the DYC team discusses three big news ideas – where you should focus your efforts to get maximum ROI, how to plan a content marketing budget for 2020, and the sales tech debate: does new home sales need more or less marketing automation? Listen and weigh in…

Story Time: (2:10)

In the News: (22:07)

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 70: ROI Strategy, Budget Planning, and the Sales Tech Debate appeared first on Online Sales and Marketing for Home Builders - DYC.

This week we welcome our first ever repeat podcast guest! Steve Shoemaker is VP of Sales & Marketing for Ideal Homes in Oklahoma City. On Ep 68: Live from the 2019 Online Summit, Steve mentioned he was participating in the Parade of Homes and teased his reasoning behind it. Well… we couldn’t just get that go, so we invited him back to talk about it! Learn why Ideal Homes was in the Parade of Homes for the first time in 10 years, the reason behind that decision, and the value they got from it – you might be surprised.

Story Time: Conversations from the Online Summit (3:06)

In the News: (22:20)

360 Topic of the Week – Parade of Homes: Is it Worth It? with Steve Shoemaker (38:09)

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 69: Parade of Homes – Is it Worth It? with Steve Shoemaker appeared first on Online Sales and Marketing for Home Builders - DYC.