Market Proof Marketing: Home Builder Marketing Insights

By Kevin Oakley: New Home Marketing from Do You ConvertBusiness News Marketing Business News Tech News

Market Proof Marketing: Home Builder Marketing Insights episodes

April 28, 2018Ep 12: What Exactly Is SEO Anyway?
SEO is a critical component of long-term success for any company – not just home builders. So, why is it so misunderstood? What exactly IS it anyway?
Story Time
Andrew wants to make sure you keep branded and unbranded terms separate for more accurate reporting.
Kevin shares why EVERY photo you use in marketing doesn’t have to be Insta-worthy.
News
Facebook “premier” video format aims to bring even more video “live” to FB users
Sorry #DeleteFacebook movement… FB doesn’t look to be going away
Amazon ads drive $2 billion in revenue – and you may not even realize they exist
360 Topic Of The Week
What exactly is SEO anyway? With special guest Andrew Garberson from LunaMetrics
Andrew’s amazingly helpful links to additional resources and tools as you work to improve your SEO efforts
bit.ly/marketproofaudit
bit.ly/marketprooflocal
bit.ly/marketprooftools
bit.ly/marketproofseo
Your Answers To Last Week’s Question Of The Week
NEW Question Of The Week
What is the most challenging part of SEO for you to wrap your head around and understand in order to work better with an SEO partner, or try to tackle it on your own?
Tickets for the 2018 Online Sales & Marketing Summit go on sale to the VIP list members on May 2nd!
Subscribe on iTunes —> https://goo.gl/3VHF6V
Subscribe on Google Play —> https://goo.gl/jKwFN9

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not sell you!
The post Ep 12: What Exactly Is SEO Anyway? appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 11 min
April 28, 2018 Ep 12: What Exactly Is SEO Anyway?
SEO is a critical component of long term success for any company – not just home builders. So, why is it so misunderstood? What exactly IS it anyway? Story Time Andrew wants to make sure you keep branded and unbranded terms separate for more accurate reporting. Kevin shares why EVERY photo you use in marketing […]
1 hr 11 min
April 21, 2018Ep 11: Facebook Finally Gives Clarity
We are overrun with important news topics this week – PLUS Facebook gives clear information on how ad targeting will be changing in the months ahead. Finally!
Story Time
Andrew has some hard dating showing just what kind of impact real photos has vs renderings.
Kevin travels back in time to the day his builder’s home was torn down on Extreme Home Makeover.
News
Responding to online reviews increases conversions – perhaps as much as having better reviews?
Google officially testing “more results” button instead of separate page numbers on mobile search results
Walmart tried to make shopping easier with beauty pageant-looking sashes…
Zillow wants to make selling your home easier – by buying it from you
Facebook will use AI to predict your future and sell more ads
Facebook finally provides clarity on targeting changes to come, timelines, and more! (discussion)
Make sure to keep a closer eye on your FB campaigns right now. Lots of campaigns being paused randomly. (discussion)
Google rolls our tool to let users with ad blockers still support their favorite websites that show ads
Google launches Outstream video ads to show video ads where YouTube is not
360 Topic Of The Week
Yikes! We ran out of time this week. Too much news!
Your Answers To Last Week’s Question Of The Week
NEW Question Of The Week
How many people make up your marketing team? How many more do you wish you had, and what would they do?
Subscribe on iTunes —> https://goo.gl/3VHF6V
Subscribe on Google Play —> https://goo.gl/jKwFN9

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not sell you!
1 hr 3 min
April 21, 2018 Ep 11: Facebook Finally Gives Clarity
We are overrun with important news topics this week – PLUS Facebook gives clear information on how ad targeting will be changing in the months ahead. Finally! Story Time Andrew has some hard dating showing just what kind of impact real photos has vs renderings. Kevin travels back in time to the day his builder’s […]
1 hr 3 min
April 13, 2018 Ep 10: Tracking Ad Effectiveness
Learn how to track the effectiveness of your digital efforts, and keep Google Analytics from lying to you! Story Time Andrew is still talking about pictures! This time they were on the builder’s site… but hidden? Kevin interviewed two marketing candidates – learn why one made a much better impression. News Check to see which […]
53 min
April 13, 2018Ep 10: Tracking Ad Effectiveness
Learn how to track the effectiveness of your digital efforts, and keep Google Analytics from lying to you!
Story Time
Andrew is still talking about pictures! This time they were on the builder’s site… but hidden?
Kevin interviewed two marketing candidates – learn why one made a much better impression.
News
Check to see which apps can see your Facebook data
Kevin & Andrew’s take on Zuck’s testimony – with audio clips!
Native ads are a REALLY big deal – are they worth it?
Google link shortener is (mostly) gone. RIP.
360 Topic Of The Week
Get better at tracking results of your digital marketing efforts in Google Analytics
Question Of The Week
What marketing tasks take up the most amount of your time, and are the returns worth it?
Subscribe on iTunes —> https://goo.gl/3VHF6V
Subscribe on Google Play —> https://goo.gl/jKwFN9

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not sell you!
The post Ep 10: Tracking Ad Effectiveness appeared first on Online Sales and Marketing for Home Builders - DYC.
53 min
April 06, 2018 Ep 9: An Owner’s Perspective
Ever wondered how an owner or CEO views marketing’s role and contribution? Wonder no more! Story Time Andrew is getting excited about how smaller builders are starting to use video Kevin has a new analogy for marketers… does it work? News Mobile SEO results will soon depend on the mobile content being shown How to […]
1 hr
April 06, 2018 Ep 9: An Owner’s Perspective
Ever wondered how an owner or CEO views marketing’s role and contribution? Wonder no more! Story Time Andrew is getting excited about how smaller builders are starting to use video Kevin has a new analogy for marketers… does it work? News Mobile SEO results will soon depend on the mobile content being shown How to […]
1 hr
April 06, 2018Ep 9: An Owner’s Perspective
Ever wondered how an owner or CEO views marketing’s role and contribution? Wonder no more!
Story Time
Andrew is getting excited about how smaller builders are starting to use video
Kevin has a new analogy for marketers… does it work?
News
Mobile SEO results will soon depend on the mobile content being shown
How to find which pages are causing 404 errors in Google Analytics
Instagram API plug is pulled. More fallout from privacy concerns.
Adwords may begin running their suggested ads… without your OK.
360 Topic Of The Week
An owner’s perspective on marketing – with special guest Brian McCarthy from Abrazo Homes
Question Of The Week
Are YOU changing your social media habits because of all the bad press?
Misc Links
More details on the mobile SEO news story
Subscribe on iTunes —> https://goo.gl/3VHF6V
Subscribe on Google Play —> https://goo.gl/jKwFN9

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not sell you!
The post Ep 9: An Owner’s Perspective appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr
March 30, 2018 Ep 8: Is Facebook Dying? (and Ninja Tips)
More fearful tales from Facebook land, and processes and tactics to stay efficient with your time as a marketer. Story Time Kevin’s worst (and at the same time best) marketing campaign ever Andrew’s swagger wagon gets damaged in the car wash News (Is Facebook Dying?) Facebook putting a pause on new bots for Messenger over […]
52 min

About Market Proof Marketing: Home Builder Marketing Insights

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A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories…