Market Proof Marketing: Home Builder Marketing Insights

By Kevin Oakley: New Home Marketing from Do You ConvertBusiness News Marketing Business News Tech News

Market Proof Marketing: Home Builder Marketing Insights episodes

May 13, 2019 Ep 52: Design Studios with Jane Meagher
Are design studios simply a fad, or an integral part to how home builders provide an exceptional experience while also increasing their profit margins? Jane Meagher – the president of Success Strategies joins us this week to share a few of the lessons she’s learned from being involved in over 150 studios across North America! […]
1 hr 4 min
May 13, 2019Ep 52: Design Studios with Jane Meagher
Are design studios simply a fad, or an integral part to how home builders provide an exceptional experience while also increasing their profit margins? Jane Meagher – the president of Success Strategies joins us this week to share a few of the lessons she’s learned from being involved in over 150 studios across North America!
DYC is HIRING! (Come Join Us!)
now.doyouconvert.com/grow to apply
We’ve already hired a Content & Event Manager who is joining us in June, but we are also looking for two more marketers to join our team
Story Time
Kevin explains how to tell if you need to update your ad creative or leave it alone (Different, or Better?)
Andrew shares a scary story about how the lack of controlling your account could cost you a LOT
Becca talks about how haters took over a Facebook ad, and what should / could be done about it
News (19:38)
Do photos or “graphics” do better on Instagram (and likely everywhere else)
Home builders getting creative about how to extend their customer connection and drive revenue
360 Topic – Design Studios with Jane Meagher (32:20)
How Jane works with builders
Andrew shares his design studio experiences
Jane talks about the struggle with integrating technology the way our customers want
New Question Of The Week (61:28)
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Read the full transcript of this episode here.
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 52: Design Studios with Jane Meagher appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 4 min
May 06, 2019 Ep 51: Existing Home Industry In Chaos
By all accounts the existing home industry is in a state of chaos. Every week brings new headlines, new initiatives to try and change the system, and huge competitors locking horns as they try to dominate the new era of real estate. It is fascinating to watch, and also an inside look into what is […]
54 min
May 06, 2019Ep 51: Existing Home Industry In Chaos
By all accounts the existing home industry is in a state of chaos. Every week brings new headlines, new initiatives to try and change the system, and huge competitors locking horns as they try to dominate the new era of real estate. It is fascinating to watch, and also an inside look into what is likely coming down the line for the NEW home industry in the next three to five years.
Story Time
Becca has a house update – the builder would like to move the closing date
Kevin’s confused by being asked to not credit walk-in traffic to online advertising impact
Andrew is inspired by a podcast interview with the Pittsburgh Penguins Director of Sport Performance
News & 360 Topic Hybrid (12:52)
Concerns Over Fair Housing Aren’t Over – It’s Not Just Facebook
Realtor.com getting out of “lead generation?” Brokers freaking out
Rich Barton – CEO of Zillow Group – is interviewed for NPR’s Here & Now about their accelerated push into Instant Offers
Answers To Last Week’s Question Of The Week (42:37)
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 51: Existing Home Industry In Chaos appeared first on Online Sales and Marketing for Home Builders - DYC.
54 min
April 16, 2019 Ep 50: Celebrating 50 Episodes with Jeff Shore!
Jeff Shore joins us for our 360 conversation as we celebrate our 50th episode! You’ll likely learn things about Jeff you’ve never known before – and also his perspective on the difference between sales and marketing. PLUS – how does he REALLY feel about “dare to compare” worksheets? Story Time Jackie is excited about some […]
1 hr 11 min
April 16, 2019Ep 50: Celebrating 50 Episodes with Jeff Shore!
Jeff Shore joins us for our 360 conversation as we celebrate our 50th episode! You’ll likely learn things about Jeff you’ve never known before – and also his perspective on the difference between sales and marketing. PLUS – how does he REALLY feel about “dare to compare” worksheets?
Story Time
Jackie is excited about some of the design trends that she is seeing from new builder websites
Andrew is fascinated by all the hate that builders / developers can get from the “not in my backyard” crowd
Kevin shares about how it felt to do his latest presentation on Presale Without Fail
News (17:31)
Three keynote speakers for The Online Sales & Marketing Summit announced
HUD Slaps Facebook with Housing Discrimination Charge
New Cool Tool Alert! Crowd Tangle Chrome extension lets you see who shared a link on your site and where they shared it.
Draper DNA’s report on Big Builder Social Media
360 Topic Of The Week – We’re Joined By The Legend: Jeff Shore (32:51)
Jeff is President of Shore Consulting, Inc. which specializes in psychology-based sales training programs. Using these modern, real-world techniques, Jeff Shore’s sales training clients generated over $30 billion in sales last year.
What is Jeff Shore’s super power?
What does he think the difference between sales and marketing is?
How did he end up becoming a coach and trainer?
Answers To Last Week’s Question Of The Week (65:53)
New Question Of The Week
What design software do you use to edit images / create ads?
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Read the full transcript of this episode here.
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 50: Celebrating 50 Episodes with Jeff Shore! appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 11 min
March 26, 2019 Ep 49: Convert To Conversion Campaigns For More Conversions
With all the rule changes Facebook just rolled out taking away even more targeting options… what’s a home builder to do? Setup and use conversion campaigns of course! We’ll walk you through what they are, how they work, and step-by-step setup. We’ve been using them for a while now, and now it’s time to let […]
46 min
March 26, 2019Ep 49: Convert To Conversion Campaigns For More Conversions
With all the rule changes Facebook just rolled out taking away even more targeting options… what’s a home builder to do? Setup and use conversion campaigns of course! We’ll walk you through what they are, how they work, and step-by-step setup. We’ve been using them for a while now, and now it’s time to let you in on exactly what kind of magic they can create.
Story Time
Kevin shares how much money it would take to completely dominate paid search in one of the best housing markets in the country
Becca has a story about keeping the Online Sales team looped into what marketing is doing for maximum results
Andrew had his pre-drywall walk through on his new home with both the builder, and a 3rd party inspector
News (14:42)
More in-depth review of home builder social stats (tease – more next week!)
Facebook changes their rules for real estate related ads
360 Topic Of The Week – Upgrade Your Ad Effectiveness With Conversion Campaigns (27:07)
With all the rule changes Facebook just rolled out… what’s a builder to do? Setup and use conversion campaigns of course! We’ll walk you through what they are, how they work, and step-by-step setup. We’ve been using them for a while now, and now it’s time to let you in on exactly what kind of magic they can create.
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Read the full transcript of this episode here.
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 49: Convert To Conversion Campaigns For More Conversions appeared first on Online Sales and Marketing for Home Builders - DYC.
46 min
March 22, 2019Ep 48: Are You Listening To Your Customers? with Paul Cardis
Are you listening to your customers? Really listening? Paul Cardis, the Founder and CEO of Avid Ratings joins us to talk about how important truly listening to your customers is, and how he’s focused on doing it the right way. Oh, and he’ll also explain how not to get your Google My Business account banned – kind of important.
Story Time
Andrew was surprised to hear back from a real person after giving feedback on a survey
Becca had her pre-drywall meeting on her new home!
Kevin shares about his trip to Guatemala and how you can get involved by… implementing digital registration in your model homes? Yep!
now.doyouconvert.com/unbounce
News (14:37)
You need more content – your analytics data can prove it
FB is rolling out new metrics. Should you care?
Augmented reality making its way to Google Maps
Why is tech and marketing so hard? You don’t really know your customer
360 Topic Of The Week (31:19)
Are you listening to your customers? Ratings, reviews, and other important topics around customer experience with Paul Cardis.
Question Of The Week
Are you using Google Analytics, Google Tag Manager, or you’re not sure, but you can see your data and everything works? : )
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Read the full transcript of this episode here.
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 48: Are You Listening To Your Customers? with Paul Cardis appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 3 min
March 22, 2019 Ep 48: Are You Listening To Your Customers? with Paul Cardis
Are you listening to your customers? Really listening? Paul Cardis, the Founder and CEO of Avid Ratings joins us to talk about how important truly listening to your customers is, and how he’s focused on doing it the right way. Oh, and he’ll also explain how not to get your Google My Business account banned […]
1 hr 3 min

About Market Proof Marketing: Home Builder Marketing Insights

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A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories…