Market Proof Marketing: Home Builder Marketing Insights

By Kevin Oakley: New Home Marketing from Do You ConvertBusiness News Marketing Business News Tech News

Market Proof Marketing: Home Builder Marketing Insights episodes

February 04, 2021Ep 134: To Gate or Not to Gate?
Market Proof Marketing · To Gate or Not to Gate?

Kevin, Andrew and Jackie L. are back this week to discuss whether or not home builders should gate content on their websites. While lead magnets work well in other industries, is the same true of home building? Plus, they have an extensive conversation about content and the customer experience, and how the gap is widening between companies that do it well (or at all) and those that don’t.
Event updates
The Market Proof Market Academy Spring event is sold out! Join the VIP list for the June or December Academy at marketproofacademy.com.
Mike Lyon is hosting the IBSx Super Sales Rally! More info and register at doyouconvert.com/events.
Story Time (1:56)
Content and Customer Experience:
Kevin is building a new custom home – why can’t he find a picture of the front door sample they’ve chosen?
Jackie’s drain cleaning company has an aggressive customer experience process (that works).
Andrew is putting in a hot tub – EVERYTHING went wrong.
In the News (22:29)
What a content hub can do for marketing teams (digiday.com)
What is Clubhouse? (mashable.com)
Kevin’s opinion and potential opportunities for home builders
The U.S. Housing Market Gained More Value in 2020 than in any Year Since 2005 (zillow.com)
Apple, Facebook Trade Barbs Over Privacy-Focused Business Models (wsj.com)
Apple and Facebook aren’t just rivals. They kind of hate each other.
Top 10 MPM Episodes of Last Year (doyouconvert.com)
360 Topic of the Week: To Gate or Not to Gate? (42:25)
Kevin, Andrew and Jackie L. discuss answers to this listener question:
Kevin,
Hope you are well! A colleague and I were recently having a discussion over whether or not we should gate a couple areas on the site, specifically access to our planbook PDF and our visualizer tools. We are currently requiring a full name and email before proceeding.
Opinions were shared on how buyers are able to be converted through requiring the emails and conversely that we may be bouncing more buyers than it is worth and that the other contact forms on the site were doing their job.
I’m curious if you have any opinions on this topic and/or any articles that we may reference to further identify our decision?

Question of the Week (49:34)
Last Week: Has your builder implemented a waitlist of some sort in any of your open communities? See answers here.
New: We’re considering a potential format shift for the MPM podcast. Should we separate story time and news from guest interviews? For a chance to win a $50 Amazon Gift Card, let us know your preference in the Market Proof Marketing Facebook group!
Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.
More insights, discussions and opportunities in the Market Proof Marketing Facebook group.
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 134: To Gate or Not to Gate? appeared first on Online Sales and Marketing for Home Builders - DYC.
55 min
January 28, 2021Ep 133: Digital Marketing Moves with Carly Sickles
Market Proof Marketing · Digital Marketing Moves with Carly Sickles

Carly Sickles
Carly Sickles, Digital Marketing Manager for M/I Homes, joins us to discuss her approach to creating and managing digital content across 15 new home divisions for the 13th largest home builder in the U.S. She describes unique content that works well, why she’s not afraid to experiment, and what she’s looking forward to most in 2021. Plus, Kevin, Andrew and Jackie L. discuss the potential shift away from mass marketing emails and toward personal, 1-to-1 community updates.

Story Time (3:08)
Resort vs home shower heads: Andrew relives his recent vacation and ponders the concept of being relatively better than the competition.
Kevin reminds us that we’re marketing in the time of “anything works.” Have an idea? Try it. Also, stop working on efficiency and focus on THE FUTURE.
Jackie L. has a Q&A with Kevin after only two weeks on the job.
The team discusses a potential shift away from mass communication/marketing emails and toward personal updates for every person on the VIP or waitlist. Given the challenges of the new home buying process today, the goal is to prevent prospective buyers from becoming frustrated, confused or lost in the process.
In the News (24:44)
Facebook and Instagram’s AI-generated image captions now offer far more details (TechCrunch.com)
DuckDuckGo’s focus on privacy-minded users pushes it past 100 million searches in a single day (searchengineland.com)
Austin Expected to be Nation’s Hottest Housing Market in 2021, Leading a Sunbelt Surge (zillow.com)
360 Topic of the Week: Digital Marketing Moves with Carly Sickles (36:50)
Carly Sickles manages digital marketing for 15 new home divisions under the leadership of Will Duderstadt at M/I Homes. While this episode may be her industry-speaking debut, we’re sure you’ll hear much more from Carly in the future. Listen in as she and Kevin discuss:
Her journey from multi-family rental marketing to new homes
What surprised her most about the new home industry
How the M/I marketing department is structured
The story behind THE live streamed event of 2020
Home builders’ biggest struggle when it comes to content – and where the opportunities are
A discussion about representational imagery
The viability of “buying” homes online
The story behind the M/I quizzes and how they’re used today (and could be used tomorrow)
The need for a consumer research reset in home building
Her big goal for 2021
Question of the Week (1:25:39)
Has your builder implemented a waitlist of some sort in any of your open communities? Submit answers here and be entered to win an Amazon Gift Card!
Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.
More insights, discussions and opportunities in the Market Proof Marketing Facebook group.
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 133: Digital Marketing Moves with Carly Sickles appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 28 min
January 21, 2021 Ep 132: What’s New in 2021 – Events, Predictions and Data Trends
Market Proof Marketing · What’s New in 2021 – Events, Predictions and Data Trends
Kevin Oakley and Jackie Lipinski start the year on a high note and discuss two upcoming events, 12 predictions for the new home industry in 2021, and the latest home builder data trends.
(To learn more about Jackie’s full career background, listen to Ep 22: Breaking In to Break Out.)
Story Time (1:44)
Jackie tells the story of the $26M fire.
Kevin suggests that bigger budgets don’t always mean bigger challenges (or better campaigns).
In the News (10:26)
Mike Lyon to Host the IBSx 2021 Super Sales Rally (doyouconvert.com)
Market Proof Marketing Academy March 3rd & 4th – 1 ticket left as of episode publish date! Register now to save your spot.
Kevin’s update on home builder website traffic trends
12 Predictions for the New Home Industry in 2021 (doyouconvert.com)
New home lot supply drops to cycle lows (zondahome.com)
Question of the Week (35:35)
Last Week: What new home predictions would YOU make for 2021? See answers here.
Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.
More insights, discussions and opportunities in the Market Proof Marketing Facebook group.
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 132: What’s New in 2021 – Events, Predictions and Data Trends appeared first on Online Sales and Marketing for Home Builders - DYC.
The post Ep 132: What’s New in 2021 – Events, Predictions and Data Trends appeared first on Online Sales and Marketing for Home Builders - DYC.
46 min
January 14, 2021Ep 131: Online Sales in 2021 (and Beyond) with Mike Lyon and Jen Barkan
Market Proof Marketing · Online Sales in 2021 and Beyond
We’re back! After a two-week hiatus, the Market Proof Marketing team is making up for it with an information-packed episode! This week we’re introducing two new members of the Do You Convert team, plus Mike Lyon and Jen Barkan drop by to discuss what to expect from online sales in 2021 and beyond. (BTW, did you hear we hit a new milestone in 2020 with 51% online sales contribution rate?? More on that in this episode, too.) So put on those running shoes, or grab a cup of coffee, and settle in for the must-know online sales information of 2021. Happy New Year!
Introducing DYC’s NEW Lead Generation Specialist, Sarah Simmerman, and DYC’s NEW Senior Marketing Strategist, Jackie Lipinski!
Story Time (18:23)
Andrew visited Disney over the holiday break and observed the power of consistent communication.
Kevin gives an update on his custom home build. Plus, what does the term “sales goal” even mean? In 2021, builders need to figure it out and stick to it.
Sarah is shopping for a new home during a pandemic. Her biggest takeaway? There can never be too much content.
In the News (38:06)
Apple’s seismic change to the mobile ad industry is drawing near, and it’s rocking the ecosystem (cnbc.com)
Bold 2021 Predictions: A Stronger Housing Market Across the Board (zillow.com)
Online Sales Teams Contributed 51% of Home Builder Sales in 2020 (doyouconvert.com)
360 Topic of the Week – Online Sales in 2021 (and Beyond) with Mike Lyon & Jen Barkan (49:47):
Jen and Mike reflect on the highs and lows of 2020 from an online sales perspective, and how leaders and online sales specialists should approach the role in 2021 and beyond. They also discus:
2020 made history with 51% online sales contribution (They define what that means according to the DYC ideology)
What online sales specialists and onsite teams can work toward in 2021
Have we reached the high-water mark in new home online sales? What’s in store for the future?
What marketers should consider in 2021 (from an online sales perspective)
How to prepare for when the market returns to “normal”
One online sales-related idea to ponder in 2021
Question of the Week (1:37:16)
Last Week: For 2021, how much do you plan to invest with syndication sites as a whole compared to 2020? (Zillow, NewHomeSource, Realtor . com, BuzzBuzzHome, etc?) See answers here.
This Week: What prediction would YOU make for 2021? (related to our industry) Submit your answers here.
Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.
More insights, discussions and opportunities in the Market Proof Marketing Facebook group.
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 131: Online Sales in 2021 (and Beyond) with Mike Lyon and Jen Barkan appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 43 min
December 24, 2020Ep 130: Understanding the MLS with Sam Debord
Market Proof Marketing · Understanding the MLS with Sam Debord

Sam Debord
Sam Debord is the CEO of the Real Estate Standards Organization (RESO) which creates open standards that drive innovation in real estate technology. Specifically, they are the force behind standardizing the Multiple Listing Service (MLS). We spoke with Sam this week to understand what RESO does, why the real estate industry needs it, and how it benefits home builders specifically. Get answers to some of your common MLS questions, including rich media specifications, how to circumvent days on market, and the big data benefits of being an MLS member. Plus… how to prepare for the 2021 Consumer Storm.
Story Time (1:35)
‘Tis the season for follow-up. Becca’s husband called three maid service companies. One never responded. One responded (aggressively) 7 hours later via text. The winner responded immediately, provided a reasonable price, great front end service, and got everything he needed to make an appointment.
Kevin gives tips on preparing for the 2021 Consumer Storm, including:
A new concierge position
Trust-building content (testimonials, 3rd-party warranties, awards) and shopping content (images, floorpans, interactive floor plans)
When things go wrong, how will you react? What are you standard operating procedures?
In the News (22:58)
BDX is no longer partnering with Realtor.com as of Feb 1st. Plus, new Realtor.com products
TikTok is Ad Age Marketer of the Year, and Amazon is Now World’s Largest Advertiser: Monday Wake-Up Call (Adage.com)
The IKEA Catalog is Dead. Long Live the IKEA Catalog. (printmag.com)
CoStar spoiling for a fight with Zillow over listing data in NYC (inman.com)
360 Topic of the Week – Understanding the MLS with Sam Debord (37:56):
What is RESO, why do we need it, how does it help real estate agents do their work?
The story of the MLS
Now that standards are in place, what’s the practical application of them (including for home builders)?
Rich media and the MLS – what’s the latest?
Why builders should put their listings in the MLS – the opportunities and challenges
How builders can get involved in MLS standards
Unshackling MLS data: It’s time to accelerate NOW (inman.com)
The dibs on Costar
Question of the Week (1:26:00)
For 2021, how much do you plan to invest with syndication sites as a whole compared to 2020? (Zillow, NewHomeSource, Realtor . com, BuzzBuzzHome, etc?) Everyone who votes will be entered to win a $200 Amazon gift card drawn at random! Submit your answer here.
Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.
More insights, discussions and opportunities in the Market Proof Marketing Facebook group.
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 130: Understanding the MLS with Sam Debord appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 29 min
December 17, 2020Ep 129: End of Year News Blitz
Market Proof Marketing · End of Year News Blitz

Kevin, Andrew and Julie comment on some of the big news items making headlines in December. Hear their thoughts on FTC vs. Facebook, the Year in Search, and what’s to come for real estate giants like AirBnB, Zillow and OpenDoor.
Story Time (1:48)
Julie shares what happens in the latest episode of Home Builder Holiday Photo Shoots Gone Wrong
When outside factors influence consumer decisions… Andrew recaps his kids’ experience with Mandalorian + Fortnite
Kevin reminds us that AirBnB, a company that owns ZERO homes, and doesn’t buy or sell any homes, is worth $100B. Value isn’t always where WE think it should be.
In the News (13:52)
FTC seeks to break up Facebook, alleging illegal monopoly (techcrunch.com)
3 Ways Algorithms Will Disrupt Your Marketing (lasscrm.com)
Kevin discusses the two new roles builders will need: content creator and marketing technologist
Andrew gives an update on Facebook’s Conversion API
Commerce Department Cuts Lumber Tariffs from 20% to 9% (nahbnow.com)
Fannie Mae, Freddie Mac Conforming Loan Limits to Rise in 2021 (nahbnow.com)
Year in Search 2020 (trends.google.com)
OpenDoor is buying homes, but not selling then… why?
Question of the Week (40:02)
Mike Lyon and Jen Barkan will be on the show in a few weeks. As marketers, what are the things you would like us to ask them about new home online sales going into 2021? Add your questions here.
Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.
More insights, discussions and opportunities in the Market Proof Marketing Facebook group.
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 129: End of Year News Blitz appeared first on Online Sales and Marketing for Home Builders - DYC.
42 min
December 10, 2020Ep 128: Lessons in Leadership with Eric Alarid
Market Proof Marketing · Lessons in Leadership with Eric Alarid
Eric Alarid
This week Eric Alarid, Sr. VP of Business Development at Tilson Homes, joins Market Proof Marketing to discuss what it takes to be a great leader in home building. One of his most important pieces of advice? Make space for what you don’t know. Eric also shares the story of how he met and brought on his unicorn Director of Marketing, Dawn Dantzler, and the thought process behind his popular video marketing strategy. Plus… custom builder talk with Kevin and Jackie, how CRMs are becoming even more important to the digital advertising game, and more.
Story Time (2:05)
Jackie’s custom home builder update – the plan they’ve settled on, and the emotional ups and downs to get there. Also, how the online design process mimics the old online sales process of yore.
Andrew was super excited that Scott Stratten joined us for the Market Proof Marketing Academy follow-up call! Scott shared his perspective on standing out in the post-sale process, which led to a larger discussion on how we should be preparing for 2021. Listen to Scott’s MPM podcast episode here.
Kevin the plumber… and therapist? Kevin’s main takeaway from Scott Stratten’s session: Marketers now have to manage two ways of the conversation… this is perhaps a better way of explaining the inevitable convergence of sales and marketing.
In the News (28:21)
New-home sales soar 41% in October (inman.com)
Facebook buys Kustomer for $1B to expand into customer service tools (techcrunch.com)
Facebook is getting into the CRM game.
Salesforce signs agreement to acquire Slack (marketingland.com)
We guess CRM are important.
Email Design Trends: What We’re Expecting in 2021 (litmus.com)
And what DYC thinks…
YouTube Will Now Show Ads On All Videos Even If Creators Don’t Want Them (forbes.com)
Marketing (ads) ruin everything
360 Topic of the Week: Lessons in Leadership wtih Eric Alarid (48:50)
Eric is the Sr. VP of Business Development at Tilson Homes, an on-your-lot builder building all over Texas. He’s part of the 4th generation of Tilson Homes leadership and manages all aspects of sales, marketing and strategic growth. Learn how his approach to leadership has been shaped over several decades of working in the family business. He talks with Kevin and Andrew about:
How he brought on Dawn Dantzler as Director of Marketing
His process for problem solving
Making space for what you don’t know
How growing up in the family business (without a silver spoon) has shaped with work ethic
Stories in customer experience
Content marketing strategy
Challenges and opportunities heading into 2021
Question of the Week (1:38:26)
Do you expect 2021 to be an easier or harder year for new home marketers, and why? Answers here.
Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.
More insights, discussions and opportunities in the Market Proof Marketing Facebook group.
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 128: Lessons in Leadership with Eric Alarid appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 44 min
November 26, 2020Ep 127: Design Gallery Inspiration with Ben Rutt
Market Proof Marketing · Design Gallery Inspiration with Ben Rutt
Ben Rutt
In episode 127 of Market Proof Marketing, Kevin and Andrew speak with Ben Rutt, VP of Sales and Marketing for Keystone Custom Homes, about what led him to create a 7,000-image online design gallery, and how he implemented his plan. Also in this episode – Becca’s big news, three NEW dates for Market Proof Marketing Academy, and more!
Story Time (2:45)
Becca reminds everyone that holiday time means it’s time to trim the budget. But there’s a trick!
Kevin’s selections on his new custom home are done!
In the News (14:29)
DYC 2020 Holiday Gift Guide (doyouconvert.com)
Market Proof Marketing Academy – 3 dates available in 2021!
March 3-4
June 9-10
December 1-2
Join the VIP list at marketproofacademy.com
Twitter rolls out Stories, aka ‘Fleets,’ to all users (techcrunch.com)
Google Ads wants advertisers to give broad match another shot (marketingland.com)
NEW! Listener Questions Answered (33:16)
Question 1: How is pricing handled when pre-selling a whole community?
Question 2: How much is too much to spend on advertising a community or home?
360 Topic of the Week: Design Gallery Inspiration with Ben Rutt, VP of Sales and Marketing for Keystone Custom Homes (48:49)
Kevin, Andrew and Ben discuss the Keystone Custom Homes Photo Gallery – 7,000 photos tagged with every single design option and combination available. Learn about:
The decision process to build the gallery
Thoughts about data, gated content, customization and personalization
How much time and resources it takes to build such an extensive gallery
The role of marketing in product development
Overview of Ben’s app that takes buyers through the construction process
How Keystone Custom Homes gives back – in a BIG way
The one big project Ben hopes to accomplish by 2022
Question of the Week (1:37:18)
Do you expect 2021 to be an easier or harder year for new home marketers, and why? Answer here.
Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.
More insights, discussions and opportunities in the Market Proof Marketing Facebook group.
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 127: Design Gallery Inspiration with Ben Rutt appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 40 min
November 19, 2020Ep 126: Privacy, Data & Facebook Ads – Big Changes Coming Soon
Market Proof Marketing · Privacy, Data & Facebook Ads – Big Changes Coming Soon
Kevin is the studio solo this week on the heels of Do You Convert’s first ever Market Proof Marketing Academy. He recaps the VERY important changes coming soon to the way advertisers collect and use data to reach target audiences, how Facebook is preparing for these changes to continue serving advertisers, and what homebuilders should start planning for now. Plus, he shares the biggest takeaways from Academy attendees and how you can attend one of THREE academies planned for 2021!
In the News (1:04)
Who does Zillow fear? Not who you think (inman.com)
This is the norm not the exception: Why media buyers need to prepare for issues with Facebook Ads Manager (digiday.com)
Start planning your ads further out
Have a diversified ad strategy
Special Facebook News Update (7:17)
Highlights from Privacy and Personalized Advertising – How do they work together? – a special report prepared for Facebook agency partners
Privacy is not to be ignored – be prepared for what’s coming
Pixels and cookies are going away
Facebook’s Conversion API
Changes to consumer privacy policies
The return of gated content on ad platforms
Takeaways from the Market Proof Marketing Academy (20:26)
Plus, sign up now for the VIP List to be notified of the three academy dates coming in 2021!
Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.
More insights, discussions and opportunities in the Market Proof Marketing Facebook group.
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 126: Privacy, Data & Facebook Ads – Big Changes Coming Soon appeared first on Online Sales and Marketing for Home Builders - DYC.
26 min
November 12, 2020Ep 125: The Future of Home Building (Starts Now) with Megan English
Market Proof Marketing · The Future of Home Building (Starts Now) with Megan English

Megan English
Megan English, Vice President at ONeil Interactive, joins us to discuss where new home marketing is headed in the next 5-10 years, and how builders can get ahead of the curve now. She also reflects on her involvement in Professional Women in Building and the important role women increasingly play in the new home industry. Plus… Kevin is giving away expensive tech again.
Story Time (1:08)
Andrew notices that Facebook costs are down after the election (see table below). Will it stay that way through the holidays?
Julie reminisces about the old days of “be in a new home by Christmas” marketing – what are builders doing this season?
Kevin shares that Facebook is asking builders to turn off ads from 11/15 – 12/1 because the cost will get too high due to Black Friday… What the…???
Holiday tech extravaganza: Kevin reviews the Creator Pack for Insta360 One X2 and the DJI Mini 2 (stay tuned for a giveaway later in the episode!).
Updates on the community in Texas that keeps serving ads to Kevin in Ohio: https://www.facebook.com/groups/marketproofmarketing/permalink/840176753417208/
In the News (20:26)
Budget season is STILL upon us – here’s an updated DYC resource to help: now.doyouconvert.com/budget2021
Featured snippets: The 9 rules of optimization (searchengineland.com)
California’s ‘CCPA 2.0’ is probably going to pass, here’s what changes (martechtoday.com)
LinkedIn Lists ‘Digital Marketer’ As Top In-Demand Job (searchengineland.com)
Content Marketing World: 7 Content Strategy Takeaways in a Post-COVID World (skyword.com)
Custom DYC Resource from StoryFuel: The Content Fuel Framework Workbook [Home Builder Edition]
Listen here for the tech giveaway!
PSA from Andrew: Turn on 2-factor authentication on Facebook; your account might get restricted if not.
360 Topic of the Week: The Future of Home Building (Starts Now) with Megan English (46:54)
Megan’s start in real estate and “the basement years” at ONeil Interactive
An overview of ONeil’s most popular product, Homefiniti – a content management platform specifically for builders
Thoughts on the state of home builder digital marketing today
Her involvement in Professional Women in Building and perspective on the importance of women – in all positions – in the industry.
Predictions for what may change in 5-10 years in home building, including:
The digital marketplace
Marketing spend
Customization and tools
Question of the Week (1:25:38)
Last QOTW: What does your budgeting process look like, at the highest level? How do you come up with numbers for the year? See answers here.
Plus, an in-depth discussion on budgeting, including:
Why you need a budget, even if your company does not require one
The “innovation” line item
Backup for when you have to say “no”
Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.
More insights and opportunities in the Market Proof Marketing Facebook group.
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 125: The Future of Home Building (Starts Now) with Megan English appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 42 min

About Market Proof Marketing: Home Builder Marketing Insights

From the publisher's feed

A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories…