Market Proof Marketing: Home Builder Marketing Insights

Ep 4: Fixing That Broken Community

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How do you diagnose the best way to help a struggling community with your marketing efforts?

  • Story Time 
    • The importance of clear communication and definition of the “problem”
    • Don’t change your answer (if it right) just because of pressure from others
    • News
      • How FB ad strategies affected the last election
      • KW build an AI app for their agents (SO smart)
      • How fast your page loads on mobile is (really) important
      • Surprise! New home sales were UP (why reading beyond the headline is important) 
      • 360 Topic Of The Week
        • Fixing That Broken Community
          • Identify where things are breaking down before jumping to action
          • Mike Lyon’s Professional Builder article on conversion benchmarks
          • Question Of The Week
            • What conferences would YOU go to?
              • https://moz.com/mozcon
              • https://unbounce.com/events
              • https://seattle.digitalsummit.com/
              • Resources Mentioned
                • Pingdom – Page speed insights

                  •  

                  Read the full transcript of this episode here.

                   

                  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not sell you!

                  The post Ep 4: Fixing That Broken Community appeared first on Online Sales and Marketing for Home Builders - DYC.

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                  Market Proof Marketing: Home Builder Marketing InsightsBy Kevin Oakley: New Home Marketing from Do You Convert
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