Marketing Corner

In this episode, Casper and Jen cover the pros and cons of going with agencies vs keeping things in-house including: what tasks they think are best for outsourcing, why others are better kept in-house, and what to look for in selecting the right agency for the right job.

In this episode, Jen and Casper discuss what you should look for in a good boss. During this time of the "Great Resignation", there are lots of opportunities out there, but how do you know if you're jumping out of the frying pan and into the fire? We'll cover: key characteristics to look for in a general boss as well as a marketing leader, questions to ask during interviews, and red flags that should tell you to run a mile.

In this episode, Jen and Casper cover content cluster strategies, including: what the heck is it, how to determine what kinds of content you should be creating, incorporating PR and Google Ads, effectively distributing that winning content once it's ready, and more.

In this *double episode*, we have a little gift for our listeners as Jen and Casper share their top tips for succeeding on LinkedIn, including: how to know if LinkedIn is right for you, targeting and segmentation tricks - including Casper's infamous B2B technology infiltration hack, campaign best practice, ad formats, future LinkedIn features to look forward to, and more.

Another listener request! In this episode, Jen and Casper share their marketing f*ckup stories.

Listener warning: as the title might suggest, we say f*ck a record number of times in this episode. If you're too delicate for that kind of language, this isn't the episode for you.

In this episode, Casper and Jen discuss social selling, including: What the heck is it? How the heck do you do it? What are the benefits and pitfalls to watch for when navigating your way to thought-leadershipdom? Jen also manages to sneak in another reference from The Office. 

In this episode, Casper and Jen discuss how to come up with your 2022 marketing strategy, including: aligning your marketing strategy and tactics with company goals, the 6 core areas your strategy should cover, how often you should revisit your strategy, and the difference between your marketing strategy and your go to market strategy.

In this episode, Jen and Casper discuss the pros and cons of translating your website, including: the importance of consistency throughout the value chain, covering the UK vs US English debate, and how to engage your Customer Support team into this marketing initiative.

In this episode, Jen and Casper discuss the technique and science behind writing ad copy that converts, including Dan Kennedy's “10 Smart Market Diagnosis and Profiling Questions", the FBY model for ad copy writing, and the neuroscience behind "typoglycaemia" and how you can leverage it to your advantage.

In this episode, Casper and Jen cover Apple's new iOS 15 update, including: what exactly is it, how will it affect marketers and what can we do about it. As an added bonus, Jen goes into a red-faced rant over email etiquette that you don't want to miss!