Listen to my interview with Rusty West, President of Market Scan, a company that has developed innovative data solutions that power today's online e-commerce and digital retailing platforms. Don't miss this deep dive into how digital retailing gets the accurate data it needs to create penny perfect pencils online. Rusty has been in the business for 30+ years. He started Market Scan offering dealer's desking tools and now they calculate 2+ billion payments a month with their mScan API. You will appreciate his perspective on the future of automotive retail.