Market Proof Marketing: Home Builder Marketing Insights

Ep 125: The Future of Home Building (Starts Now) with Megan English

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Market Proof Marketing · The Future of Home Building (Starts Now) with Megan English

 

Megan English

Megan English, Vice President at ONeil Interactive, joins us to discuss where new home marketing is headed in the next 5-10 years, and how builders can get ahead of the curve now. She also reflects on her involvement in Professional Women in Building and the important role women increasingly play in the new home industry. Plus… Kevin is giving away expensive tech again.

Story Time (1:08)

  • Andrew notices that Facebook costs are down after the election (see table below). Will it stay that way through the holidays?

    • Julie reminisces about the old days of “be in a new home by Christmas” marketing – what are builders doing this season?
    • Kevin shares that Facebook is asking builders to turn off ads from 11/15 – 12/1 because the cost will get too high due to Black Friday… What the…???
    • Holiday tech extravaganza: Kevin reviews the Creator Pack for Insta360 One X2 and the DJI Mini 2 (stay tuned for a giveaway later in the episode!).
    • Updates on the community in Texas that keeps serving ads to Kevin in Ohio: https://www.facebook.com/groups/marketproofmarketing/permalink/840176753417208/

      • In the News (20:26)

      • Budget season is STILL upon us – here’s an updated DYC resource to help: now.doyouconvert.com/budget2021
      • Featured snippets: The 9 rules of optimization (searchengineland.com)
      • California’s ‘CCPA 2.0’ is probably going to pass, here’s what changes (martechtoday.com)
      • LinkedIn Lists ‘Digital Marketer’ As Top In-Demand Job (searchengineland.com)
      • Content Marketing World: 7 Content Strategy Takeaways in a Post-COVID World (skyword.com)
        • Custom DYC Resource from StoryFuel: The Content Fuel Framework Workbook [Home Builder Edition]
        • Listen here for the tech giveaway!
        • PSA from Andrew: Turn on 2-factor authentication on Facebook; your account might get restricted if not.

          • 360 Topic of the Week: The Future of Home Building (Starts Now) with Megan English (46:54)

          • Megan’s start in real estate and “the basement years” at ONeil Interactive
          • An overview of ONeil’s most popular product, Homefiniti – a content management platform specifically for builders
          • Thoughts on the state of home builder digital marketing today
          • Her involvement in Professional Women in Building and perspective on the importance of women – in all positions – in the industry.
          • Predictions for what may change in 5-10 years in home building, including:
            • The digital marketplace
            • Marketing spend
            • Customization and tools

              • Question of the Week (1:25:38)

              • Last QOTW: What does your budgeting process look like, at the highest level? How do you come up with numbers for the year? See answers here.
              • Plus, an in-depth discussion on budgeting, including:
                • Why you need a budget, even if your company does not require one
                • The “innovation” line item
                • Backup for when you have to say “no”

                  • Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

                  More insights and opportunities in the Market Proof Marketing Facebook group.

                  Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

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                  Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher 

                  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

                  The post Ep 125: The Future of Home Building (Starts Now) with Megan English appeared first on Online Sales and Marketing for Home Builders - DYC.

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