Linda Popky is a strategic marketing expert and author of Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters and Marketing Your Career, a guidebook to personal branding. Linda has operated Leverage 2 Market Associates for over 13 years working with Fortune 500 companies. In addition, Linda has been named one of the top women of influence in Silicon Valley and inducted into the Million Dollar Consultant Hall of Fame.

In this episode we discuss:

• What does today's marketing landscape look like for companies?
• Is every social media platform noisy?
• Can companies strike a balance between traditional and digital marketing?
• Personal branding tips for professionals.

For more information on Linda Popky visit Leverage 2 Market and follow her on Twitter @LindaPopky. Grab her book Marketing Above The Noise.