Market Proof Marketing: Home Builder Marketing Insights

Ep 16: Website Stalker Options

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A shorter episode for a shorter holiday week. What tools can you use to go beyond Google Analytics when looking for opportunities to improve your conversions & customer experience online?

  • Story Time 
    • Andrew reminds us not to overlook the obvious when trying to figure out why something isn’t selling well
    • Kevin is surprised that many universities still deny the internet’s existence when it comes to choosing curriculum
    • News
      • Why consumers give up privacy so quickly online
      • Opendoor moves quickly to keep up with Zillow by expanding home trade-in program to all builders
      • 360 Topic Of The Week
        • Going beyond Google Analytics. Usertesting and heat mapping tools you probably should be using
          • Usertesting.com – Full recordings with sound from users given tasks to perform
          • Mouseflow – Preferred heat mapping tool
          • HotJar – Enterprise heat mapping tool
          • LuckyOrange – Inexpensive but somewhat ugly heat mapping tool (but does offer chat options)
          • Your Answers To Last Week’s Question Of The Week
          • NEW Question Of The Week
            • What is the WORST marketing campaign or tactic you’ve seen another home builder do?

              • Subscribe on iTunes —> https://goo.gl/3VHF6V

              Subscribe on Google Play —> https://goo.gl/jKwFN9

               

              A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not sell you!

              The post Ep 16: Website Stalker Options appeared first on Online Sales and Marketing for Home Builders - DYC.

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              Market Proof Marketing: Home Builder Marketing InsightsBy Kevin Oakley: New Home Marketing from Do You Convert
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