Market Proof Marketing: Home Builder Marketing Insights

By Kevin Oakley: New Home Marketing from Do You ConvertBusiness News Marketing Business News Tech News

Market Proof Marketing: Home Builder Marketing Insights episodes

April 17, 2020Ep 96.5: Grab the Good Rate with Anthony Grasst
Anthony Grasst
Kevin speaks with Anthony Grasst, National Sales Director of the Builder Division at Homebridge Financial Services, about what’s happening today in the mortgage industry. Learn about investors, interest rates, how different loan types are impacted, how builders can protect their closings, and his projections for a recovery period. Kevin and Anthony discuss:
What’s happening with mortgages?
Why are mortgage investors not investing anymore?
Volatile interest rates
How builders can prepare customers who are beginning the mortgage process.
Wells Fargo no longer purchasing jumbo loans
How builders can protect their closing pipeline
How VA loans are impacted
What is a forward commitment and how can builders use it?
How has new home loan volume changed?
Projections for mortgage recovery period
Will interest rates drop below 3%?
Resource: Where Is It Cheaper to Own a Home Than to Rent?
Question? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.
More insights and opportunities in the Market Proof Marketing Facebook group.
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 96.5: Grab the Good Rate with Anthony Grasst appeared first on Online Sales and Marketing for Home Builders - DYC.
34 min
April 13, 2020Ep 96: Building a Recession-Proof Business with Shawn Van Dyke
Shawn Van Dyke
Kevin speaks with construction industry consultant, business coach and mentor Shawn Van Dyke to learn how trades and craftsmen are faring in the current business climate, and how they can build a recession-proof business for today and years to come. They discuss:
Shawn’s biggest question… what have you BEEN doing to prepare for a crisis?
Whatever creative or innovative programs you put in place now… do it from here on out
How the perception of construction works as “essential” might change
Think about your communication strategy now for the uncertain recovery period ahead
Question? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.
More insights and opportunities in the Market Proof Marketing Facebook group.
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 96: Building a Recession-Proof Business with Shawn Van Dyke appeared first on Online Sales and Marketing for Home Builders - DYC.
24 min
April 09, 2020Ep 95.5: Virtual Tours, Martech and Social Ad Spend
Kevin, Andrew and Becca talk shop about virtual home tours, not forgetting lessons learned today, determining your essential martech, and a social ads pop quiz.
Story Time (4:09)
Kevin has been getting requests to explain entire sales and marketing processes in a “quick email or text.” There are no shortcuts.
In the News (13:08)
Virtual, robot and solo home touring soar as social distancing hits the housing market amid coronavirus fear (CNBC.com)
It’s time to evaluate your martech budget (MarketingLand.com)
Question of the Week (31:43)
If you run carousel ads on social, Kevin would love to know why. See answers here.
Why do you think digital ad impressions on FB/IG have increased by as much as 50+% for the same amount invested over the past couple weeks? See answers here.
Question? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.
More insights and opportunities in the Market Proof Marketing Facebook group.
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 95.5: Virtual Tours, Martech and Social Ad Spend appeared first on Online Sales and Marketing for Home Builders - DYC.
50 min
April 06, 2020Ep 95: Tour Now and Buy Online with Holly Haener
Kevin speaks with Holly Haener, Director of Sales & Marketing at CBH Homes and one of the Original Unicorns of new home marketing. They discuss two important features of the CBH website that were rolled out BC (Before Covid-19) – Buy Online and Tour Now. Learn how these programs were implemented and why they’re so successful now.
Holly Haener
Tour Now
Technology – Rently
Getting REALTOR® partners involved
Feedback from home shoppers
Buy Online
What does it mean to “buy online?”
Financial/legal considerations
How to track and verify online home buyers
Plus, how CBH Homes gives back to the community.
Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.
Check out the Market Proof Marketing Facebook group for more insights and opportunities.
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 95: Tour Now and Buy Online with Holly Haener appeared first on Online Sales and Marketing for Home Builders - DYC.
27 min
April 02, 2020Ep 94.5: Communication (Done Carefully) is Key
Kevin, Andrew and Jackie have an extended story time to discuss the different communication styles they’ve seen and heard from builders in the last few weeks. Some strategies have been solid; others not so much. Plus, the impact of coronavirus on Facebook, Twitter and Google Ads.
Story Time (1:09)
When it comes to mass mail, Jackie cautions the pitfalls of over communication.
Andrew notes the importance of being comfortable with your marketing platforms.
Kevin has some advice for managers in communication with your team: respond to emotions, but manage to the numbers. Also:
The difference for being known and being know for something.
Making virtual appointments work (hint: it takes more than Zoom and your old sales process)
In the News (25:04)
Facebook says Coronavirus Hits Advertising Sales (Reuters.com)
Facebook And Twitter Are Up To Their Eyeballs In COVID-19 Engagement – But They Can’t Monetize Most Of It (AdExchanger.com)
Coronavirus Impact on Google Ads and Affiliate Sales (SearchEngineJournal.com)
Question? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.
More insights and opportunities in the Market Proof Marketing Facebook group.
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 94.5: Communication (Done Carefully) is Key appeared first on Online Sales and Marketing for Home Builders - DYC.
33 min
March 31, 2020Ep 94: A Bird’s-Eye View with Rich Binsacca
Rich Binsacca
This week Kevin chats with Rich Binsacca, Editor-in-Chief of Professional Builder magazine, about what the home building industry is experiencing in the current climate, and how that’s changing rapidly. They discuss:
What he’s seeing and hearing from builders across the country
The differences between 2008, 2011 and today
Results of the Coronavirus Business Impact Survey – what builders are experiencing and how they are reacting to the current climate
The impact that builders expect on their business and how that perception has changed in the last 2 weeks
Virtual and online technologies that are taking hold
Operational opportunities for builders
Question? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.
More insights and opportunities in the Market Proof Marketing Facebook group.
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 94: A Bird’s-Eye View with Rich Binsacca appeared first on Online Sales and Marketing for Home Builders - DYC.
35 min
March 26, 2020Ep 93.5: Should You Podcast? with Spencer Powell
Spencer Powell
Kevin is joined by Spencer Powell, president of Builder Funnel and host of Builder Funnel Radio, to discuss how builders can keep the ball moving during uncertain times, content marketing for home building, and whether or not podcasting can work for builders. They discuss:
How builders can “keep the ball moving” during difficult times, even if it’s at a slower pace
There need to be more internal conversations about how to market through this crisis and beyond
A bit about Spencer’s (very interesting) hybrid building/marketing background
Content strategy and home building
The duality of consumer behavior: customers want to be able to do research on their own AND be able to reach out and get responses immediately
Why he decided to start a podcast, and why podcasting works for his business
Why a shift in thinking is critical in home builder marketing
Should builders have their own podcast? Spencer and Kevin discuss varying opinions and strategies
Question? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.
More insights and opportunities in the Market Proof Marketing Facebook group.
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 93.5: Should You Podcast? with Spencer Powell appeared first on Online Sales and Marketing for Home Builders - DYC.
44 min
March 23, 2020Ep 93: Builder Survey, iBuyers and Social Ads
Kevin shares the latest builder website traffic stats, ProBuilder is conducting a survey and keeping a running tab on how the pandemic is impacting builders, iBuying has stopped, and where should you spend your social ad dollars? Kevin, Andrew and Becca recap the very latest in shifting market conditions.
Story Time (1:39)
Becca attends a wedding where no hugging, dancing or hand shaking was allowed.
Andrew realizes 6 feet is not a normal distance to keep from people in everyday life.
Kevin wonders when the elbow bump emoji is coming…
Observations/Comments on Market Conditions (9:24)
In the News (14:35)
Update on builder website traffic and leads
Kevin recommends listening to the BDX podcast Perspectives on COVID-19 with Tim Costello.
ProBuilder Survey: Builders and Coronavirus
COVID-19: How the Coronavirus in Impacting the Housing Industry (ProBuilder.com)
Update on iBuyers
Modular Housing Industry Could Face Severe Problems (ModularHomeCoach.com)
Are Instagram Ads or Facebook Ads More Cost Effective? (AgoraPulse.com)
Question? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.
More insights and opportunities in the Market Proof Marketing Facebook group.
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 93: Builder Survey, iBuyers and Social Ads appeared first on Online Sales and Marketing for Home Builders - DYC.
44 min
March 19, 2020 Ep 92.5: Skate To Where The Puck Is Going
Updates on the current conditions and what marketers and builders need to be considering plus answers to audience questions.
If you have questions, please email them to [email protected] or leave a voicemail at 404-369-2595 and we will answer them here on the podcast!
More insights and opportunities coming in the Market Proof Marketing Facebook group.
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 92.5: Skate To Where The Puck Is Going appeared first on Online Sales and Marketing for Home Builders - DYC.
29 min
March 16, 2020 Ep 92: Fed Rate Cut and FB Live Audio
Short bonus episode of the audio from our FB Live on Friday, as well as additional thoughts from Kevin since then as things progress.
Show notes may be updated later – wanted to get this out quickly.
More insights and opportunities coming in the Market Proof Marketing Facebook group including the opportunity to join in a “social hour” for those working from home.
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 92: Fed Rate Cut and FB Live Audio appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr

About Market Proof Marketing: Home Builder Marketing Insights

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A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories…