Marketing Corner

Marketing Corner

By Jen Montague and Casper RouchmannBusinessMarketing
Download on the App Store

Marketing Corner episodes

  • Episode 33: Twitter Hot Take

    Casper had a lot on his mind when we got to the studio, so we turned on the mics and cameras and went for it for perhaps one of our most topical episode to date:


    Twitter Hot Takes

    Where we cover: 

    • How one tweet can cost a company billions 
    • The dangers of social media echo chambers 
    • Layoffs with empathy vs whatever Elon is doing
    • Lame dad jokes

      • Let that sink in...

      15 min
    • Episode 32: Managing Your Team: What to Use and When To Meet?

      Asana, Monday, Linear, Notion, Hive, Jira, Trello, Basecamp, Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner and Blitzen... if you're like us, you've tried every project management tool out there. So we thought, why not share our experiences with our listeners :)


      In this episode, Casper and Jen cover the ways they manage their teams, including: 

      - What tools we use for task management 

      - How we set those tools up and use them to keep our teams on track 

      - When best to meet with your team as a group and individually 

      And as a bonus we sneak in some tips for stakeholder management along the way...


      Enjoy!

      25 min
    • Episode 31: "Make it go viral": PR Strategies

      In this episode, Jen and Casper discuss PR Strategies, including:

      1. Can you do PR in-house or with an agency?
      2. What do you need to know before entering the PR arena?
      3. Best practice to get more PR bang for your buck
      4. What the hell is an "embargo agreement"?

      And so much more. 

      Remember, we made the mistakes so you don't have to!

      25 min
    • Episode 30: High Intent vs Low Intent

      In this episode, Casper and Jen cover high intent vs low intent and what it means from a practical standpoint, including:

      - What does it actually mean?
      - How you can incorporate it into your strategy
      - What (relatively inexpensive) tools can I use to get started
      - How to work around the "Attribution Monsters"
      And 👏 so 👏 much 👏 more 👏

      23 min
    • Episode 29: When Are You Ready To Conquer New Markets?
      We're BACK with a new(ish) look but the same content you love. After a brief hiatus welcoming a new little Rouchmann to the world, we're back with an episode following up from Jen's panel at TechBBQ. For those of you who didn't get to attend TechBBQ, or even know what a TechBBQ is, we're presenting a deeper dive than what was shared on stage: When Are You Ready To Conquer New Markets?
      Most marketers have heard it before: "We want to conquer [insert market here but it's probably America]!"... but how do you know you're really ready to scale to a new market? Or that scaling is even right for you? What steps do you need to take in order to avoid a costly mistake?
      We made the mistakes so you don't have to...
      28 min
    • Episode 28: Things We Hate About Marketing
      In this episode, Casper and Jen get a bit spicy as they share all the things they hate about marketing, including: marketing bullsh*t bingo, ridiculous expectations, and "ninjas". We'd love to hear what's on your list! Be sure to get in touch via LinkedIn.
      29 min
    • Episode 27: Having an Impact in a New Job
      In this episode, Jen and Casper discuss how to have an impact when starting a new job, including: what core areas to focus on, what you need from your employer to make informed decisions, and whose backs you need to scratch to get sh*t done.
      The core areas Jen covers in more depth include:
      1. Culture: onboarding, company structure, company processes
      2. Space & Product: Sales calls/ emails, industry space, product features, use cases, ICP, competitor landscape, USP
      3. Customers: High LTV, buying experience, decision makers, feedback
      4. Growth Plan: definitions, coordinate resources, execution, revenue funnel optimization
      26 min
    • Episode 26: To Lead Score or Not to Lead Score
      That is the question! In this episode, Casper and Jen have yet another healthy, civilized debate over whether or not you should implement lead scoring, including: what lead scoring actually is, what its intended purpose is, how easily it can take your team off the rails, and what - if you decide to implement it - is the best way to do so.
      27 min
    • Episode 25: Defining the Demand Generation Movement

      In this episode, Jen and Casper attempt to define the latest Demand Generation Movement, including: What the hell is it? How is it different to branding? And what is with this new thing called Demand Capture and how is it different from lead generation? Follow us on a journey as our definitions change in real time the more we talk about it!

      26 min
    • Episode 25: Defining the Demand Generation Movement

      In this episode, Jen and Casper attempt to define the latest Demand Generation Movement, including:

      - What the hell is it? 

      - How is it different to branding? 

      - And what is with this new thing called Demand Capture and how is it different from lead generation? 

      Follow us on a journey as our opinions change in real time the more we talk about it!

      26 min

    About Marketing Corner

    From the publisher's feed

    Marketing nerds Jen and Casper share their experiences (and mistakes) in all things Marketing.

    More shows like Marketing Corner

    Prompt by DR

    Prompt

    2 Listeners