Market Proof Marketing: Home Builder Marketing Insights

Ep 144: 2022 Market Predictions and Beyond


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Market Proof Marketing · 2022 Market Predictions and Beyond

Kevin Oakley, Andrew Peek, and Jackie Askews talk about what they think the not too distant future could look like for new home builders and buyers alike, why the market might shift in favor of more home rentals, and how the lack of land in the future will pave the way for more creative home product offerings.

Story Time (1:00)

  • Jackie Askews shares with the team that after seven months of building a new construction home, her township has made the process so difficult and expensive that her family has decided it’s best to pull the plug on the project altogether.
  • Andrew Peek’s wife has had it with their HOA, so she’s joined the board to clean up the mess that their new home builder left behind.
  • Kevin Oakley shares the sad story of a new home marketer swapping from being an internal employee into a contract position and then finding out that they don’t qualify for a home loan due to the job change. Kevin reflects on his recent builder trip and how proud he is of how interactive builder partners are in their quest to learn from ourselves and others in the industry.
  • In the News (25:25)

    • Looking for another DYC marketing team member! To learn more about this position click here.
    • Do You Convert: New Virtual Academy Dates Just Released!
      • Market Proof Marketing Academy  – June 8-10, 2021
      • Online Sales Academy – June 23-25, 2021
      • Online Sales and Marketing Summit – In Person! August 19/20 in Dallas, Texas at the Gaylord Texan Resort
      • The Housing Market Is Crazier Than It’s Been Since 2006. (wsj.com
      • Twitter Held Discussions for $4 Billion Takeover of Clubhouse (bloomberg.com
      • Reputation attack sites have plummeted in Google, but can still harm (searchengineland.com) 
      • Netflix Documentary – Coded Bias (Netflix)
      • Website to get a better understanding of how AIs(Facebook) work (ai.facebook.com)
      • Question of the Week (50:46)

        • What is your forecast on how the housing market will be by the first quarter of next year (2022)
          • Submit your feedback here – we’d love to hear from you!
          • Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

            More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

            Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

            Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
            Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher 

            A weekly new home marketing podcast for home builders and developers. Each week Kevin OakleyAndrew Peek, and others from Do You Convert break down the headlines, share best practices and stories from the front line, and perform deep dives on relevant marketing topics. We’re here to help you – not to sell you!

            The post Ep 144: 2022 Market Predictions and Beyond appeared first on Online Sales and Marketing for Home Builders - DYC.

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            Market Proof Marketing: Home Builder Marketing InsightsBy Kevin Oakley: New Home Marketing from Do You Convert

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