Market Proof Marketing: Home Builder Marketing Insights

By Kevin Oakley: New Home Marketing from Do You ConvertBusiness News Marketing Business News Tech News

Market Proof Marketing: Home Builder Marketing Insights episodes

August 09, 2019Ep 61: Online Content Challenges, Solutions & Advice with Kevin Weitzel
Prospects are visiting your communities, homes are selling… things are “good enough” today. But are you investing in tomorrow’s homebuyer? On this week’s episode, we chat with Kevin Weitzel from Outhouse about anticipating future content needs of both builders and consumers, producing consistently exceptional content, and best practices in technology implementation and application.
Story Time (1:15)
Kevin is offered to be a thought leader on Forbes.com. Guess how much it costs…
Becca ponders when it’s appropriate to send ad traffic to blog posts rather than landing pages.
Our first MPM voicemail!
News (10:40)
DYC is speaking at IBS 2020!
Where are advertisers spending their money today – Google, Facebook or Amazon? Plus, where DYC is spending money…
Tie Together Offline & Online Engagement with “Store Visits” in Google Analytics – Google’s attempt to be #1 again?
360 Topic of the Week – Online Content Challenges, Solutions & Advice with Kevin Weitzel (27:52)
Kevin Weitzel is the Business Development Manager for Outhouse, an outsource services company for production home builders specializing in architectural services, rendering, animation, interactive platforms, commercial printing and more.
The history of Kevin’s notable facial hair
The story behind the company name
Why “good enough” is more of a challenge for builders than budget
Consistency is King
The proper implementation and application of technology.
Listen to your data
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 61: Online Content Challenges, Solutions & Advice with Kevin Weitzel appeared first on Online Sales and Marketing for Home Builders - DYC.
53 min
August 02, 2019Ep 60: Content Marketing with Thais Cuffy
On this week’s episode we introduce Thaïs Cuffy, who manages everything content and event-related at Do You Convert! Thaïs has been in the new home industry for over 10 years, leading marketing efforts for a top sales and marketing agency and a leading software company. Learn her approach to content marketing, where she finds inspiration, and why cross-department communication is key to content strategy.
Story Time (1:00)
Becca is changing how she feeds her horse and shares how that relates to healthy marketing programs.
Andrew attends a weight-lifting clinic and discovers how making small, incremental changes to his hack squat yields 200% better results. The same can happen in marketing.
Thaïs made it this week! She shares how she rode out Tropical Storm Barry, and why it’s valuable to over-prepare for the unexpected.
Kevin also has a horse story, but it’s not as motivating as Becca’s.
News (11:49)
Facebook has been fined $5 billion for privacy violations – was it enough?
New Amazon-Realogy partnership – is Amazon getting into real estate?
360 Topic of the Week – Content Marketing with Thaïs Cuffy (24:11)
Thaïs’ origin story: from The Marketing Directors to Lasso CRM to Do You Convert
Her approach to content marketing
Where to find content inspiration
Favorite content and social platforms
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 60: Content Marketing with Thais Cuffy appeared first on Online Sales and Marketing for Home Builders - DYC.
45 min
July 25, 2019Ep 59: Swimming in the Deep End with Chad Sanschagrin
There’s no substitute for hard work – in business or life. In this week’s episode, we talk to Chad Sanschagrin, owner of Cannonball Moments, to learn how he rose from knowing nothing about home building to becoming the #1 sales agent in the country for a large, national builder. His lessons of perseverance and discipline can benefit anyone in new home marketing or sales looking to expand their knowledge and perfect their craft.
Story Time (6:54)
Andrew questions if builders should publicly post incentives or price discounts.
Jackie has a technology nightmare and advises how to avoid your own.
Kevin suggests how to change sales and marketing attribution models with minimal confusion.
News (32:08)
FaceApp has been the rage on social media – does it now own your personal data?
Amazon acquires Sizmek – what that means for display advertising
360 Topic of the Week – Swimming in the Deep End with Chad Sanschagrin (42:41)
Chad is the owner and CEO of Cannonball Moments, a corporate performance coaching company. He is also an author, international keynote speaker, and trainer.
A story of perseverance: After 5 years and 20 submissions, Chad will be speaking at IBS 2020
A story of discipline: How he learned the home building business from the ground up after a career change – and became the #1 sales person in the country for his builder
Advice on sales and marketing working in harmony
Why builders (and people) should never proclaim to be “the best.”
Question of the Week: (1:31:50)
Answers to last QOTW: How do you (or do you) measure foot traffic in your model homes and sales centers?
New QOTW: What is your most challenging summer month for sales and traffic?
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Read the full transcript of this episode here.
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 59: Swimming in the Deep End with Chad Sanschagrin appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 36 min
July 18, 2019 Ep 58: Back to Basics with Local SEO
This week, Andrew is (finally) closing on his new home, and Thaïs is riding out a tropical storm in New Orleans! Kevin and Becca drop a quick episode to discuss the latest in local SEO, the most interesting breakthrough technologies, and the best tools for IG analytics.
Story Time (4:13)
Becca shares tips for controlling most relevant comments on Facebook ads.
Kevin’s take on the value of organic social media.
News (18:00)
The State of Local SEO
10 Breakthrough Technologies
Instagram Analytics Guide
Reminder: MPM has a phone number! Call in and leave a voicemail with your comment or question. We’ll play it on the next episode: 404-369-2595.
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Read the full transcript of this episode here.
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 58: Back to Basics with Local SEO appeared first on Online Sales and Marketing for Home Builders - DYC.

The post Ep 58: Back to Basics with Local SEO appeared first on Online Sales and Marketing for Home Builders - DYC.
34 min
July 11, 2019Ep 57: Measuring Walk-In Traffic with Michael Guimarin
Is foot traffic as important as online traffic? Can it even be measured effectively? If so, what do we do with the data? On this week’s episode, we speak with Michael Guimarin, Enterprise Account Executive for Dôr, to answer these questions and more. We also address privacy concerns and trends when it comes to technology and data collection.
Story Time
Andrew’s #liveupdate: Closing is happening!! Plus, he decides that MS Excel is a requirement for all marketers.
Jackie shares some ideas for sales and marketing departments to bridge the gap (and get along).
Kevin introduces Krisp, a tool to mute background noise on calls.
News (13:20)
We have a Market Proof Marketing phone line! You can now call in with questions, comments and feedback: 404-369-2595.
The premier episode of DYC’s new series – Online People Talking with Jen Barkan #OPTInwithJen
Zillow introduces computer vision to Zestimate.
Facebook melted! #Facebookdown
Facebook Housing, Employment & Credit changes coming June 27, 2019
360 Topic of the Week – Counting Traffic with Michael Guimarin from Dôr (30:21)
Dôr is an analytics system that empowers retailers with actionable data about their foot traffic. Michael, Kevin and Andrew discuss:
Why in-store (model home, sales center) experience is so critical to brand value
How measuring foot traffic connects the bottom of the marketing funnel with the top of the sales funnel
Why simple data is sometimes the most valuable
Privacy concerns when it comes to technology, data collection and where we’re headed
The three statistics any retailer needs to measure
Practical measurement applications for home builders
QOTW: (1:04:09)
Answers to last Question of the Week: Which project management / tracking tool do you use to keep yourself / your team organized?
New Question of the Week: How do you (or do you) measure foot traffic in your model homes and sales centers?
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Read the full transcript of this episode here.
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 57: Measuring Walk-In Traffic with Michael Guimarin appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 10 min
June 27, 2019Ep 56: The Facebook Fear Factor with Dennis O’Neil
Is there any way for Facebook to really control privacy settings? Or has it gotten too big for its own good? On this week’s episode, we explore these questions and more with Dennis O’Neil, president of ONeil Interactive. Dennis recently attended the F8 Facebook Developer Conference and shares what he heard straight from Zuckerberg himself.
Story Time
Andrew explains the different categories of leads, and why it’s important to distinguish when talking about CPL.
Jackie shares the power of word-of-mouth, especially on social media.
Kevin has THREE stories:
The latest Dor update and – in a turn of events – he invites the company president to the podcast
Why Disney can never be replicated
iPads on wheels – good for home builders?
Andrew’s #liveupdate on his new home – closing is delayed!
News (27:47)
REALTOR.com’s hottest housing markets in May
Anti-trust investigations hit Facebook, Amazon, Apple and Google.
IGTV now supports horizontal video – about time!
iTunes is shutting down
360 Topic of the Week – The Facebook Fear Factor with Dennis O’Neil (40:18)
Dennis is president of ONeil Interactive, a web design and digital marketing agency for home builders.
His origin story
We dig into Facebook’s F8 Summit: privacy, what’s next, how it impacts builders, and Zuckerberg’s attempt at joke-telling
Website data – moving beyond analytics
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Read the full transcript of this episode here.
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
1 hr 23 min
June 20, 2019Ep 55: Social, Confidence and Content – 3 Mini Topics
Kevin is out this week, so Andrew, Jackie, and Becca have taken over the podcast! In the past year, they’ve each built a new home. They share where they are on their respective journeys, and how they really feel about the build process. Plus, they talk about getting creative with social media, homes with no photos, and the best way to learn Google products.
Story Time
Andrew is finally getting all his issues resolved on his new home.
Becca has her 30-day “fix-it” appointment. The crooked wall is fixed!
Jackie’s cat, Luna, goes on a diet. Chaos ensues.
360 Topic – Getting Creative with Marketing (13:40)
Social media consistency
How to market a new home with no photos (beyond using renderings)
Google Adwords: Get in there and break stuff
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
38 min
June 13, 2019Ep 54: Real Estate Chaos – Close To Home With Mike Lyon
Whoa! Kevin delayed this episode seeing the light of day for a few weeks after it was recorded… too much travel scheduled in May and June to edit and publish. Mike Lyon comes back to talk about all the details surrounding him selling his own home using only Facebook, Zillow, and BoxBrownie. You won’t believe how the buyer actually found out the home existed… or maybe it will turn out exactly as you’d expect?
Story Time
Kevin’s 40 Under 40 talk isn’t going to be the normal style
Andrew shares his thoughts from interviewing quite a bit lately
Becca talks about a tool she’s used a lot in digital marketing the past week
News (13:00)
Walk-In traffic counter that may work well for home builders
Huge FB/IG account closes and moves to Twitter only… will they stay away?
NAR anti-trust suit has some nervous
Data studio really can do it all (public service announcement)
360 Topic – Real Estate Chaos Close To Home with Mike Lyon (31:36)
How he sold his home step-by-step
Where the buyer ACTUALLY came from
Mike’s thoughts on iBuyers / real estate changes since going through this process
Answers to Last Week’s Question of the Week (52:05)
How often do you meet with sales leadership?
New Question of the Week
What project management / tracking tool do you use to keep yourself / your team organized?
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 54: Real Estate Chaos – Close To Home With Mike Lyon appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 8 min
May 20, 2019 Ep 53: Selling Houses On The Side
Marketing your own house (or those of friends and family) has never been easier thanks to two simple tools that work together amazingly well. Also this week… someone you all know and love is joining the team at Do You Convert, Andrew has a house update, and we talk a bit more about Facebook and […]
46 min
May 20, 2019Ep 53: Selling Houses On The Side
Marketing your own house (or those of friends and family) has never been easier thanks to two simple tools that work together amazingly well. Also this week… someone you all know and love is joining the team at Do You Convert, Andrew has a house update, and we talk a bit more about Facebook and Insta.
DYC is HIRING! (Come Join Us!)
now.doyouconvert.com/grow to apply
Looking for one more fantastic home builder marketers to join our team
Story Time
Andrew talks about the most important part of budgeting for a digital campaign
Jackie asks if sometimes good actually IS good enough
Kevin shares how he’s been helping people sell their own home on the side using only two tools
By popular demand – we circle back to get an in-depth house update from Andrew
News (29:00)
Yes, you can bulk verify your locations with Google if you have 10+ locations
Breaking News: Thais Cuffy joining the DYC team as our Content & Event Manager!
Facebook Ad Library tool – what it can and can’t (yet) do
Instagram may hide public facing “like” counts
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 53: Selling Houses On The Side appeared first on Online Sales and Marketing for Home Builders - DYC.
46 min

About Market Proof Marketing: Home Builder Marketing Insights

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A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories…