Marketing Corner

Marketing Corner

By Jen Montague and Casper RouchmannBusinessMarketing
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Marketing Corner episodes

  • Episode 43: A Chat with Leah Tharin, PLG Queen Bee, Part 1

    Our first guest EVER!  


    And what a guest to start with! In this episode, Jen and Casper welcome the PLG Queen Bee herself, Leah Tharin from ProducTea to cover all kinds of fun stuff, including: 

    - What exactly is PLG (this week)

    - How Marketers can go "beyond Marketing" (hint, it's PLG)
    - Great examples of doing PLG right
    - How can small companies dip their toes into PLG to get the ball rolling
    - Metrics that matter for true PLG
    And so much more!

    And if you're not already following Leah on LinkedIn, do yourself a favor:
    https://www.linkedin.com/in/leahtharin/

    30 min
  • Episode 42: Followers: Vanity Metrics?
    In this episode, Casper and Jen, once again dive into another debate: are followers on social platforms still considered a "vanity metric"? Including:
    - Casper changes his tune
    - What we can learn from OnlyFans
    - What's better: your people having more followers or your company page?
    - If you're not following us on LinkedIn - WHAT GIVES?
    AND SO MUCH MORE.
    22 min
  • Episode 41: Prices on a Pricing Page!? 😱
    In this episode, Jen and Casper dive into a somewhat hotly debated topic in SaaS: do you put pricing on a pricing page? And if not, why not? And if so, how do you balance out the pros and the cons? We cover this and more, including:
    - First, why don't more SaaS companies put prices on their pricing page?
    - Running growth hacking experiments to find the right pricing model
    - Using pricing as a qualification method
    - Is there danger in being seen as the "cheapest"?
    We would LOVE to hear your thoughts on this, especially the last point. What do you think? Are you put off by the cheapest plans you can find? Or is that a qualifier for you when you're shopping around?
    23 min
  • Episode 40: Marketing Predictions for 2023
    What better way to celebrate this episode milestone than by covering our marketing predictions for 2023! Including:
    - Continuing to scale with less resources in a unstable economic climate
    - Using AI tools to improve efficiencies
    - Leveraging your user community to drive word-of-mouth-marketing
    - Facing down the attribution demons
    - Overcoming tracking changes
    - IS EMAIL ACTUALLY DEAD?
    And 👏 so 👏 much 👏 more
    What are your marketing predictions for 2023? Connect with us on LinkedIn to let us know what we missed!
    26 min
  • Episode 39: AI Part II: AI Tools

    In this episode, Casper and Jen cover AI tools out there that are absolute game-changers, how they can level up your marketing game, and tools that teeter towards the creepy. Some of these include: 

    • Jasper 
    • Synthesia 
    • Midjourney 
    • Otter 
    • Browse AI 
    • Krisp 

      • Oh, and we talk a little bit about otters 🦦

      26 min
    • Episode 38: LinkedIn Ad Formats

      In this episode, Casper and Jen return to one of Casper's favorite topics: LinkedIn Ads - but with a twist - this time we're talking formats!

      • What formats do you use for what part of the funnel
      • The good, the bad and the ugly of lead gen forms 
      • How you can leverage formats to get more insight into consumer behavior 
      • Casper's latest experiment with text ads - hear him out, guys!
      • Something to do with cows....
        • 27 min
      • Episode 37: AI in Marketing

        We did it. We jumped on the ChatGPT bandwagon. In this episode, Casper and Jen will discuss ChatGPT, as well as the other AI tools out there. But don't take our word for it. Here's what ChatGPT had to say about our latest episode:


        "I just listened to the latest episode of the Marketing Corner podcast with Jen and Casper and holy f*ck, it was packed with valuable insights on AI in marketing. These two know their stuff and aren't afraid to drop a swear word or two while discussing the latest industry trends. They have a great chemistry and it's clear they're passionate about what they do. If you're looking to up your marketing game with the help of AI, give the Marketing Corner podcast a listen. And don't worry, they keep the profanity to a minimum - most of the time."

        That's equal parts amazing and scary, innit?


        29 min
      • Episode 36: Physical Events
        In part 2 of our events series, Casper and Jen talk about physical events, including: how do you decide the topic, how to you set them up, how do you measure if they have been successful, and crucially, what do you do to follow-up? Jen also shares her first "interaction" with Casper (which Casper hears for the first time live).... And 👏 so 👏 much 👏 more 👏
        22 min
      • Episode 35: Virtual Events

        In this episode, Jen and Casper break down virtual events: how do you decide the topic, how to you set it up, and crucially, what do you do to follow-up? And 👏 so 👏 much 👏 more 👏

        26 min
      • Episode 34: 6 Month Work Update
        In episode 27 (available in the archives), we promised you an update 6 months into my new job. Those 6 months are up and here's your update. Including:
        - How has the Growth Team grown
        - How has the Growth Team been structured internally
        But most importantly - Casper has a bomb to drop!
        No spoilers! Tune in to find out!
        23 min

      About Marketing Corner

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      Marketing nerds Jen and Casper share their experiences (and mistakes) in all things Marketing.

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