Sam Debord

Sam Debord is the CEO of the Real Estate Standards Organization (RESO) which creates open standards that drive innovation in real estate technology. Specifically, they are the force behind standardizing the Multiple Listing Service (MLS). We spoke with Sam this week to understand what RESO does, why the real estate industry needs it, and how it benefits home builders specifically. Get answers to some of your common MLS questions, including rich media specifications, how to circumvent days on market, and the big data benefits of being an MLS member. Plus… how to prepare for the 2021 Consumer Storm.

Story Time (1:35)

In the News (22:58)

360 Topic of the Week – Understanding the MLS with Sam Debord (37:56):

Question of the Week (1:26:00)

For 2021, how much do you plan to invest with syndication sites as a whole compared to 2020? (Zillow, NewHomeSource, Realtor . com, BuzzBuzzHome, etc?) Everyone who votes will be entered to win a $200 Amazon gift card drawn at random! Submit your answer here.

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 130: Understanding the MLS with Sam Debord appeared first on Online Sales and Marketing for Home Builders - DYC.