Marketing Corner

In this episode, Jen and Casper cover motivating your Marketing Team, including:
- Balancing under-communicating to avoid tons of questions vs over-communicating and having to teach everyone how marketing works.
- Different motivation tactics for different personality types

- Setting up realistic KPIs so people feel they are contributing and are valued.

- Asking the right questions to make sure you're on the same page as your team

- And remember: your manager needs feedback as much as you do!

Bonus: Jen breaks out her field hockey analogy one more time, in case you haven't had a chance to hear it 🏑

In this episode, Casper and Jen cover a standard demand generation framework, including:

- The different goals at each level of the funnel

- Preferred ad formats for each level

- Separating high intent from low intent campaigns

- Where retargeting and lead gen fit into all this

And 👏 so 👏 much 👏 more!

Remember, when it comes to campaigns, slow and strategic outperform quick and panicked any day of the week!

In the second installment of our chat with Planday's Fred Linfjärd, we dive deep into all things Growth marketing with the "Growth Janitor" himself. If you want to know why he's the "Growth Janitor", check out part 1.
Here we'll cover:
- Why did Planday go from Sales-Led to Product-Led?
- Using product signals to better align with Sales
- The Growth function and structure within the Planday org chart
- Getting C-level buy-in to remove obstacles to do "growth" better
And so much more!

In this episode, Jen and Casper get to sit with Planday's "Growth Janitor", Fred Linfjärd. In part 1, he shares with us his journey to Growth stardom, including the pros of cons of:
- Rapid experimentation
- Where Growth sits in an organization
- Being the "annoying person who keeps picking at things"
And so much more!

Ever wake up one morning and realize that, to someone somewhere, you're a role model?

As their careers and followings have grown, Casper and Jen have also had this realization. And holy sh*t.

In this episode, they share when they realized that there are people out there who look up to them - and share the people that they look up to and how they pick their role models.

Lots of Marketers out there use agencies - but how do you make sure you get the most out of your agency?

In this episode, Jen and Casper share insights from both sides of the coin: in-house using agencies, and agencies who work with clients - on how to choose the right agency for you (and red flags to watch for!).

Also, once you've selected your agency, how to make sure you get the most out of them?

Ask and ye shall receive.

You told us you wanted to hear Casper's learnings 1 year after starting SparkForce.

You asked, we delivered.

In this episode, Casper shares the good, the bad and the ugly of 1 full year of running his own marketing agency. He'll share his learnings, warts and all, and insights for those of you who are looking to, or have already, started your own journey.

Everyone's talking about Marketing trends and predictions in 2024, but how many are looking back at what they learned in 2023 and what they plan to carry into 2024?

WE ARE! 👋

In this episode, Casper and Jen cover the things they learned in 2023 and how they will influence what they do in 2024, including:

- What we saw in 2023 that will separate the good marketers from the great marketers in 2024.
- Staying efficient in times when funding is limited and we want our cash to last as long as possible.
- Moving more towards a customer-centric model to drive MRR
- What does PLG have to do with any of this?

And 👏 so 👏 much 👏 more!

Carrying on from last week's episode, once you have all your data and metrics, what do you actually do with it?

In this episode, Jen and Casper cover just that, including:

- In-house reporting vs agency reporting
- Actionable insights vs death by data
- How to pick the right metrics to track
- The power of visualizing (and celebrating) your wins
- Don't stress over building a Ferrari

And so 👏 much 👏 more 😮‍💨