Market Proof Marketing: Home Builder Marketing Insights

By Kevin Oakley: New Home Marketing from Do You ConvertBusiness News Marketing Business News Tech News

Market Proof Marketing: Home Builder Marketing Insights episodes

July 16, 2018 Ep 22: Breaking In To Breaking Out
We chat with Jackie Lipinski from American Classic Homes in Seattle. She came from outside the industry, and today is one of the top new home marketers in the country. Story Time Andrew reminds us about an important detail to keep in mind with landing pages Kevin explains why everyone needs to stop advertising News […]
1 hr 1 min
July 16, 2018Ep 22: Breaking In To Breaking Out
We chat with Jackie Lipinski from American Classic Homes in Seattle. She came from outside the industry, and today is one of the top new home marketers in the country.
Story Time
Andrew reminds us about an important detail to keep in mind with landing pages
Kevin explains why everyone needs to stop advertising
News
New research shows that the quantity of reviews do impact page rank
Google Ads announces machine learning to help advertisers
Life event targeting with Google. What it is, and how to do it
360 Topic Of The Week
From Breaking In To Breaking Out with Jackie Lipinski
Answers to Last Week’s Question Of The Week
This Week’s Question Of The Week
What percentage of your marketing budget is spent on digital advertising?
Subscribe on iTunes —> https://goo.gl/3VHF6V
Subscribe on Google Play —> https://goo.gl/jKwFN9
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not sell you!
The post Ep 22: Breaking In To Breaking Out appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 1 min
July 06, 2018 Ep 21: Stealing From Your Competition
This week we explain how you can – and how you can’t – steal from your competition using digital marketing efforts. Story Time Kevin shows you Google Trend data can keep you from trying the impossible Andrew gives real data behind his challenge to everyone from last week’s show News FREE NEW TOOL – Home […]
1 hr 5 min
July 06, 2018Ep 21: Stealing From Your Competition
This week we explain how you can – and how you can’t – steal from your competition using digital marketing efforts.
Story Time
Kevin shows you Google Trend data can keep you from trying the impossible
Andrew gives real data behind his challenge to everyone from last week’s show
News
FREE NEW TOOL – Home Builder Insights. See national and regional Google Analytic trends!
How much does real SEO help cost anyway?
New way to check for suspicious review behavior
The danger of A.I. may not be what you think
Save your money and stop paying for third party ad banner targeting
360 Topic Of The Week
Stealing from your competition – home builder’s favorite sporting activity.
Truly “stealing”
Stealing by not giving up
Answers to Last Week’s Question Of The Week
This Week’s Question Of The Week
What do you think about holiday related campaigns? Are they effective, or do you do them simply because it’s an excuse to post something (or you’re told to by someone else)?
Subscribe on iTunes —> https://goo.gl/3VHF6V
Subscribe on Google Play —> https://goo.gl/jKwFN9
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not sell you!
The post Ep 21: Stealing From Your Competition appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 5 min
June 30, 2018 Ep 20: PCBC 2018 Spectacular
This week we break down keynotes and sessions from PCBC 2018 on an abbreviated episode – enjoy! Story Time Andrew encourages you to simply elevate your standards to get better results Kevin shares an interesting thing that happened during his speaking session News FREE NEW TOOL – Home Builder Insights. See national and regional Google […]
44 min
June 30, 2018Ep 20: PCBC 2018 Spectacular
This week we break down keynotes and sessions from PCBC 2018 on an abbreviated episode – enjoy!
Story Time
Andrew encourages you to simply elevate your standards to get better results
Kevin shares an interesting thing that happened during his speaking session
News
FREE NEW TOOL – Home Builder Insights. See national and regional Google Analytic trends!
A quick update on HomLuv.com
Now you can see what ads a Facebook page is running
Stop lying to yourself (and your boss)
(Reminder) Your site better be secure by now
PCBC 2018 – Everything You Need To Know
This Week’s Question Of The Week
What industry conferences would you recommend others attend? What is your favorite part of attending them, or what specific ideas have you applied from them that have had an impact?
Subscribe on iTunes —> https://goo.gl/3VHF6V
Subscribe on Google Play —> https://goo.gl/jKwFN9
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not sell you!
The post Ep 20: PCBC 2018 Spectacular appeared first on Online Sales and Marketing for Home Builders - DYC.
44 min
June 22, 2018 Ep 19: Marketing Like A Girl
This week we have one of the leading ladies of home building on – Alaina Money from Build Like A Girl, Garman Homes, Fresh Paint, and more. She’s always an open book – and we love that. Get ready for what is perhaps the most fun we’ve had on an episode yet! Story Time Andrew […]
1 hr 2 min
June 22, 2018Ep 19: Marketing Like A Girl
This week we have one of the leading ladies of home building on – Alaina Money from Build Like A Girl, Garman Homes, Fresh Paint, and more. She’s always an open book – and we love that. Get ready for what is perhaps the most fun we’ve had on an episode yet!
Story Time
Andrew is once again inspired by Seth Godin’s words of wisdom
Kevin rants on the difference between imitation and innovation, and then gushes about the Oculus GO
News
New Instagram app for long-form videos – IGTV
Facebook to test allowing Facebook Groups to charge monthly fees
RIP Google Adwords’ original interface
Hype-check on Voice Marketing
Required reading: Structured data for your website – SEO impacts
360 Topic Of The Week
Marketing Like A Girl with Alaina Money (or A$ for short)
Abby Wombach’s speech that Alaina references
Your Answers To Last Week’s Question Of The Week
This Week’s Question Of The Week
What industry conferences would you recommend others attend? What is your favorite part of attending them, or what specific ideas have you applied from them that have had an impact?
Misc Links
PCBC Educational Session with Kevin Oakley, Jeff Turner, and Mike Lyon on June 27th
Subscribe on iTunes —> https://goo.gl/3VHF6V
Subscribe on Google Play —> https://goo.gl/jKwFN9
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not sell you!
The post Ep 19: Marketing Like A Girl appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 2 min
June 15, 2018 Ep 18: Broker & Agent Insights
Home builders at times have a strained relationship with them, but in any market they can also be a great ally. This week we tackle the subject of working with brokers and agents from someone who has some unique experience doing it themselves. Story Time Andrew shares that sometimes what you lose (targeting options in […]
1 hr 7 min
June 15, 2018Ep 18: Broker & Agent Insights
Home builders at times have a strained relationship with them, but in any market they can also be a great ally. This week we tackle the subject of working with brokers and agents from someone who has some unique experience doing it themselves.
Story Time
Andrew shares that sometimes what you lose (targeting options in this case) isn’t as important as what you gain
Kevin tells a tale of a marketing leader who thought they could get away with never going into their CRM…
News
Trying to disrupt real estate without partnering with agents? You might want to think again…
Google is getting serious about your website speed in their future updates
A brand new web portal that promises to change how you shop for a home
360 Topic Of The Week
Partnering with brokers and agents with Jen Barkan – Online Sales Coach at Do You Convert
Rose & Womble New Homes Division
Your Answers To Last Week’s Question Of The Week
This Week’s Question Of The Week
What percentage of your home sales come from real estate agents?
Misc Links
Lighthouse – speed testing tool Google recommends
GTMetrix – another great speed testing tool
PCBC Educational Session with Kevin Oakley, Jeff Turner, and Mike Lyon on June 27th
Subscribe on iTunes —> https://goo.gl/3VHF6V
Subscribe on Google Play —> https://goo.gl/jKwFN9
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not sell you!
The post Ep 18: Broker & Agent Insights appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 7 min

About Market Proof Marketing: Home Builder Marketing Insights

From the publisher's feed

A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories…