Market Proof Marketing: Home Builder Marketing Insights

By Kevin Oakley: New Home Marketing from Do You ConvertBusiness News Marketing Business News Tech News

Market Proof Marketing: Home Builder Marketing Insights episodes

August 20, 2018 Ep 27: Market Proof Your Marketing
How to market proof your marketing is this week’s 360 topic. A topic we’re so passionate about – we chose it as the name of our podcast! Don’t succumb to the market conditions – you aren’t helpless! Story Time Andrew bought a coffee grinder that he likes more than your home for sale page Kevin […]
1 hr 2 min
August 20, 2018Ep 27: Market Proof Your Marketing
How to market proof your marketing is this week’s 360 topic. A topic we’re so passionate about – we chose it as the name of our podcast! Don’t succumb to the market conditions – you aren’t helpless!
Story Time
Andrew bought a coffee grinder that he likes more than your home for sale page
Kevin sold his brother’s house with some new photos, and has advice when launching a new website
News
Trulia launches neighborhood detail pages on the web and app. They’re amazing
Do you need local pages on your website? Moz explains why the answer is yes
Install FB’s new advanced pixel – you’ll be glad you did
15 questions to ask before you launch your next landing page
360 Topic Of The Week
All the names that didn’t make the cut for the podcast
Market proof your marketing to thrive in both a buyer’s and seller’s market
This Week’s Question Of The Week
How do you think new home marketing will change in the next 10 years?
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
1 hr 2 min
August 12, 2018 Ep 26: Tell A Good Story – Or Die (with Jeff Turner)
Storytelling is the new black for marketers everywhere, but shouldn’t how you tell your stories change with the technology that consumers are shifting to? Jeff Turner, North American CEO for immoviewer, joins us this week for our 360 topic discussion on telling great stories. It’s the longest MPM episode yet – because it was too […]
1 hr 24 min
August 12, 2018Ep 26: Tell A Good Story – Or Die (with Jeff Turner)
Storytelling is the new black for marketers everywhere, but shouldn’t how you tell your stories change with the technology that consumers are shifting to? Jeff Turner, North American CEO for immoviewer, joins us this week for our 360 topic discussion on telling great stories. It’s the longest MPM episode yet – because it was too good to cut short!
Story Time
Andrew joined a new gym!
Kevin is trying to help his brother sell his house – because the listing agent is a bit old school.
News
FB wants to update your Business Page
A big shiny new AR headset is released – is this the one that will change everything?
Analyzing 43 million FB posts to discover – what we may already know… but in a LOT more detail
360 Topic Of The Week
Tell A Good Story – Or Die with Jeff Turner
This Week’s Question Of The Week
How do you think new home marketing will change in the next 10 years?
Bonus
Kevin has turned over the all new print-ready version of Presale Without Fail to the publisher
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Read the full transcript of this episode here.
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not sell you!
1 hr 24 min
August 06, 2018 Ep 25: Advertising Can’t Fix Stupid (5 Ps of Marketing)
The 5 P’s of marketing can fix pretty much all of your problems with sales results, however advertising (which is only 1 of them) can only do so much by itself. We’ll go in-depth on each and answer common questions about this must-use process for addressing areas of weakness. Small Talk A hilarious clip about […]
1 hr 6 min
August 06, 2018Ep 25: Advertising Can’t Fix Stupid (5 Ps of Marketing)
The 5 P’s of marketing can fix pretty much all of your problems with sales results, however advertising (which is only 1 of them) can only do so much by itself. We’ll go in-depth on each and answer common questions about this must-use process for addressing areas of weakness.
Small Talk
A hilarious clip about how marketers can fall into the “hype” around the shiniest new objects
Story Time
Andrew wants you to have a dedicated time on your calendar for testing new ideas
Kevin recommends that everyone signs up for a free UptimeRobot.com account to get alerts when a site goes down (and comes back up)
News
Google Analytics cross-device reporting is here
A major Google algorithm update on Aug 1st occurred – what you can do about it
Why you should be using more hashtags on Insta
360 Topic Of The Week
The 5 P’s of Marketing: How they can help (and how they can’t) PLUS why the order you tackle them in matters so much
Promotion
Price
Quick competitive analysis tool created by Kevin
Product
People
Place
This Week’s Question Of The Week
Are you able to give feedback that is valued on price and product to other departments or leadership?
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not sell you!
The post Ep 25: Advertising Can’t Fix Stupid (5 Ps of Marketing) appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 6 min
July 29, 2018 Ep 24: Let Them Build It & They Will Come
Personalizing your new home is one of the main reasons people choose to build. So why is all that information locked away in your design studio? Shouldn’t there be a better way? Chad Bria with Envision joins us this week to talk about it. Small Talk Breaking down the stats on the over 8,000 downloads […]
1 hr 1 min
July 29, 2018Ep 24: Let Them Build It & They Will Come
Personalizing your new home is one of the main reasons people choose to build. So why is all that information locked away in your design studio? Shouldn’t there be a better way? Chad Bria with Envision joins us this week to talk about it.
Small Talk
Breaking down the stats on the over 8,000 downloads of the podcast so far, including the 5 most popular episodes:
#5: Ep 5 – Old Habits Die Hard with Steve Shoemaker
#4: Ep 19 – Marketing Like A Girl with Alaina Money
#3: Ep 1 – Landing Pages Forever (Sometimes)
#2: Ep 4 – Ep 4 – Fixing That Broken Community
#1: Ep 14 – Where Home Shoppers Go Online with Jake Scherrer from Zillow
Story Time
A gym near Andrew is trying to Presale Without Fail
Kevin shares 3 important things to keep in mind when it comes to reports provided to you from outside parties
News
It now takes up to 10.4 months to build a new home – that can make it harder to sell new builds
Facebook’s latest earning report has everyone scared. Advertisers shouldn’t be – things are actually getting better
Google Ads is here!
360 Topic Of The Week
Let Them Build It & They Will Come with Chad Bria at Envision
This Week’s Question Of The Week
Do you use a dedicated design studio as part of your customer experience? Why or why not?
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not sell you!
The post Ep 24: Let Them Build It & They Will Come appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 1 min
July 23, 2018 Ep 23: Stop Screwing It Up!
Lay down on the couch – the Dr is in. This week we’re diving deep into your brain (and ours) to uncover 8 things that can really trip you up. Story Time Andrew has some tips for home builder videos (especially on social media) based on this gem: https://www.youtube.com/watch?time_continue=1&v=0uWGXw-q_WM Kevin is excited to hear that a […]
1 hr 3 min
July 23, 2018Ep 23: Stop Screwing It Up!
Lay down on the couch – the Dr is in. This week we’re diving deep into your brain (and ours) to uncover 8 things that can really trip you up.
Story Time
Andrew has some tips for home builder videos (especially on social media) based on this gem: https://www.youtube.com/watch?time_continue=1&v=0uWGXw-q_WM
Kevin is excited to hear that a home builder has started their own podcast! Listen here: https://apple.co/2uLL6D9
News
Amazon holds an “event about nothing” and sells hundreds of millions of things
The real estate sign is “completely reinvented” for the first time in 50 years
Facebook testing AR ads for fashion – up next… real estate?
360 Topic Of The Week
Stop Screwing It Up! 8 Cognitive Biases That Screw Up Home Builder Sales & Marketing Efforts
Infographic here: https://goo.gl/kxXEca
Answers to Last Week’s Question Of The Week
This Week’s Question Of The Week
Is there one of the biases we covered that you see builders struggle with more than another?
Two BONUS Stories (shhhh!)
Subscribe on iTunes —> https://goo.gl/3VHF6V
Subscribe on Google Play —> https://goo.gl/jKwFN9
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not sell you!
The post Ep 23: Stop Screwing It Up! appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 3 min

About Market Proof Marketing: Home Builder Marketing Insights

From the publisher's feed

A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories…