Amazon seems to be eating the world. So what does it take for a new product launch on Amazon to be successful and stand out from the crowd? This week we talked with Andrew Morgans, the founder of Marknology – an Amazon Product Accelerator to find out. The parallels to a successful community launch may (or may not) surprise you.
Story Time Becca’s house update – framing is about to start.Andrew – No construction yet – stuck in permitting. Plus a dive bar update!Kevin did a webinar (get the recording), got a scary email from Google, and “the best week ever.”News (14:17 )Emojis in emails – does it result in higher open rates?How about emojis on Insta?A new social app is making some news by letting you be “alone together” by sharing your screenGoogle wants to take over your account without really clearly asking you. Warning!Building a single family home to rent it is getting more popular as home builders diversify.360 Topic of The Week (31:08)The Secrets of Amazon – how Andrew Morgans helps all kinds of products breakthrough the crowded marketplace using research, content, and marketing at his Amazon accelerator – Marknology.What is The Ad Doctor wanted to start a sock company?Does he think Amazon will be disrupting home building soon, or down the road?The Question of the Week (51:57)Are you going to the International Builders’ Show? How many times have you been before?Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
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