January 24, 2020

Ep 84: Live from IBS 2020

1 hour 6 minutes

This week Kevin and Andrew record live from the 2020 International Builders’ Show in Las Vegas! They discuss their favorite moments from the show, including a new break-out star in our industry. Plus Google ROAS, 5 things you should NOT put in your homes to attract Millennials, and… Tik Tok for builders?

Story Time (2:34)

Jackie wonders if the “limited collection” tactic used in online retail could be applicable to new home sales. We discuss the pros and cons of VIP logins on home builder websites.

Andrew hires a strength training coach and realizes the value of small, incremental changes from the perspective of experience can make exponential changes in your daily work. (This applies to marketing, too.)

Kevin is working with a partner on a large, expensive condo project ($1.5-$4.5M). Surprisingly, the whole team agreed that the strategy needed to shift away from more ads and toward a more innovative approach to content. Sometimes a 180 degree change in perspective is needed.

In the News (20:41)

PSA: Google Analytics Global Bug: In late December the age ranges of your audience likely disappeared – it wasn’t your fault.

Google Ads enables bid simulator for Target ROAS, budget simulator for Maximize clicks, conversions (MarketingLand.com)

Who Is On TikTok And How Can Brands Reach Them? (Forbes.com)

5 Home Upgrades Millennials Couldn’t Care Less About (Realtor.com)

360 Topic of the Week – Live from #IBS2020! (38:16)

Kevin and Andrew at IBS 2020

Kevin and Andrew join us from the buffet at the Wynn to share their favorite takeaways and sessions from the show, including:

How to get your customers to tattoo your brand logo on their arms (or at least rise to that level of customer experience..)

Should new home marketers earn a commission based on sales goals? It’s not a bad idea…

A stand-out moment from Quint Lears. Quint presented at the Super Sales Rally and blew everyone away with his personal story about perseverance. Hear our interview with him on Ep 71: Behind the Scenes with Quint Lears.

Mike Lyon‘s “Live from IBS 2020” video series.

Question of the Week (1:02:12)

Last QOTW: Who’s going to the Builders’ Show? If so, what are you most looking forward to seeing/doing? See the answers here.

New QOTW: New home marketers, in the spirit of IBS Week, what do you do to constantly improve your skills/craft? (Look out for this topic as an upcoming 360 Topic of the Week!) Answer in the the Market Proof Marketing group on Facebook or LinkedIn.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

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By Kevin Oakley: New Home Marketing from Do You Convert

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