Marketing Corner

In this episode, Jen and Casper cover managing budgets, including:
- Putting your budget in different "buckets"
- Increasing your team's autonomy and preventing bottlenecks.
- Negotiating budget with your CFO
- Managing a budget from an employee POV vs an owner POV
- Our hot take on the dreaded "what campaigns will you run next year?" question.

👏 much 👏 more 😮‍💨
What are your buckets? We wanna know!

In this episode, Casper and Jen talk about speaking gigs, including:
- How to get them
- How to get ready for them
- The benefits of public speaking
- How to handle feedback
- The power of the crowd selfie

And 👏 so 👏 much 👏 more!

In this episode, Jen and Casper cover B2B product launches, including:

And... just to stay on trend, Taylor Swift.

In this episode, Casper and Jen talk about the stuff none of us marketers like talking about: marketing dogsh*t 💩.
In other words - what activities are we B2B marketers doing, or being asked to do, that are complete bullsh*t and a waste of time and money, IN OUR HUMBLE OPINION.
Bring your milk, cause this one's a bit spicy 🌶️ as we share our 🔥 takes on marketing trends that are complete and utter dogsh*t (for B2B).

Statistics suggest that 85% of jobs are filled via networking with personal and professional connections. With that in mind, how do you build your network when you've just arrived in a new country?
This episode comes from a listener request (shout out to Nathalie Bassanesi 🙌).
Casper (or shall I say, "the guy from Lost" - IYKYK) and Jen cover their experiences building networks in new countries, including:
- Wearing your "yes hat"
- Going to events heavily attended by foreigners
- Using your native language as your super power
- Realizing many jobs might not even be advertised
And so much more!

Who makes metrics fun? 

WE DO!

In this episode, Jen and Casper cover some metrics that can help you measure the performance of your band awareness initiatives, including:

And so 👏 much 👏 more 👏

What did we miss? Hit us up on LinkedIn to share your ways of measuring brand awareness success!

After its launch on 5 July 2023, Threads became the fastest growing app of all time, reaching 100 million users in its first few weeks. But nearly just as fast as it took off, Threads crashed and burned, losing over 88% of their users 3 weeks later.
Sound familiar?
We couldn't help but see some connections between the buzz around Threads and the buzz around Clubhouse (remember them??).
In this episode, we give some of our hot takes on Threads, which brings us to a larger conversation around:
- Product adoption and the pitfalls of launching too soon
- The importance of app stickiness and knowing your USP
- The challenge of being a disruptor while also trying to work within people's pre-existing understanding of "how things work".
And so much more! But mostly we just dunk on Threads for 20 min. Enjoy!

One for our Product People out there!
We talk a lot about Marketing and Sales alignment, but one thing that tends to get overlooked is Product and Marketing alignment. So let's get into it:
- Tips for creating a Marketing roadmap aligned with your Product team
- Identifying the "nice to haves" and the "need to haves"
- Building automatic processes to keep everyone aligned
- Aligning your Go To Market Motion to that roadmap
- How an "Aha" system with Sales can help manage expecations and maintain alignment
And so much more!

Like it or not, toxic leadership is very much something that some of us have faced, or will face, at some point in our careers. In this episode, we cover:

- How to identify toxic behaviors

- How to manage toxic behavior, especially from leadership

- What to do when you're asked to do something that you know is a bad idea.

- When to stick it out, and when to cut your losses and leave

And so much more.

What did we miss?

This one's for our creative people out there!