In episode 102 of the 'What the Futures Podcast,' host Ryan discusses the often frustrating yet crucial aspect of grain contracting targets within Western Canadian farming. Highlights include an in-depth look at how targets can work, a reflective segment on a recent trip to Raleigh, North Carolina revealing the people-centric nature of farming, and various shout-outs for recent accomplishments and contributors to the farming community. Also, noteworthy crop marketing insights include the rising prices of yellow peas, red lentils, and feed barley, as well as the importance of effective target setting. Additionally, listeners get a glimpse of the challenges faced by farmers and the cutthroat competition in the wheat market. Join Ryan in this informative episode made to guide farmers in making better decisions and navigating the intricacies of the agricultural industry.

00:00 Introduction to Episode 102

04:40 Thank Yous and Acknowledgements

07:23 YouTube Apology and Listener Feedback

10:31 Positive Moments and Personal Anecdotes

13:18 Conference Planning and Excitement

18:12 Crop Marketing Insights

26:13 Target Strategies in Grain Marketing

32:02 Upcoming Episodes and Events

33:16 Conclusion and Final Thoughts