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This week Kevin talks with Amy O’Connor from Jeff Shore Consulting Group to discuss that no matter the market, we need to remember that margin management is the name of the game. Also in this episode, Kevin, Jackie Lipinski, & Jackie Askews discuss that even though Airbnb slashed its entire marketing budget they were able to return to 95% of their previous traffic levels, how Google wants to group people by FLoC to target you, and how one builder is overriding home selections to close on time.

Story Time (2:20)

In the News (17:56)

360 Topic of the Week – Margin Management with Amy O’Connor (33:30): 

Amy O’Connor, from Jeff Shore Consulting Group, joins us this week to discuss that even in the best of times or the worst of worst of times, we need to remember that margin management is the name of the game. Kevin and Amy also touch on the need for consistent messaging from sales, marketing, and management teams, and she notes the skillsets that sales team members might lose if they don’t flex them regularly.

Question of the Week (1:04:15)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 140: Margin Management with Amy O’Connor appeared first on Online Sales and Marketing for Home Builders - DYC.

You asked and we listened! This week we’ve pushed all other topics off the agenda to dive deep into Kevin’s definitive guide to home builder priority lists in 2021 article. We know that priority lists are a sensitive topic and people want to know what other home building companies are doing, and not doing, successfully. Kevin breaks down the 7 different approaches home builders are currently applying priority lists and he discusses the potential pitfalls of each.

Story Time (2:00)

In the News (15:50)

Question of the Week (1:08:50)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 139: Priority Lists & Their Pitfalls appeared first on Online Sales and Marketing for Home Builders - DYC.

This week Kevin talks with Russell Smith, from Earnnest, to discuss what the future of real estate transactions might look like and how some home builders are already doing away with the archaic ways of checks and wire transfers. Also in this episode, Kevin, Andrew, and Bryce review the long list of excuses and objections that builders have given throughout the years as to why innovation is hard and they discuss why builders need to apply timelines to their processes.

Story Time (2:20)

In the News (19:40)

360 Topic of the Week – Discussing the future of Real Estate Payments with Russell Smith (35:55): 

Russell Smith from Earnnest joins us to talk about his journey in real estate tech and how Earnnest aims to solve the problem of archaic wire transfers for home purchases. Earnnest is the largest digital earnest money service in the United States, allowing buyers to securely and electronically deposit funds directly to an escrow holder.

Question of the Week (1:08:50)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

This week Kevin, Andrew, and Julie welcome the newest Do You Convert team member Jessie Suggs! We discuss her experience going from working in marketing to being an award-winning Supervising Online Sales Counselor at Mungo Homes, what digital solutions her team made in the last few months, and she talks about nurturing active leads in this fast-paced market.

Story Time (1:30)

In the News (15:18)

360 Topic of the Week: DYC Welcomes Jessie Suggs to the team! (40:42)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 137: Nurturing Active Leads with Jessie Suggs appeared first on Online Sales and Marketing for Home Builders - DYC.

The post Ep 136: Are Meta Descriptions Worth Writing? appeared first on Online Sales and Marketing for Home Builders - DYC.

About a month ago, Sarah Titus, Marketing Manager for Eastbrook Homes in Michigan, shared in the MPM Facebook group a content project she’d just launched that day. The crowd went WILD. So we invited her to the show to discuss exactly how the Know Your Options video series/content hub came to be. Listen as Sarah describes the backstory and process for launching a new home content masterpiece. Also in this episode… Kevin celebrates the wins, website benchmarks for 2021, and a potential podcast format change.

Story Time (3:20)

In the News (21:23)

360 Topic of the Week: To Gate or Not to Gate? (41:26)

Sarah Titus, Marketing Manager and Graphic Designer at Eastbrook Homes, joins us to discuss a website content initiative that made her quite popular with fellow marketers. In this conversation we’ll learn more about the Know Your Options video and blog series, designed to simplify the selections process and empower buyers. They discuss:

Question of the Week (1:29:36)

This week we are clarifying last week’s QOTW about a potential format change to the podcast. By separating out stories/news from guest interviews, we would produce the same amount of content, just more episodes. So we’d continue with news/stories every Thursday, and when we do guest interviews we’d have an additional episode for that week. More episodes means shorter episodes. Keeping everything together means one longer episode each week. Submit your feedback here – we’d love to hear from you!

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 135: The Makings of a Content Masterpiece with Sarah Titus appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin, Andrew and Jackie L. are back this week to discuss whether or not home builders should gate content on their websites. While lead magnets work well in other industries, is the same true of home building? Plus, they have an extensive conversation about content and the customer experience, and how the gap is widening between companies that do it well (or at all) and those that don’t.

Event updates

Story Time (1:56)

Content and Customer Experience:

In the News (22:29)

360 Topic of the Week: To Gate or Not to Gate? (42:25)

Kevin, Andrew and Jackie L. discuss answers to this listener question:

Kevin,

Hope you are well! A colleague and I were recently having a discussion over whether or not we should gate a couple areas on the site, specifically access to our planbook PDF and our visualizer tools. We are currently requiring a full name and email before proceeding.

Opinions were shared on how buyers are able to be converted through requiring the emails and conversely that we may be bouncing more buyers than it is worth and that the other contact forms on the site were doing their job.

I’m curious if you have any opinions on this topic and/or any articles that we may reference to further identify our decision?

Question of the Week (49:34)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 134: To Gate or Not to Gate? appeared first on Online Sales and Marketing for Home Builders - DYC.

Carly Sickles

Carly Sickles, Digital Marketing Manager for M/I Homes, joins us to discuss her approach to creating and managing digital content across 15 new home divisions for the 13th largest home builder in the U.S. She describes unique content that works well, why she’s not afraid to experiment, and what she’s looking forward to most in 2021. Plus, Kevin, Andrew and Jackie L. discuss the potential shift away from mass marketing emails and toward personal, 1-to-1 community updates.

Story Time (3:08)

In the News (24:44)

360 Topic of the Week: Digital Marketing Moves with Carly Sickles (36:50)

Carly Sickles manages digital marketing for 15 new home divisions under the leadership of Will Duderstadt at M/I Homes. While this episode may be her industry-speaking debut, we’re sure you’ll hear much more from Carly in the future. Listen in as she and Kevin discuss:

Question of the Week (1:25:39)

Has your builder implemented a waitlist of some sort in any of your open communities? Submit answers here and be entered to win an Amazon Gift Card!

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 133: Digital Marketing Moves with Carly Sickles appeared first on Online Sales and Marketing for Home Builders - DYC.

The post Ep 132: What’s New in 2021 – Events, Predictions and Data Trends appeared first on Online Sales and Marketing for Home Builders - DYC.

We’re back! After a two-week hiatus, the Market Proof Marketing team is making up for it with an information-packed episode! This week we’re introducing two new members of the Do You Convert team, plus Mike Lyon and Jen Barkan drop by to discuss what to expect from online sales in 2021 and beyond. (BTW, did you hear we hit a new milestone in 2020 with 51% online sales contribution rate?? More on that in this episode, too.) So put on those running shoes, or grab a cup of coffee, and settle in for the must-know online sales information of 2021. Happy New Year!

Introducing DYC’s NEW Lead Generation Specialist, Sarah Simmerman, and DYC’s NEW Senior Marketing Strategist, Jackie Lipinski!

Story Time (18:23)

In the News (38:06)

360 Topic of the Week – Online Sales in 2021 (and Beyond) with Mike Lyon & Jen Barkan (49:47):

Jen and Mike reflect on the highs and lows of 2020 from an online sales perspective, and how leaders and online sales specialists should approach the role in 2021 and beyond. They also discus:

Question of the Week (1:37:16)

Last Week: For 2021, how much do you plan to invest with syndication sites as a whole compared to 2020? (Zillow, NewHomeSource, Realtor . com, BuzzBuzzHome, etc?)  See answers here.

This Week: What prediction would YOU make for 2021? (related to our industry) Submit your answers here.

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 131: Online Sales in 2021 (and Beyond) with Mike Lyon and Jen Barkan appeared first on Online Sales and Marketing for Home Builders - DYC.