Marketing Corner

Marketing Corner

By Jen Montague and Casper RouchmannBusinessMarketing
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Marketing Corner episodes

  • Episode 4: Marketing During Corona

    In this episode, Casper and Jen cover how marketing will look post-covid. How will Marketers need to adapt to the "new normal" of a hyper-digitalized, hybrid remote working world? How can we overcome tracking challenges, build brand loyalty, and make sure you capitalize on the trust you built during the crisis to carry your brand forward?


    The McKinsey report Jen mentions can be accessed here: https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/reimagining-marketing-in-the-next-normal#

    25 min
  • Episode 3: Attribution: Marketing's Pandora's Box

    In this episode, Jen and Casper discuss different attribution modelling, their benefits and their pitfalls. How can you use your attribution data intelligently to optimize efforts without drowning in data? What is the perfect attribution model and will we ever achieve it?


    Update: since recording this episode, at Dixa we implemented a W-shape attribution model where we give a majority of our attribution to first, middle and last touches. 

    21 min
  • Episode 2: Leads Ads vs Branding

    In this episode, Jen and Casper discuss the differences between lead ads and branding, how many resources should go into each, and how important they are in the overall marketing and sales cycles.


    The Binet & Field report Casper mentions can be found here: https://ipa.co.uk/news/binet-and-field-outline-key-formulas-for-brand-building-in-context

    24 min

About Marketing Corner

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Marketing nerds Jen and Casper share their experiences (and mistakes) in all things Marketing.

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