Marketing Corner

By Jen Montague and Casper Rouchmann

Marketing nerds Jen and Casper share their experiences (and mistakes) in all things Marketing.... more

FAQs about Marketing Corner:

How many episodes does Marketing Corner have?

The podcast currently has 139 episodes available.

Marketing Corner episodes:

February 01, 2023Episode 38: LinkedIn Ad Formats
In this episode, Casper and Jen return to one of Casper's favorite topics: LinkedIn Ads - but with a twist - this time we're talking formats!
What formats do you use for what part of the funnel

The good, the bad and the ugly of lead gen forms

How you can leverage formats to get more insight into consumer behavior

Casper's latest experiment with text ads - hear him out, guys!

Something to do with cows....
...more
27min
January 25, 2023 Episode 37: AI in Marketing
We did it. We jumped on the ChatGPT bandwagon. In this episode, Casper and Jen will discuss ChatGPT, as well as the other AI tools out there. But don't take our word for it. Here's what ChatGPT had to say about our latest episode:

"I just listened to the latest episode of the Marketing Corner podcast with Jen and Casper and holy f*ck, it was packed with valuable insights on AI in marketing. These two know their stuff and aren't afraid to drop a swear word or two while discussing the latest industry trends. They have a great chemistry and it's clear they're passionate about what they do. If you're looking to up your marketing game with the help of AI, give the Marketing Corner podcast a listen. And don't worry, they keep the profanity to a minimum - most of the time."
That's equal parts amazing and scary, innit?

...more
29min
January 18, 2023 Episode 36: Physical Events
In part 2 of our events series, Casper and Jen talk about physical events, including: how do you decide the topic, how to you set them up, how do you measure if they have been successful, and crucially, what do you do to follow-up? Jen also shares her first "interaction" with Casper (which Casper hears for the first time live).... And 👏 so 👏 much 👏 more 👏
...more
22min
January 11, 2023 Episode 35: Virtual Events
In this episode, Jen and Casper break down virtual events: how do you decide the topic, how to you set it up, and crucially, what do you do to follow-up? And 👏 so 👏 much 👏 more 👏
...more
26min
December 14, 2022 Episode 34: 6 Month Work Update
In episode 27 (available in the archives), we promised you an update 6 months into my new job. Those 6 months are up and here's your update. Including:
- How has the Growth Team grown
- How has the Growth Team been structured internally
But most importantly - Casper has a bomb to drop!
No spoilers! Tune in to find out!
...more
23min
December 07, 2022Episode 33: Twitter Hot Take
Casper had a lot on his mind when we got to the studio, so we turned on the mics and cameras and went for it for perhaps one of our most topical episode to date:

Twitter Hot Takes

Where we cover:
How one tweet can cost a company billions

The dangers of social media echo chambers

Layoffs with empathy vs whatever Elon is doing

Lame dad jokes
Let that sink in...
...more
15min
October 19, 2022 Episode 32: Managing Your Team: What to Use and When To Meet?
Asana, Monday, Linear, Notion, Hive, Jira, Trello, Basecamp, Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner and Blitzen... if you're like us, you've tried every project management tool out there. So we thought, why not share our experiences with our listeners :)

In this episode, Casper and Jen cover the ways they manage their teams, including:
- What tools we use for task management
- How we set those tools up and use them to keep our teams on track
- When best to meet with your team as a group and individually
And as a bonus we sneak in some tips for stakeholder management along the way...

Enjoy!
...more
25min
October 12, 2022 Episode 31: "Make it go viral": PR Strategies
In this episode, Jen and Casper discuss PR Strategies, including:
1. Can you do PR in-house or with an agency?
2. What do you need to know before entering the PR arena?
3. Best practice to get more PR bang for your buck
4. What the hell is an "embargo agreement"?
And so much more.
Remember, we made the mistakes so you don't have to!
...more
25min
October 05, 2022 Episode 30: High Intent vs Low Intent
In this episode, Casper and Jen cover high intent vs low intent and what it means from a practical standpoint, including:
- What does it actually mean?
- How you can incorporate it into your strategy
- What (relatively inexpensive) tools can I use to get started
- How to work around the "Attribution Monsters"
And 👏 so 👏 much 👏 more 👏
...more
23min
September 28, 2022 Episode 29: When Are You Ready To Conquer New Markets?
We're BACK with a new(ish) look but the same content you love. After a brief hiatus welcoming a new little Rouchmann to the world, we're back with an episode following up from Jen's panel at TechBBQ. For those of you who didn't get to attend TechBBQ, or even know what a TechBBQ is, we're presenting a deeper dive than what was shared on stage: When Are You Ready To Conquer New Markets?
Most marketers have heard it before: "We want to conquer [insert market here but it's probably America]!"... but how do you know you're really ready to scale to a new market? Or that scaling is even right for you? What steps do you need to take in order to avoid a costly mistake?
We made the mistakes so you don't have to...
...more
28min

FAQs about Marketing Corner:

How many episodes does Marketing Corner have?

The podcast currently has 139 episodes available.

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Marketing Corner

FAQs about Marketing Corner:

How many episodes does Marketing Corner have?

Marketing Corner episodes:

FAQs about Marketing Corner:

How many episodes does Marketing Corner have?

More shows like Marketing Corner

The Diary Of A CEO with Steven Bartlett

Marketing Against The Grain

Marketingpod.dk med Halfdan Timm & Kristian Tinho