Sam Debord

Sam Debord is the CEO of the Real Estate Standards Organization (RESO) which creates open standards that drive innovation in real estate technology. Specifically, they are the force behind standardizing the Multiple Listing Service (MLS). We spoke with Sam this week to understand what RESO does, why the real estate industry needs it, and how it benefits home builders specifically. Get answers to some of your common MLS questions, including rich media specifications, how to circumvent days on market, and the big data benefits of being an MLS member. Plus… how to prepare for the 2021 Consumer Storm.

Story Time (1:35)

In the News (22:58)

360 Topic of the Week – Understanding the MLS with Sam Debord (37:56):

Question of the Week (1:26:00)

For 2021, how much do you plan to invest with syndication sites as a whole compared to 2020? (Zillow, NewHomeSource, Realtor . com, BuzzBuzzHome, etc?) Everyone who votes will be entered to win a $200 Amazon gift card drawn at random! Submit your answer here.

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 130: Understanding the MLS with Sam Debord appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin, Andrew and Julie comment on some of the big news items making headlines in December. Hear their thoughts on FTC vs. Facebook, the Year in Search, and what’s to come for real estate giants like AirBnB, Zillow and OpenDoor.

Story Time (1:48)

In the News (13:52)

Question of the Week (40:02)

Mike Lyon and Jen Barkan will be on the show in a few weeks. As marketers, what are the things you would like us to ask them about new home online sales going into 2021? Add your questions here.

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 129: End of Year News Blitz appeared first on Online Sales and Marketing for Home Builders - DYC.

Eric Alarid

This week Eric Alarid, Sr. VP of Business Development at Tilson Homes, joins Market Proof Marketing to discuss what it takes to be a great leader in home building. One of his most important pieces of advice? Make space for what you don’t know. Eric also shares the story of how he met and brought on his unicorn Director of Marketing, Dawn Dantzler, and the thought process behind his popular video marketing strategy. Plus… custom builder talk with Kevin and Jackie, how CRMs are becoming even more important to the digital advertising game, and more.

Story Time (2:05)

In the News (28:21)

360 Topic of the Week: Lessons in Leadership wtih Eric Alarid (48:50)

Eric is the Sr. VP of Business Development at Tilson Homes, an on-your-lot builder building all over Texas. He’s part of the 4th generation of Tilson Homes leadership and manages all aspects of sales, marketing and strategic growth. Learn how his approach to leadership has been shaped over several decades of working in the family business. He talks with Kevin and Andrew about:

Question of the Week (1:38:26)

Do you expect 2021 to be an easier or harder year for new home marketers, and why? Answers here.

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 128: Lessons in Leadership with Eric Alarid appeared first on Online Sales and Marketing for Home Builders - DYC.

Ben Rutt

In episode 127 of Market Proof Marketing, Kevin and Andrew speak with Ben Rutt, VP of Sales and Marketing for Keystone Custom Homes, about what led him to create a 7,000-image online design gallery, and how he implemented his plan. Also in this episode – Becca’s big news, three NEW dates for Market Proof Marketing Academy, and more!

Story Time (2:45)

In the News (14:29)

NEW! Listener Questions Answered (33:16)

360 Topic of the Week: Design Gallery Inspiration with Ben Rutt, VP of Sales and Marketing for Keystone Custom Homes (48:49)

Kevin, Andrew and Ben discuss the Keystone Custom Homes Photo Gallery – 7,000 photos tagged with every single design option and combination available. Learn about:

Question of the Week (1:37:18)

Do you expect 2021 to be an easier or harder year for new home marketers, and why? Answer here.

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 127: Design Gallery Inspiration with Ben Rutt appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin is the studio solo this week on the heels of Do You Convert’s first ever Market Proof Marketing Academy. He recaps the VERY important changes coming soon to the way advertisers collect and use data to reach target audiences, how Facebook is preparing for these changes to continue serving advertisers, and what homebuilders should start planning for now. Plus, he shares the biggest takeaways from Academy attendees and how you can attend one of THREE academies planned for 2021!

In the News (1:04)

Special Facebook News Update (7:17)

Takeaways from the Market Proof Marketing Academy (20:26)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 126: Privacy, Data & Facebook Ads – Big Changes Coming Soon appeared first on Online Sales and Marketing for Home Builders - DYC.

Megan English

Megan English, Vice President at ONeil Interactive, joins us to discuss where new home marketing is headed in the next 5-10 years, and how builders can get ahead of the curve now. She also reflects on her involvement in Professional Women in Building and the important role women increasingly play in the new home industry. Plus… Kevin is giving away expensive tech again.

Story Time (1:08)

In the News (20:26)

360 Topic of the Week: The Future of Home Building (Starts Now) with Megan English (46:54)

Question of the Week (1:25:38)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 125: The Future of Home Building (Starts Now) with Megan English appeared first on Online Sales and Marketing for Home Builders - DYC.

In this episode the Do You Convert marketing team discusses what’s changing with Google Ads, Jackie and Kevin’s custom builder updates, and why exactly Kevin is the plumber of new home marketing. And in the news… what’s new with Apple, new vs. existing home sales, and why we can’t quit Zillow’s Zestimate (but do we even want to?).

Story Time (1:56)

In the News (30:53)

Question of the Week (48:24)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 124: Google Ad Changes, House Updates, and Kevin the Plumber appeared first on Online Sales and Marketing for Home Builders - DYC.

Dave Miles

This week we speak with Dave Miles, President of Milesbrand, about the need for home builders to lay the foundation of trust, both externally and externally, before they ever start building  a new community.

Story Time (2:06)

In the News (19:31)

Bonus Story Time: An OSC sets 20 appointments for a new phase, only to be told all the homes had been sold. The word of the week is COMMUNICATION.

360 Topic of the Week: Building Trust with Dave Miles (40:13)

Listen as Dave, Kevin and Andrew touch on these topics:

Question of the Week (1:22:31)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 123: Building Trust with Dave Miles appeared first on Online Sales and Marketing for Home Builders - DYC.

In this week’s episode, we’re sharing key moments from the four keynote speakers at Do You Convert’s Online Sales & Marketing PULSE.  We couldn’t have asked for better event partners and wanted to share the highlights for anyone who could not attend. Plus, in the news… Google Analytics 4, Facebook Ads and politics, and how the housing market has changed forever.

Story Time (0:49)

In the News (24:49)

360 Topic of the Week: PULSE Keynote Speaker Highlights (46:20)

Kevin pulled 5-minute audio clips from the PULSE event of the four keynote speakers. Hear the funniest, most moving, and best “aha” moments from Scott Stratten, Ronda Conger, Melanie Deziel, and Jeff Shore.

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 122: ICYMI – Pulse 2020 Keynote Speaker Highlights appeared first on Online Sales and Marketing for Home Builders - DYC.

Karla Tuten

This week Karla Tuten, owner and creative director of Tuten Creative, joins us to talk about design, form and function, and how home builders can’t create positive customer experiences without thoughtful design. Plus, the DYC team has an in-depth discussion about custom builder marketing, based on personal experiences.

Story Time (4:26)

In the News (29:32)

360 Topic of the Week: Deep Design with Karla Tuten (37:02)

Karla is the founder of Tuten Creative, a branding, graphic design, web design and print firm with a special interest in home building. Listen to learn:

Question of the Week (1:15:11)

Resources mentioned: The Non-Designers Design Book

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 121: Deep Design with Karla Tuten appeared first on Online Sales and Marketing for Home Builders - DYC.