You're spending money on Facebook ads, and after a week, you see barely any sales coming through. Naturally, you think Facebook is a bust and pull the plug. But what if those ads were actually working—just not in the way you expected? That's exactly what happened to a Maine lobster company that almost wrote off Facebook as useless after spending $4,000 and seeing only one $200 sale. Turns out, they were actually breaking even within a month and making 10-to-1 returns after 90 days when you accounted for the full customer journey. The person who uncovered this hidden goldmine? Scott Desgrosseilliers, founder and CEO of Wicked Reports, who's been playing detective with marketing data for over a decade. Today, we're diving into how you can stop leaving money on the table by understanding what's really driving your results. https://www.theagentsofchange.com/601 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact