Today we'll be deep diving into one of five of the big themes in the Marketer’s Toolkit 2025 for marketers in the EMEA region. Discussing the theme of the age of atomisation are Mark Anderson, customer and commercial consultant, and Tom Johnson, managing director at Trajectory.

The Marketer’s Toolkit 2025 is here: the fourteenth edition of the report draws out five major trends that will define strategic planning, based on an extensive global survey of practitioners.

WARC members can ⁠read the full report here⁠.

If you’re not yet a member, you can find a ⁠sample of the report here⁠.