Market Proof Marketing: Home Builder Marketing Insights

By Kevin Oakley: New Home Marketing from Do You ConvertBusiness News Marketing Business News Tech News

Market Proof Marketing: Home Builder Marketing Insights episodes

January 09, 2019Ep 42: A Fireside Chat With Tim Rethlake
How can you maximize the perceived value of the homes you build? It goes way beyond price and location for those who are willing to take the time to put in the work and partner with the right companies. Tim Rethlake will give you unparalleled insight into how much work goes into developing and marketing the products that make up our homes – are you capitalizing on those efforts? Apologies for some audio inconsistencies, but if you can hang in for a few minutes you’ll be positively hooked with the wisdom Tim shares.
Story Time
Geofencing isn’t something you should be paying extra for, or should find mysterious / magical
Interactive game show! Which bar does better business based on social media metrics?
Cougar selfies are moving to Instagram from Facebook?
News (10:26)
Market Proof Marketing t-shirt swag available (Happy Acres, Presale Without Fail, and more). 100% of proceeds goes to charity.
Costs for social ads are dropping as more users / CTRs continue to increase
The shifting sands of attribution / Why branding is something you can’t completely ignore
TrustInsights “headline trends’ for 2019
360 Topic of The Week (29:28)
A Fireside Chat with Tim Rethlake from Hearth & Home Technologies (Heat&Glo, Heatilator, Majestic, and more)
“I’m in the romance and entertainment business.”
“We’re shifting from being in the business of helping sellers sell, to helping buyers buy.”
“2019 will be a good year. It will be a different year.”
Connect with Tim on Twitter
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 42: A Fireside Chat With Tim Rethlake appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 18 min
January 09, 2019 Ep 42: A Fireside Chat With Tim Rethlake
How can you maximize the perceived value of the homes you build? It goes way beyond price and location for those who are willing to take the time to put in the work and partner with the right companies. Tim Rethlake will give you unparalleled insight into how much work goes into developing and marketing […]
1 hr 18 min
December 30, 2018 Ep 41: OSC Straight Talk With Andy Gottesman
How can an OSC contribute to appointment and sales results while also regularly walking every inventory home, taking all the photos, flying drones, and more? Andy Gottesman from M/I Homes joins us to share his insights into 6 years as an OSC and what the next steps in his career path looks like. Story Time […]
1 hr 11 min
December 30, 2018Ep 41: OSC Straight Talk With Andy Gottesman
How can an OSC contribute to appointment and sales results while also regularly walking every inventory home, taking all the photos, flying drones, and more? Andy Gottesman from M/I Homes joins us to share his insights into 6 years as an OSC and what the next steps in his career path looks like.
Story Time
Andrew & Becca have updates on their new home progress
Kevin notices some changing trends on cost per lead for online and offline efforts and also wonders why offline conversion rates aren’t improving faster…
News (19:35)
Google’s Home Alone ad wins the internet. We break down why it went viral and what they did well.
Some luxury developers are offering out of this world incentives…
Mobile-first indexing now powers more than half of Google search results. What’s that mean?
360 Topic of The Week (30:33)
OSC Straight Talk with Andy Gottesman from M/I Homes
Misc Links
This American Life episode on what caused the Great Recession
ZillowTheDog on Insta
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 41: OSC Straight Talk With Andy Gottesman appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 11 min
December 17, 2018 Ep 40: A Tale Of Two (Pre-Start) Homes
Both Andrew & Becca are in the pre-start phase of their new home experience. The contract’s signed, but the homes haven’t begun construction yet. Hear their perspective on the good, the bad, and the… missed opportunities? Story Time Creepy ads are targeting Andrew (and his new home progress) Becca is feeling a bit left out […]
47 min
December 17, 2018Ep 40: A Tale Of Two (Pre-Start) Homes
Both Andrew & Becca are in the pre-start phase of their new home experience. The contract’s signed, but the homes haven’t begun construction yet. Hear their perspective on the good, the bad, and the… missed opportunities?
Story Time
Creepy ads are targeting Andrew (and his new home progress)
Becca is feeling a bit left out in the cold
An amazing example from Destination Homes of a “here’s what happens behind the scenes” video for buyers
Kevin wants you to dig into “targeted display” and has an update about Builder Magazine’s social media article
News (8:22)
Agorapulse checks to see which layout in FB performs best for getting traffic to your site (but we respectfully disagree)
More reasons you should own all of your own accounts when working with a partner / agency
Google responsive ads get an upgrade (already!)
Answers Last Week’s Question Of The Week (56:40)
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 40: A Tale Of Two (Pre-Start) Homes appeared first on Online Sales and Marketing for Home Builders - DYC.
47 min
December 03, 2018 Ep 39: Realtors & Reputation with Sean Carpenter
The post Ep 39: Realtors & Reputation with Sean Carpenter appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 3 min
December 03, 2018Ep 39: Realtors & Reputation with Sean Carpenter
Sean Carpenter joins us this week to talk about creating relationships, solving problems, and having fun. Hear the lesson’s he has learned from over 20 years in real estate as a Realtor, trainer, and leader. Also, don’t forget to join our Facebook Group for additional content throughout the week or to ask questions from your peers!
Story Time
Andrew is building a NEW HOME!

Kevin gets a note about people camping out 3 days ahead of a Presale Without Fail event

News (8:22)
Google has more of a monopoly on search than you know

Now is a great time of year to fix your 404 errors

Airbnb is looking to get into the home construction game

FB’s ad manager keeps breaking – it’s not just you

Recommended resource: The Cognitive Bias podcast

360 Topic Of The Week – Realtors & Reputation with Sean Carpenter (19:14)
R.E.P.U.T.A.T.I.O.N. – get the full outline

3 Cs
Competence

Confidence

Clarity

QBQ! The Question Behind The Qustion – Sean’s book recommendation

Sean’s website – Carp’s Corner

Answers Last Week’s Question Of The Week (56:40)

New Question Of The Week
How does your home builder celebrate the season?
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 39: Realtors & Reputation with Sean Carpenter appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 3 min
November 13, 2018 Ep 38: Zillow Dishes On The Data with Kristin Duffy
Kristin Duffy joins us to break down the why, the what, and the WOW from Zillow’s in-depth report on new home shoppers. For the best possible experience, go download your own copy first before hitting play. Story Time Jackie wants to make sure any holiday campaigns are as clear as possible to your prospects Kevin […]
1 hr 5 min
November 13, 2018Ep 38: Zillow Dishes On The Data with Kristin Duffy
Kristin Duffy joins us to break down the why, the what, and the WOW from Zillow’s in-depth report on new home shoppers. For the best possible experience, go download your own copy first before hitting play.
Story Time
Jackie wants to make sure any holiday campaigns are as clear as possible to your prospects
Kevin has a REALLY fun story about cost coding and budgets
Becca had her design appointment for her new home (in 5 short hours!)
News (14:01)
Robots and A.I. really want to take over these jobs (two are near and dear to us)
Facebook opens pop-up stores inside Macy’s – Why?
360 Topic Of The Week – Zillow Dishes On The Data with Kristin Duffy (21:44)
Insights from the New Construction Consumer Housing Trends Report 2018
New Question Of The Week (x2)
How does your builder give back to the community or to your employees? Share ideas to inspire others and help us all get in the holiday spirit.
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 38: Zillow Dishes On The Data with Kristin Duffy appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 5 min

About Market Proof Marketing: Home Builder Marketing Insights

From the publisher's feed

A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories…