Market Proof Marketing: Home Builder Marketing Insights

By Kevin Oakley: New Home Marketing from Do You ConvertBusiness News Marketing Business News Tech News

Market Proof Marketing: Home Builder Marketing Insights episodes

March 09, 2018Ep 5: Old Habits Die Hard
What are builders still doing out of habit that they should think about stopping – or at least changing?
Story Time
New community launch – missed opportunity
Re-marketing got Kevin to buy an expensive piece of equipment
News
Robots Are Coming To An Open House Near You
New Logo – Yes or No?
Google Display vs Facebook Remarketing Test Results
360 Topic Of The Week
Old Habits Die Hard with Special Guest – Steve Shoemaker
Parade of Homes
Directional Signs
Broker’s Opens
Question Of The Week
Emails! How often, from who, and from what?

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not sell you!
1 hr 3 min
March 02, 2018 Ep 4: Fixing That Broken Community
How do you diagnose the best way to help a struggling community with your marketing efforts? Story Time The importance of clear communication and definition of the “problem” Don’t change your answer (if it right) just because of pressure from others News How FB ad strategies effected the last election KW build an AI […]
1 hr 2 min
March 02, 2018 Ep 4: Fixing That Broken Community
How do you diagnose the best way to help a struggling community with your marketing efforts? Story Time The importance of clear communication and definition of the “problem” Don’t change your answer (if it right) just because of pressure from others News How FB ad strategies effected the last election KW build an AI […]
1 hr 2 min
March 02, 2018Ep 4: Fixing That Broken Community
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How do you diagnose the best way to help a struggling community with your marketing efforts?
Story Time
The importance of clear communication and definition of the “problem”
Don’t change your answer (if it right) just because of pressure from others
News
How FB ad strategies affected the last election
KW build an AI app for their agents (SO smart)
How fast your page loads on mobile is (really) important
Surprise! New home sales were UP (why reading beyond the headline is important)
360 Topic Of The Week
Fixing That Broken Community
Identify where things are breaking down before jumping to action
Mike Lyon’s Professional Builder article on conversion benchmarks
Question Of The Week
What conferences would YOU go to?
https://moz.com/mozcon
https://unbounce.com/events
https://seattle.digitalsummit.com/
Resources Mentioned
Pingdom – Page speed insights

Read the full transcript of this episode here.

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not sell you!
The post Ep 4: Fixing That Broken Community appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 2 min
February 23, 2018 Ep 3: Defining The Definitions
Now with better audio levels! We’ll keep tweaking the audio each week until it’s perfect. Story Time The Olympics are making us think about… marketing! Why practicing your craft isn’t enough News Facebook making another change to organic reach metrics Google image search making it harder to “borrow” photos Chrome’s built-in ad blocker Analytics goals […]
1 hr
February 23, 2018 Ep 3: Defining The Definitions
Now with better audio levels! We’ll keep tweaking the audio each week until it’s perfect. Story Time The Olympics are making us think about… marketing! Why practicing your craft isn’t enough News Facebook making another change to organic reach metrics Google image search making it harder to “borrow” photos Chrome’s built-in ad blocker Analytics goals […]
1 hr
February 23, 2018Ep 3: Defining The Definitions
Now with better audio levels! We’ll keep tweaking the audio each week until it’s perfect.
Story Time
The Olympics are making us think about… marketing!
Why practicing your craft isn’t enough
News
Facebook making another change to organic reach metrics
Google image search making it harder to “borrow” photos
Chrome’s built-in ad blocker
Analytics goals for negative behaviors
360 Topic Of The Week
Defining the definitions we use regular in marketing (branding, marketing, advertising, etc)
Question Of The Week
Ah! My direct traffic is going down… is that ok or not?
Resources Mentioned
BoxBrownie.com – Photo editing made easy
LunaMetrics – our favorite SEO peeps

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not sell you!

The post Ep 3: Defining The Definitions appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr
February 16, 2018 Ep2: Social Media Insourcing
Story Time Hacked! Why WordPress isn’t always the best choice Large agency perspectives are lagging (ie: geo-targeting on social ads is important) News AMP getting an upgrade in the not-so-distant future Brands not happy with content around their ads Why staging sites are so important 360 Topic Of The Week Social media: insource or outsource […]
49 min
February 16, 2018 Ep2: Social Media Insourcing
Story Time Hacked! Why WordPress isn’t always the best choice Large agency perspectives are lagging (ie: geo-targeting on social ads is important) News AMP getting an upgrade in the not-so-distant future Brands not happy with content around their ads Why staging sites are so important 360 Topic Of The Week Social media: insource or outsource […]
49 min
February 16, 2018Ep2: Social Media Insourcing
Story Time
Hacked! Why WordPress isn’t always the best choice
Large agency perspectives are lagging (ie: geo-targeting on social ads is important)
News
AMP getting an upgrade in the not-so-distant future
Brands not happy with content around their ads
Why staging sites are so important
360 Topic Of The Week
Social media: insource or outsource it?
Question Of The Week
When am I ready for online chat?
Resources Mentioned
Wordfence: Security plug-in for WordPress
Ryan’s Toy Review
AgoraPulse: Social media moderation simplified

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not sell you!

The post Ep2: Social Media Insourcing appeared first on Online Sales and Marketing for Home Builders - DYC.
49 min

About Market Proof Marketing: Home Builder Marketing Insights

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A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories…