Market Proof Marketing: Home Builder Marketing Insights

By Kevin Oakley: New Home Marketing from Do You ConvertBusiness News Marketing Business News Tech News

Market Proof Marketing: Home Builder Marketing Insights episodes

November 07, 2018 Ep 37: Headlines Can Be Deceiving
Kevin is normally pretty calm and steady with his emotions, but this week he’s pretty darn cranky because of one particular news article. Why? The headline (and content) of the piece is potentially harmful to builders who decide to focus on what is being defined as “Killing It” but is actually an old benchmark that […]
54 min
November 07, 2018Ep 37: Headlines Can Be Deceiving
Kevin is normally pretty calm and steady with his emotions, but this week he’s pretty darn cranky because of one particular news article. Why? The headline (and content) of the piece is potentially harmful to builders who decide to focus on what is being defined as “Killing It” but is actually an old benchmark that isn’t as relative to getting real sales results today. Focusing on the right metrics matters, and in this case, we don’t think they did…
Story Time
Andrew’s inspired by a piece of equipment found on concrete mixing trucks
Becca has a design studio appointment coming up for her new home
Kevin shares how the “normalizing” of the market in some regions is causing some unexpected challenges for marketers
News (18:01)
The worst article Kevin’s seen published in years (Who is “Killing It” via social media)
Zero-click searches are growing… a LOT. Why that trend matters for builders
“Stories” are the future of FB & IG according to Zuck
FB is getting their stick out and aggressively banning advertisers
Social media ad costs could skyrocket over the holidays due to demand by Radio Shack
Answers To Last Week’s Question Of The Week (48:01)
New Question Of The Week
How does your builder give back to the community or to your employees? Share ideas to inspire others and help us all get in the holiday spirit.
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 37: Headlines Can Be Deceiving appeared first on Online Sales and Marketing for Home Builders - DYC.
54 min
October 31, 2018 Ep 36: What A Difference 3 Years Makes
Does it feel like much has changed since 2015? When it comes to where website traffic is coming from for home builders – it certainly has! Overall, traffic and leads are WAY up, but where they are coming from is important to understand too. Story Time Unlimited traffic to your site for only $35? Yikes. […]
1 hr
October 31, 2018Ep 36: What A Difference 3 Years Makes
Does it feel like much has changed since 2015? When it comes to where website traffic is coming from for home builders – it certainly has! Overall, traffic and leads are WAY up, but where they are coming from is important to understand too.
Story Time
Unlimited traffic to your site for only $35? Yikes.
Jackie’s on the hunt for a new car
Andrew found something sneaky on a Google My Business listing. Is it genius, or a terrible idea?
News (10:04)
Facebook is also working AR glasses
Google is shutting down wide-open beacon access on Android
Adobe is making Facebook’s 3D photos look sad with Motion Stills preview
Large consulting group data shows that GREAT design really does impact the bottom line
360 Topic Of The Week (27:15)
What a difference three year’s makes. How website traffic sources, quantities, and more has changed and what it means.
Question Of The Week
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 36: What A Difference 3 Years Makes appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr
October 23, 2018 Ep 35: Help! I’m Not Interesting! With Shawn Van Dyke
“My company or our homes just aren’t that interesting” and other common lies home builder marketers tell themselves. Shawn Van Dyke – a master of Instagram – is here to strip away all of your excuses. He built his current company almost exclusively using content creation and social media – and he’s going to tell […]
1 hr 1 min
October 23, 2018Ep 35: Help! I’m Not Interesting! With Shawn Van Dyke
“My company or our homes just aren’t that interesting” and other common lies home builder marketers tell themselves. Shawn Van Dyke – a master of Instagram – is here to strip away all of your excuses. He built his current company almost exclusively using content creation and social media – and he’s going to tell you exactly how he did it.
Story Time
Becca has power again!
Andrew is now a remodeling contractor
News (2:08 )
Google Totally Wants To Replace You (call screening & handle simple tasks)
Facebook’s new hardware device wants to replace FaceTime
Adobe Photoshop is coming to tablets and mobile – RIP Canva?
360 Topic Of The Week (9:38)
Help! I’m Not Interesting! or The Lies We Tell Ourselves About Content Creation with Shawn Van Dyke
Your Answers to Last Week’s Question of the Week (58:36)
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Read the full transcript of this episode here.
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 35: Help! I’m Not Interesting! With Shawn Van Dyke appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 1 min
October 16, 2018Ep 34: The New Presale Without Fail
The most popular ebook in our industry has been revised, expanded, and put into print! The new Presale Without Fail has hit the streets, and we’re going to dive in and share stories from the front lines of community launches around the country.
Story Time
Andrew declares it to officially be “inventory home season.”
Jackie realizes that becoming obsessed about baby product shopping has a lot of things in common with home shoppers.
Kevin shares a quote from Earl Nightingale that came to mind when visiting with a builder about the progress they’ve made.
News
3D photos rolling out to Facebook / VR
Facebook lead forms are back in a new disguise! Use at your own risk…
Another social network bites the dust… Google+ closing down
360 Topic Of The Week
Presale Without Fail – the all new paperback edition hits the streets. We share stories of failure and success – and what’s new this time around
What it’s not
A magic bullet. It can’t fix stupid, ugly, or greedy.
A one-size-fits-all approach. It is more like a choose your own adventure.
Marketing can’t do it on its own. Operations and sales must also be aligned.
What it is
A process to sell 30% more homes (or more) – or at higher profit margins.
An organized and documented process that can be iterated on.
Presale Without Fail recorded webinar (if this is all new to you – watch this!)
Your Answers to Last Week’s Question of the Week
New Question of the Week
Do you find new community launches to be organized chaos – or a defined process where everyone knows their part?
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 34: The New Presale Without Fail appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 2 min
October 16, 2018 Ep 34: The New Presale Without Fail
The most popular ebook in our industry has been revised, expanded, and put into print! The new Presale Without Fail has hit the streets, and we’re going to dive in and share stories from the front lines of community launches around the country. Story Time Andrew declares it to officially be “inventory home season.” Jackie […]
1 hr 2 min
October 09, 2018 Ep 33: Trash Your Marketing Calendar
This week the DYC team discusses whether a stand-alone marketing calendar is an obsolete relic of the past, or a must-have document. Don’t hit delete on yours just yet – we’ll share the pros and (a lot) of the cons. Story Time Andrew’s falling deeper in love with Amazon and their products. Becca’s building a […]
1 hr 2 min
October 09, 2018Ep 33: Trash Your Marketing Calendar
This week the DYC team discusses whether a stand-alone marketing calendar is an obsolete relic of the past, or a must-have document. Don’t hit delete on yours just yet – we’ll share the pros and (a lot) of the cons.
Story Time
Andrew’s falling deeper in love with Amazon and their products.
Becca’s building a new house!
Kevin wants you to make sure you are conscious of the trade-off between results and efficiency – sometimes doing this a less efficient way is better.
News
Snapchat and Amazon may be looking to team up (or more?)
Amazon isn’t building their own houses yet, but they did invest in a modular building company via their Alexa fund
Website redesign mistakes that destroy SEO
Google Trend data analysis for Sept 2018
Top 3 marketing takeaways from the 2018 Online Summit – via Andrew
360 Topic Of The Week
Are marketing calendars a must-have tool in your arsenal, or a complete waste of time?
New Question of the Week
What documents/dashboards/reports do you look at on a regular basis to tell you where marketing SHOULD be going?
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 33: Trash Your Marketing Calendar appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 2 min

About Market Proof Marketing: Home Builder Marketing Insights

From the publisher's feed

A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories…