Market Proof Marketing: Home Builder Marketing Insights

Ep 137: Nurturing Active Leads with Jessie Suggs


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Market Proof Marketing · Nurturing Active Leads with Jessie Suggs

This week Kevin, Andrew, and Julie welcome the newest Do You Convert team member Jessie Suggs! We discuss her experience going from working in marketing to being an award-winning Supervising Online Sales Counselor at Mungo Homes, what digital solutions her team made in the last few months, and she talks about nurturing active leads in this fast-paced market.

Story Time (1:30)

  • Julie talks about her local Mom Facebook group and how she utilizes her neighbors for local recommendations over yelp or google reviews.
  • Andrew discusses a few recent home builder Facebook ads that he thinks are promoting the wrong message.
  • Kevin takes us back to his childhood where he talks about his dad’s financial adviser woes and how that ties into current agencies needing to act like a fiduciary, and if they aren’t then they need to join the dinosaurs.
  • In the News (15:18)

    • Opendoor Withholds Listings From the Market. (mikedp.com) 
    • Your Next, Best Sales Tool: 
The Marketing Technologist. (probuilder.com)
    • Printed in days, a house: New York firm takes 3D printing to the next level. (reuters.com)
    • 360 Topic of the Week: DYC Welcomes Jessie Suggs to the team! (40:42)

      • Jessie Suggs talks about what her life is like with only one phone now, her career as a #MungoMarketingChick, the creative digital solutions she had to apply to her online sales process, and nurturing active leads in this market.
      • Jessie has over five years of home builder sales and marketing experience. She began her career with Mungo Homes in marketing, then transitioned to an online sales specialist role, ultimately serving more than 140 communities across the Southeast. In 2020, Jessie led an online sales team that managed more than 10,000 leads and generated more than $146 million in sales revenue.
      • A three-time honoree of Mungo Homes’ CEO Circle of Excellence, Jessie Suggs is a National Home Builders Association Silver Award Winner for 2019 and 2020, was awarded the 2018 Internet Lead Specialist of the Year by the Building Industry Association of Central South Carolina, and was recognized as a Home Building Industry Leader by Professional Builder in the annual 40 under 40 Class.
      • Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

        More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

        Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

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        A weekly new home marketing podcast for home builders and developers. Each week Kevin OakleyAndrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

        The post Ep 137: Nurturing Active Leads with Jessie Suggs appeared first on Online Sales and Marketing for Home Builders - DYC.

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        Market Proof Marketing: Home Builder Marketing InsightsBy Kevin Oakley: New Home Marketing from Do You Convert

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