Marketing Corner

Fresh off the press with the latest developments in LinkedIn!

Christmas has come early for many of us marketers as LinkedIn has *finally* introduced thought leadership ads... that's right, boys and girls, now you can finally sponsor ads from your company's thought leaders with actual spend and targeting 😱

This is a huge development and plays nicely into episode 45 where we covered thought leadership in general.

Lucky for us, Casper and his team at SparkForce have been testing them out and he has some interesting insights and tips for making the most of this new ad format.

Get amongst it!

In this episode, Jen and Casper cover another trendy topic: Community-Led Growth (CLG), including:
- The pros and cons of different community platforms
- When communities start to suck (spoiler alert: filler + selling 👎)
- How when it comes to communities, bigger does not always mean better
- Applying a performance marketing model to CLG
- Incentivizing lurkers to become your champions
And so much more!

In this episode, Jen and Casper cover what many marketers believe could be the holy grail of leads - free trials - including:
- Pros and cons of a free trial
- Creating cross-functional task forces to launch a free trial
- Believe it or not, Product aren't just sitting around waiting for you to give them stuff to do! So how do you compromise to meet in the middle to get something out of the door that a) helps Marketing and b) can fit in Product's roadmap.
- Examples of free trials that rock and free trials that suck
And so much more!

We've hit the big 5-0! And in this episode we took on a beefy one - OKRs - including:

Jen also shares how they set up and launched their OKR(ish) framework at her company.
Here's the template that helped this take off!
https://docs.google.com/spreadsheets/d/1ESOeKNPdsEody71DgBBbmGeWX1kAKz1UBSQVXc-kH_k/edit?usp=sharing

We're podcasters, parents to 2 small kids, executives / entrepreneurs, relatively decent partners, AND have hobbies. How do we do it?
In this episode, Casper and Jen give an exclusive glance at their tried and tested productivity hacks, including:
- When to "take off the armor"
- Eating the frog
- The importance of just saying "no"
- The new "to do" list (spoiler, it's not about what "to do") to make sure you can go home happy
- Why delegation is one of the hardest, but most important, tasks you can do as a leader
- A matrix to help you determine what's important and urgent
As a special bonus, we share the music that keeps us motivated and productive.
Robyn, Lizzo and Survivor - if you're listening, this episode is for you.|
And as promised, here's The Marketing Corner Get Sh*t Done playlist. We hope it helps you get sh*t done:
https://open.spotify.com/playlist/2SkosomjtKCVhta6OtiOMN?si=cb232ae0249144ce

In this episode, Casper gives us some of his top learnings 6 months after having embarked on his entrepreneurial journey. He'll share with us:
- His philosophy on deals falling through
- The importance of relationship-building
- Balancing having a life and running your business (it's not as easy as you may think)
- The perspective you gain from walking a mile in Sales' shoes
- Outsourcing the tasks that drain so you can use your energy where it counts
- The importance of getting sh*t done
And so much more!

You know her. You love her. Or at the very least she's on your feed dropping knowledge left right and center on the daily. That's right, we're back with Leah Tharin from ProducTea. And time she's taking us back to school in Boss Bitch 101. 

In Part 2 of our chat with Leah, we cover how she managed to build her brand from from 500 followers, to over 20,000 *good* followers in less than a year, including:

- Pushing through imposter syndrome

- Knowing who you're really writing for (hint: it's not the boogeyman in your head who is judging everything you post)

- How passion beats talent any.damn.day

- Ignoring the Corporate LinkedIn Police

- The importance of role models

- A sneak peek at Product-Led Sales

And so much more!