Market Proof Marketing: Home Builder Marketing Insights

By Kevin Oakley: New Home Marketing from Do You ConvertBusiness News Marketing Business News Tech News

Market Proof Marketing: Home Builder Marketing Insights episodes

March 12, 2019 Ep 47: Real Questions from IBS2019
Kevin’s back from Guatemala to share his insights from The International Builders’ Show. Then, Andrew and Kevin share their answers to several questions they were either asked from the stage or right after they finished their talks. We’ve picked specific ones we think are beneficial for everyone to hear the answers. Have a question you […]
59 min
March 12, 2019Ep 47: Real Questions from IBS2019
Kevin’s back from Guatemala to share his insights from The International Builders’ Show. Then, Andrew and Kevin share their answers to several questions they were either asked from the stage or right after they finished their talks. We’ve picked specific ones we think are beneficial for everyone to hear the answers. Have a question you want answered? Email show at doyouconvert.com
Story Time
Jackie shares a secret shop experience that left her wanting
Andrew had his call with a Google Rep today, so he’s got to get that off his chest
Kevin shares his thoughts on IBS2019 since he wasn’t part of last week’s episode
News (17:24)
AI Is Now Creating Human Faces
40% of AI Startups Have No Evidence of AI
Google Ads Moving To First-Price Auction Format Soon
360 Topic of The Week (30:25)
Questions we got from our talks at last week’s show.
Why do you say that branding isn’t important?
My builder doesn’t show square footage on our materials. Is this a big deal, or not?
How do I know if it’s time to jump ship to another builder?
What was it called where you upload people from the CRM to Facebook to see Facebook’s attribution data?
Are you actually seeing good leads from Facebook?
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 47: Real Questions from IBS2019 appeared first on Online Sales and Marketing for Home Builders - DYC.
59 min
February 28, 2019 Ep 46: Team DYC Hijack (IBS Review Special)
Kevin’s out of the country, so the team hijacked the studio to produce their own episode discussing everything that happened at this year’s International Builders’ Show.
30 min
February 28, 2019 Ep 46: Team DYC Hijack (IBS Review Special)
Kevin’s out of the country, so the team hijacked the studio to produce their own episode discussing everything that happened at this year’s International Builders’ Show.
The post Ep 46: Team DYC Hijack (IBS Review Special) appeared first on Online Sales and Marketing for Home Builders - DYC.
30 min
February 08, 2019 Ep 45: The Ad Doctor’s 60 Hours As A Builder
We decided to embed the Ad Doctor with one of our builder partners for 60 hours so he sees the gritty reality of what it’s like to be a marketing and sales leader on the front lines. Hear what surprised him, and how his outbound calls as a fill-in OSC went. We’ll also go behind […]
56 min
February 08, 2019Ep 45: The Ad Doctor’s 60 Hours As A Builder
We decided to embed the Ad Doctor with one of our builder partners for 60 hours so he sees the gritty reality of what it’s like to be a marketing and sales leader on the front lines. Hear what surprised him, and how his outbound calls as a fill-in OSC went. We’ll also go behind the scenes on his Inventory Homes Shouldn’t Have Birthday’s blog post.
Story Time
Jackie compares email marketing results from two different builder partners
Becca wants to let you know that your FB ads being denied isn’t JUST you… it’s a thing that’s happening right now
Kevin shares his thoughts on why this is merger and acquisition season AND his inflammatory new blog post idea
News (14:1 0)
Social media helped IHOP sell 500,000 burgers a day
10 facts about Americans and Facebook
Facebook can ruin election results, but can it REALLY influence home purchases?
Not sure where to start with SEO? Start here with MOZ’s updated guide
360 Topic of The Week (27:44)
The Ad Doctor’s 60 Hours As A Home Builder
The Question of the Week (48:05)
Your Answers to last week’s QOTW
What session(s) would you most like the DYC team to cover at the show that you won’t be able to attend?
Come See Us At IBS2019!
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
56 min
January 30, 2019 Ep 44: The Secrets of Amazon with Andrew Morgans
Amazon seems to be eating the world. So what does it take for a new product launch on Amazon to be successful and stand out from the crowd? This week we talked with Andrew Morgans, the founder of Marknology – an Amazon Product Accelerator to find out. The parallels to a successful community launch may […]
56 min
January 30, 2019Ep 44: The Secrets of Amazon with Andrew Morgans
Amazon seems to be eating the world. So what does it take for a new product launch on Amazon to be successful and stand out from the crowd? This week we talked with Andrew Morgans, the founder of Marknology – an Amazon Product Accelerator to find out. The parallels to a successful community launch may (or may not) surprise you.
Story Time
Becca’s house update – framing is about to start.
Andrew – No construction yet – stuck in permitting. Plus a dive bar update!
Kevin did a webinar (get the recording), got a scary email from Google, and “the best week ever.”
News (14:17 )
Emojis in emails – does it result in higher open rates?
How about emojis on Insta?
A new social app is making some news by letting you be “alone together” by sharing your screen
Google wants to take over your account without really clearly asking you. Warning!
Building a single family home to rent it is getting more popular as home builders diversify.
360 Topic of The Week (31:08)
The Secrets of Amazon – how Andrew Morgans helps all kinds of products breakthrough the crowded marketplace using research, content, and marketing at his Amazon accelerator – Marknology.
What is The Ad Doctor wanted to start a sock company?
Does he think Amazon will be disrupting home building soon, or down the road?
The Question of the Week (51:57)
Are you going to the International Builders’ Show? How many times have you been before?
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 44: The Secrets of Amazon with Andrew Morgans appeared first on Online Sales and Marketing for Home Builders - DYC.
56 min
January 21, 2019 Ep 43: Evolution Of The New Home Marketplace with Matthew Slutsky
Have you ever wanted to have a “Buy Now” button on your homes? Our guest this week is making it happen! Matthew Slutsky – founder and president of BuzzBuzzHome joins us to talk about the evolution of the new home marketplace, and why outsourcing your sales and marketing efforts may not be a great idea […]
51 min
January 21, 2019Ep 43: Evolution Of The New Home Marketplace with Matthew Slutsky
Have you ever wanted to have a “Buy Now” button on your homes? Our guest this week is making it happen! Matthew Slutsky – founder and president of BuzzBuzzHome joins us to talk about the evolution of the new home marketplace, and why outsourcing your sales and marketing efforts may not be a great idea in the years to come.
Story Time
Yes, Kevin really thinks that billboards suck!
Andrew got some not great news delivered in a great way on his new home.
News (7:54 )
Attribution models – what they are, and which we prefer
Inventory homes shouldn’t have birthdays!
360 Topic of The Week (17:52)
Matthew Slutsky from BuzzBuzzHome and the evolution of the new home marketplace
What is BuzzBuzzHome
The ‘Buy Now’ button
His views on insourcing vs outsourcing sales and marketing efforts
Matthew on Twitter
Answers to the Question of the Week (47:02)
What percentage of your 2019 budget will be spent on digital?
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 43: Evolution Of The New Home Marketplace with Matthew Slutsky appeared first on Online Sales and Marketing for Home Builders - DYC.
51 min

About Market Proof Marketing: Home Builder Marketing Insights

From the publisher's feed

A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories…