Market Proof Marketing: Home Builder Marketing Insights

By Kevin Oakley: New Home Marketing from Do You ConvertBusiness News Marketing Business News Tech News

Market Proof Marketing: Home Builder Marketing Insights episodes

October 01, 2018 Ep 32: Helping Sales & Marketing Get Along with Chris Hartley
This week Chris Hartley stops by to share his experience of leading sales and marketing teams from his predominately sales background. Hear what he’s found works best to keep sales and marketing working together and singing Kumbaya (or at least not trying to choke each other). Story Time Jackie got a request from a new […]
1 hr 17 min
October 01, 2018Ep 32: Helping Sales & Marketing Get Along with Chris Hartley
This week Chris Hartley stops by to share his experience of leading sales and marketing teams from his predominately sales background. Hear what he’s found works best to keep sales and marketing working together and singing Kumbaya (or at least not trying to choke each other).
Story Time
Jackie got a request from a new marketer who is confused how to market new communities that don’t have content yet
Andrew’s home is SOLD!
Kevin’s recovering from event-itis – a condition that occurs from attending too many amazing marketing events in a short period of time
News
A sneak peek inside Zillow’s latest New Construction Consumer Housing Trends Report
Facebook is facing new scrutiny on how it allows advertisers to target consumers
360 Topic Of The Week
Helping Sales & Marketing Get Along (and how to give amazing gifts) with Chris Hartley
No Question of the Week – We Ran Out Of Time!
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Read the full transcript of this episode here.
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 32: Helping Sales & Marketing Get Along with Chris Hartley appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 17 min
September 18, 2018Ep 31: Live from the 80’s! (at the Online Summit)
Warning! This episode is completely different. We hopped in the time machine, and went back to the 1980’s to celebrate the end of day 1 at the Online Sales & Marketing Summit. As a bonus, try to identify the songs playing in the background. Get ready for a fun and insightful peek behind the curtain…
Live Interviews With Summit Guests!
Justin Nolette
Kim O’Quinn
Dan Mooy
Travis Tipps
Lindsey Bryson, Melanie Clark, and Taylor Brown
Paul Cardis – Founder of Avid Ratings
Jackie and Becca from DYC!
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
45 min
September 18, 2018 Ep 31: Live from the 80’s! (at the Online Summit)
Warning! This episode is completely different. We hopped in the time machine, and went back to the 1980’s to celebrate the end of day 1 at the Online Sales & Marketing Summit. As a bonus, try to identify the songs playing in the background. Get ready for a fun and insightful peek behind the curtain… […]
45 min
September 10, 2018 Ep 30: Your Official 2018 Summit Prep Show
Coming to this year’s Online Sales & Marketing Summit? You’re going to love this week’s show. Not coming? Don’t skip it just yet! Lots of good transparent conversation around the most important topics for new home marketers today awaits you… Story Time An update on some BIG news for Andrew (and his neighbor) Kevin admits […]
49 min
September 10, 2018Ep 30: Your Official 2018 Summit Prep Show
Coming to this year’s Online Sales & Marketing Summit? You’re going to love this week’s show. Not coming? Don’t skip it just yet! Lots of good transparent conversation around the most important topics for new home marketers today awaits you…
Story Time
An update on some BIG news for Andrew (and his neighbor)
Kevin admits that logistical items around events are his least favorite marketing activity
News
Did Nike know the branding move it was making with Colin Kaepernick? Hear our take.
Google wants to KILL the URL (Geez Google! what did it ever do to you?)
360 Topic Of The Week
We started with over 25 potential topics for the marketing sessions at this year’s Online Summit. What made the cut, why, and a sneak peek at the agenda
Answers to Last Week’s Question Of The Week
This Week’s Question Of The Week
Who would you like to see us have on the podcast? (Anyone! From any company or industry)
PS: Be patient – we have a full guest slate already, but we don’t want to miss anyone.
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 30: Your Official 2018 Summit Prep Show appeared first on Online Sales and Marketing for Home Builders - DYC.
49 min
September 05, 2018 Ep 29: The Digital Interpreter – Meredith Oliver
This week Meredith Oliver stops by to talk about what builders struggle with when it comes to websites, digital marketing, and how to bring the latest technology into the model home. We’re also pretty sure you’re going to learn some new things about her that you might not have known before! (Sorry for the delay! […]
1 hr 12 min
September 05, 2018Ep 29: The Digital Interpreter – Meredith Oliver
This week Meredith Oliver stops by to talk about what builders struggle with when it comes to websites, digital marketing, and how to bring the latest technology into the model home. We’re also pretty sure you’re going to learn some new things about her that you might not have known before! (Sorry for the delay! The holiday meant family time first… but we’ve got something special planned to make up for it.)
Story Time
Andrew’s neighbor finally put a for sale sign up after nearly one month of not selling…
Kevin had no idea that a holiday was on the way…
News
Google has a new made up metric – the ad strength indicator. We break down the good and the (maybe) bad of it.
Struggling to find good writers to help you generate better content? You should read this!
Fix your broken community PLUS a deep dive into if advertising is your issue
“Nobody puts baby in the corner.”
360 Topic Of The Week
A fun and transparent conversation with Meredith Oliver!
Answers to Last Week’s Question Of The Week
This Week’s Question Of The Week
Does your builder incorporate any in-model technology for use by your sales team? If so, what?
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 29: The Digital Interpreter – Meredith Oliver appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 12 min
August 27, 2018 Ep 28: Branding Tug Of War (with Jenny NeSmith)
In today’s world branding sometimes gets a bad wrap for not attributing directly to sales results, and yet as A.I. becomes more powerful pure branding (storytelling) is likely to become even more important. Jenny NeSmith from EA Homes joins us to talk about the real-life tug of war between working in the “clouds” and working […]
1 hr 7 min
August 27, 2018Ep 28: Branding Tug Of War (with Jenny NeSmith)
In today’s world branding sometimes gets a bad wrap for not attributing directly to sales results, and yet as A.I. becomes more powerful pure branding (storytelling) is likely to become even more important. Jenny NeSmith from EA Homes joins us to talk about the real-life tug of war between working in the “clouds” and working in the “dirt.”
You MUST watch this IG story from EA Homes before you listen for the best context.
Story Time
Kevin & Andrew share their in-depth chat with a Facebook rep
News
Yes, the housing market is changing. No, you shouldn’t freak
Facebook removes 5,000 targeting options you probably shouldn’t be using anyway
Becca from DYC goes on the hunt for a great VR experience
360 Topic Of The Week
Branding Tug Of War with Jenny NeSmith
Building your own tools can be expensive, but sometimes right (ex: Design Studio)
Painting a rainbow staircase = new community leads? (Yep)
Influencer marketing
Answers to Last Week’s Question Of The Week
This Week’s Question Of The Week
Do you invest time or money in pure branding activities that you know you will not be able to track direct sales to?
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
1 hr 7 min

About Market Proof Marketing: Home Builder Marketing Insights

From the publisher's feed

A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories…