What happens when one of the biggest names in sports takes over one of the biggest stages in marketing? In the January Marketing Bulletin, we dive into Coach Prime Deion Sanders' powerhouse presence at Radio Row ahead of the NFL championship game. Representing California almonds through the Own Your Prime campaign, Coach Prime isn’t just talking football — he’s sharing the recovery benefits linked to almonds with top-tier media outlets and lifestyle influencers. From ESPN to TikTok, hear how this dynamic partnership is leveraging influencer marketing and turning almonds into the ultimate game-day snack. Don’t miss this inside look at the big game buzz, as we unpack how authenticity, strategy and a star-studded spokesperson create marketing magic.