In the August Marketing Bulletin, we dive into the exciting return of the Almond Board of California's "Own Your Prime" campaign, featuring NFL legend Deion Sanders for a second year. Tune in to hear how this partnership will expand its reach with fresh content, new media strategies, and why Coach Prime's genuine love for almonds makes this campaign a game-changer for the industry. Don't miss out on the details driving this successful collaboration and what it means for California almond growers.