December 12, 2019

Ep 78: Understanding Lifestyle Buyer Behavior with Ben Keal

52 minutes

Kevin is away so Andrew, Jackie and Thaïs get to play! We talk the latest social media updates, why you need to pay attention to dark mode email, and Gartner’s biggest (and scariest) tech trends for 2020. Kevin rejoins us to talk with Ben Keal, Director of Sales & Operations for PrivateCommunities.com about what drives “lifestyle” consumers (45-65+) to consider and buy new homes.

Story Time: (1:45)

Jackie questions Black Friday shopping trends – is it worth it anymore?

Andrew talks about a unique influencer marketing idea for home builders

In the News: (9:46)

Social media news & updates:

Stop Wanting to be Liked (Instagram Is Doing It For You Anyway) (ContentMarketingInstitute.com)

Twitter Begins Testing Tweet Scheduling via Twitter.com (Adweek.com)

Pinterest Updates Lens Feature to Improve Visual Search (Impactbnd.com)

The Ultimate Guide for Dark Mode for Email Marketers (Litmus.com)

Gartner’s Top 10 Strategic Technology Trends For 2020: The Good, The Obvious, The Renamed & the Missing (Forbes.com)

360 Topic of the Week: Understanding Lifestyle Buyer Behaviors with Ben Keal (22:35)

Private Communities Registry (PCR) is a portal to connect lifestyle buyers to lifestyle communities – those with specific amenities like golf, boating, mountains, even pickleball. Ben Keal, PCR’s Director of Sales & Operations, fills us in on who lifestyle buyers are and what types of new home communities and amenities they desire. Plus:

Average length of time for a lifestyle home search (you might be surprised)

Number of communities lifestyle buyers consider at a time

Why content is important for this buyer and what the marketing funnel looks like

Why the Online Sales role is critical

How data, even when imperfect, tells a story

QOTW: What new technologies are you looking forward to using in 2020 to enhance the home buying or shopping experience? Weigh in and see the answers in our Facebook or LinkedIn Market Proof Marketing groups.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 78: Understanding Lifestyle Buyer Behavior with Ben Keal appeared first on Online Sales and Marketing for Home Builders - DYC.

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