Market Proof Marketing: Home Builder Marketing Insights

By Kevin Oakley: New Home Marketing from Do You ConvertBusiness News Marketing Business News Tech News

Market Proof Marketing: Home Builder Marketing Insights episodes

June 09, 2018Ep 17: Conversation on Visualization
You know we love photos, but you can’t always use a photograph… and sometimes there may be something even better. This week we’re having a conversation on visualization – renderings, interactive visualization tools, animation, and more!
Story Time
Andrew is getting harassed by Google and Facebook reps – are you?
Kevin is amused that Kroger thinks free cookies may help fight off Amazon instead of matching their level of innovation
News
More paid search results coming from mobile – but ad spending on mobile still lagging
B2C brands shifting ad spend away from FB in favor of… billboards?
Chatbots were the next big thing: what happened? (and why there is hope for future chatbots)
360 Topic Of The Week
Renderings, AR, VR, and Interactive Content with John Lee from Rendering House
Interactive elevation visualization tool
Your Answers To The Last Two Questions Of The Week
Misc Links
Help those in need in Guatemala
PCBC Educational Session with Kevin Oakley, Jeff Turner, and Mike Lyon
Subscribe on iTunes —> https://goo.gl/3VHF6V
Subscribe on Google Play —> https://goo.gl/jKwFN9

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not sell you!
The post Ep 17: Conversation on Visualization appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 12 min
June 09, 2018 Ep 17: Conversation on Visualization
You know we love photos, but you can’t always use a photograph… and sometimes there may be something even better. This week we’re having a conversation on visualization – renderings, interactive visualization tools, animation, and more! Story Time Andrew is getting harassed by Google and Facebook reps – are you? Kevin is amused that Kroger […]
1 hr 12 min
June 01, 2018 Ep 16: Website Stalker Options
A shorter episode for a shorter holiday week. What tools can you use to go beyond Google Analytics when looking for opportunities to improve your conversions & customer experience online? Story Time Andrew reminds us not to overlook the obvious when trying to figure out why something isn’t selling well Kevin is surprised that many […]
39 min
June 01, 2018Ep 16: Website Stalker Options
A shorter episode for a shorter holiday week. What tools can you use to go beyond Google Analytics when looking for opportunities to improve your conversions & customer experience online?
Story Time
Andrew reminds us not to overlook the obvious when trying to figure out why something isn’t selling well
Kevin is surprised that many universities still deny the internet’s existence when it comes to choosing curriculum
News
Why consumers give up privacy so quickly online
Opendoor moves quickly to keep up with Zillow by expanding home trade-in program to all builders
360 Topic Of The Week
Going beyond Google Analytics. Usertesting and heat mapping tools you probably should be using
Usertesting.com – Full recordings with sound from users given tasks to perform
Mouseflow – Preferred heat mapping tool
HotJar – Enterprise heat mapping tool
LuckyOrange – Inexpensive but somewhat ugly heat mapping tool (but does offer chat options)
Your Answers To Last Week’s Question Of The Week
NEW Question Of The Week
What is the WORST marketing campaign or tactic you’ve seen another home builder do?
Subscribe on iTunes —> https://goo.gl/3VHF6V
Subscribe on Google Play —> https://goo.gl/jKwFN9

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not sell you!
The post Ep 16: Website Stalker Options appeared first on Online Sales and Marketing for Home Builders - DYC.
39 min
May 26, 2018Ep 15: Analytics Like McDonalds
Andrew is in Kevin’s basement for the first-ever live studio recording of MPM. We recorded until 12:30am, which led to an attempt at a unique analogy for Google Analytics. Enjoy!
Story Time
Andrew’s home keeps getting smarter – August Door Lock
Kevin spent some time giving back in Guatemala with his family – Watch videos 1 & 2
News
Zillow CEO gives additional insight into their new strategy on Mad Money
Facebook more popular than ever after “scandal”
Update on google and your other options – bit.ly or Rebrandly
360 Topic Of The Week
Google Analytics Basics – Kevin & Andrew break down their favorite built-in reports and the insights they hold
Your Answers To Last Week’s Question Of The Week
NEW Question Of The Week
Which report or data point in analytics do you find the most useful or the most confusing?
Subscribe on iTunes —> https://goo.gl/3VHF6V
Subscribe on Google Play —> https://goo.gl/jKwFN9

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not sell you!
The post Ep 15: Analytics Like McDonalds appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 3 min
May 26, 2018 Ep 15: Analytics Like McDonalds
Andrew is in Kevin’s basement for the first ever live studio recording of MPM. We recorded until 12:30am, which led to an attempt at a unique analogy for Google Analytics. Enjoy! Story Time Andrew’s home keeps getting smarter – August Door Lock Kevin spent some time giving back in Guatemala with his family – Watch videos […]
1 hr 3 min
May 11, 2018 Ep 14: Where Home Shoppers Go Online
The alternate title of this episode could have been “How To Punch Used Homes In The Face” but that sounded a bit harsh. How to reach the largest amount of home shoppers using Zillow is this week’s 360 topic. Story Time Andrew explains why his terrible golf game reminded him how important repetition (practice) is […]
1 hr 6 min
May 11, 2018Ep 14: Where Home Shoppers Go Online
The alternate title of this episode could have been “How To Punch Used Homes In The Face” but that sounded a bit harsh. How to reach the largest amount of home shoppers using Zillow is this week’s 360 topic.
Story Time
Andrew explains why his terrible golf game reminded him how important repetition (practice) is important to be a great digital marketer.
Kevin shares the importance of pattern recognition in identifying where to invest your time to move the marketing needle or identify roadblocks.
News
An A.I. voice assistant schedules a salon appointment – and the business owner had no idea (Google Duplex)
Burger King uses Instagram Stories poll questions to create a quiz and sell more burgers
Insta Wants Your Credit Card Info. Insta-pay options being rolled out
Several markets in the USA are seeing Adword price increases as high as 20% in April compared to March (no link)
360 Topic Of The Week
Billions of homes are viewed by hundreds of millions of people on Zillow.com and other platforms of Zillow Group. How can builders tap into it effectively, and how can you maximize your listings and get more leads? Jake Scherrer from Zillow has the answers.
Your Answers To Last Week’s Question Of The Week
NEW Question Of The Week
How often are you able to get out and visit the communities or homes you do the marketing for? Do you find that time well spent, or not?
Subscribe on iTunes —> https://goo.gl/3VHF6V
Subscribe on Google Play —> https://goo.gl/jKwFN9
Read the full transcript of this episode here.

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not sell you!
The post Ep 14: Where Home Shoppers Go Online appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 6 min
May 05, 2018Ep 13: Jedi Mind Trick Zombies
Can marketers and advertising take over your brain with Jedi mind tricks? Just a little bit… Influence is this week’s 360 topic.
Story Time
The internet seems pretty sure we’re all helpless mindless zombies… because ADVERTISING
Andrew views a message on the side of a van that convinces him of only one thing. Not to ever use the service it talks about.
News
Holy loads of copy Batman! Adwords to begin testing 3 lines of headline text on an ad
Search query results now available in latest version of Adwords Editor
Facebook’s F8 conference had some big announcements – including the ability to delete your FB history “easily”
360 Topic Of The Week
What are the Jedi mind tricks that actually DO influence behavior? What are the limits, and what are the possibilities?
Required reading: Influence by Robert Cialdini
Your Answers To Last Week’s Question Of The Week
NEW Question Of The Week
What are you favorite business or marketing books of all time?
Tickets for the 2018 Online Sales & Marketing Summit sold out in less than 1 hour. Join the waitlist to be notified if more tickets become available.
Subscribe on iTunes —> https://goo.gl/3VHF6V
Subscribe on Google Play —> https://goo.gl/jKwFN9

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not sell you!
1 hr 3 min
May 05, 2018 Ep 13: Jedi Mind Trick Zombies
Can marketers and advertising take over your brain with Jedi mind tricks? Just a little bit… Influence is this week’s 360 topic. Story Time The internet seems pretty sure we’re all helpless mindless zombies… because ADVERTISING Andrew views a message on the side of a van that convinces him of only one thing. Not to […]
1 hr 3 min

About Market Proof Marketing: Home Builder Marketing Insights

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A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories…